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Full-Text Articles in Education
Analyzing Public Relations As A Strategic Management Function At Sec Universities, Whitney Harder
Analyzing Public Relations As A Strategic Management Function At Sec Universities, Whitney Harder
MPA/MPP/MPFM Capstone Projects
A changing higher education landscape – rising costs, competition and skepticism – coupled with a changing media and communications landscape – a 24/7 news cycle with fewer local journalists, new technology and the expectation of instant and constant communication – have pushed universities to try to become more effective and efficient in telling their institutional stories to multiple stakeholder groups. Institutional leaders are concerned about how higher education and their institutions present public value and communicate their impact on both the students they graduate and their communities. But how are they using public relations and communications to deliver solutions for …
Assessing Student Performance In Written Communication: An Evaluation Of The University Of Kentucky's Quality Enhancement Plan, Abigail Stockwell
Assessing Student Performance In Written Communication: An Evaluation Of The University Of Kentucky's Quality Enhancement Plan, Abigail Stockwell
MPA/MPP/MPFM Capstone Projects
University of Kentucky assessment findings reveal that UK undergraduate students are not meeting expectations in the area of written communication. More specifically, compared to other four-year institutions, UK students are not achieving expected levels of value-added from their junior to senior year in analytic writing tasks. In response to these findings, UK launched the Quality Enhancement Plan (QEP), Presentation U – a multimodal communication training initiative. One of the initiative’s core components is the Faculty Fellows Program. Faculty members who choose to participate in the program receive training in oral, written, and visual communication instruction. UK has invested a great …