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Full-Text Articles in Education

Social Media As A Tool To Effectively Communicate With Stakeholders: School Administrators And Superintendents' Perceptions, Steven Coleman Hampton May 2016

Social Media As A Tool To Effectively Communicate With Stakeholders: School Administrators And Superintendents' Perceptions, Steven Coleman Hampton

Dissertations

This quantitative research study analyzed the perceptions of school administrators on the effectiveness of using social media outlets to communicate with stakeholders. School administrators throughout the State of Mississippi completed an online survey developed by the researcher identifying the social media outlets they use to communicate with their stakeholders and the effectiveness of using social media outlets. Superintendents, Assistant Superintendents, Principals, Assistant Principals, and Public Relations Directors with various years of experience completed the survey. The study revealed there was a statistical significant difference between age groups of the school administrators with the concerns of using social media outlets as …


The Influence Of Social Media On International Students: Case Study Analysis Of International Students From Arabian Gulf, Faisal A. Almutairi Apr 2016

The Influence Of Social Media On International Students: Case Study Analysis Of International Students From Arabian Gulf, Faisal A. Almutairi

Graduate Theses & Dissertations

Social media is increasingly becoming an important tool mainly for communication. However, organizations and institutions are embracing the platforms for marketing. Educational institutions have not been left behind in this regard, with most leveraging these platforms to increase their numbers while mainly targeting international students. This dissertation thus delves into the influence of social media on international students. The focus is on the effectiveness and efficiency of social media in influencing international students’ decision-making during selection of their preferred educational institutions.


Washington State School District Superintendent Use Of Social Media For Public Relations And Communication, Jonathan R. Tienhaara Mar 2016

Washington State School District Superintendent Use Of Social Media For Public Relations And Communication, Jonathan R. Tienhaara

Education Dissertations

The purpose of this study was to determine usage and perception of superintendent participation in social media for the purposes of public relations and communication in the State of Washington. Tenets of Social-Customer Relationship Management (Social-CRM) were used as the theory to support how social media can be used to establish and enhance public relations with school district stakeholders. Washington’s (N = 295) school district superintendents were electronically surveyed to collect data on their use and perception of social media utilization for public relations and communication. The data were analyzed to determine how Washington superintendents use social media for …


Environmental Dynamics: A Compendium Of Rhetorical Application, Annalisa Perez Jan 2016

Environmental Dynamics: A Compendium Of Rhetorical Application, Annalisa Perez

Open Access Theses & Dissertations

Technology, albeit exceedingly useful, has exponentially exacerbated the communications dilemma between the technical and the non-technical. Additionally, based on a current new understanding of the term environmental, it can no longer be fully defined by terms such as air, water, waste, or purification. Rather, the meaning of environmental has been globally transformed in several ways. The term environmental is encompassing an expansion of understanding and is further defined with words such as essence, perception, rapport and multi-dimensional spaces. This work, Environmental Dynamics: A Compendium of Rhetorical Application (EDC), provides a framework where communication can be enhanced in areas where communication …