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Full-Text Articles in Education
Digital Journalism Within The Framework Of Higher Education Public Relations: A Case Study And Manual For Creating Online Feature Stories To Engage Prospective Students, Hunter Desimone
Seton Hall University Dissertations and Theses (ETDs)
Higher education institutions (HEI) are facing increasing competition for student enrollment. Studies indicate that websites are now the main source of a prospective student’s information-gathering process, but little research has been done on how higher education institutions can operationalize their websites as functions of public relations to persuade prospective students to apply. This project investigates how concepts of digital journalism can be used to create online feature stories that engage prospective students. A case study was conducted that included an examination of digital journalism literature, an analysis of digital journalism and public relations textbooks, and a content analysis of college …
Effect Of Digital Advertising On Website Traffic At A Kentucky Comprehensive Regional University, Brandon Lee Moore
Effect Of Digital Advertising On Website Traffic At A Kentucky Comprehensive Regional University, Brandon Lee Moore
Online Theses and Dissertations
The purpose of this research is to quantify differences in key performance indicators between paid and organic (not paid) website traffic over a one year period of time at a regional comprehensive university in Kentucky, which is located in the southeastern United States. Two distinct sources of website traffic can be measured: paid traffic and organic traffic. Using data from website traffic analytics, this study employed multiple linear regression analysis and time series methods to understand the similarities and differences between key performance indicators of paid traffic and organic traffic as they relate to key performance indicators. Data from Google …
Higher Education And The Dei Climate: Exploring And Understanding The Role Of Social Media, Self Esteem, And Intercultural Communication In Diversity, Equity, And Inclusion Initiatives On The College Campus, Christian T. Cardona
University of the Pacific Theses and Dissertations
This study seeks to understand the effects and levels of impact that a university student’s intercultural communication competence, social media usage, and self-esteem have on the students’ attitudes towards diversity, equity, and inclusion (DEI) efforts implemented by institutions of higher education. By studying these three independent variables, this research seeks to improve the understanding of the university students’ attitudes on DEI efforts for leaders and change agents in higher education, providing an inspiration for leaders, administrators, and change agents of higher education to continue collaborating to innovate methods and avenues towards creating a diverse, equitable, and inclusive campus climate, as …
Exploring Academic Leadership In Higher Education Through The Lens Of Leader-To-Member Exchange (Lmx) Theory, Dequies A. Lanier
Exploring Academic Leadership In Higher Education Through The Lens Of Leader-To-Member Exchange (Lmx) Theory, Dequies A. Lanier
Theses and Dissertations
A phenomenological study focused on Exploring Academic Leadership in Higher Education Through The Lens of Leader-to-Member Exchange (LMX) Theory, Dequies A. Lanier, 2020: Applied Dissertation, Nova Southeastern University, Abraham S. Fischler College of Education and School of Criminal Justice. Keywords: communication, leadership development, higher education, leader-member exchange, organizational leadership This applied dissertation was designed to explore the communication between higher education leaders and faculty at the department level in the United States at a southeastern higher education institution. The study sought to explore (a) the communication relationship between leaders and followers; (b) commitment to the organization; and (c) suggested communication …