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Full-Text Articles in Education

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr Nov 2010

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …


Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr Nov 2010

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …


Digital And Media Literacy: A Plan Of Action, Renee Hobbs Oct 2010

Digital And Media Literacy: A Plan Of Action, Renee Hobbs

Renee Hobbs

No abstract provided.


A New Approach To Community Flood Education, Neil Dufty Oct 2010

A New Approach To Community Flood Education, Neil Dufty

Neil Dufty

No abstract provided.


Spiritually Integrative Archetypal Energies And Glimpes Into Soul Consciousness, Carroy U. Ferguson Oct 2010

Spiritually Integrative Archetypal Energies And Glimpes Into Soul Consciousness, Carroy U. Ferguson

Carroy U "Cuf" Ferguson, Ph.D.

In other writings I have described Archetypal Energies as Higher Vibrational Energies that have their own transcendent value, purpose, quality, and “voice” unique to the individual that operate deep within our psyches, at both individual and collective levels. We tend to experience them as “creative urges” to move us toward our Highest Good or Optimal Realities. I use easily recognized terms to evoke a common sense of these Archetypal Energies (e.g., Love, Acceptance, Inclusion, Harmony, Peace). Here, I want to discuss Spiritually Integrative Archetypal Energies and how they can assist us in gaining glimpses into the nature of our unique …


Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr Oct 2010

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …


Empowerment And Protection: Complementary Strategies For Digital And Media Literacy In The United States, Renee Hobbs Sep 2010

Empowerment And Protection: Complementary Strategies For Digital And Media Literacy In The United States, Renee Hobbs

Renee Hobbs

Billions of dollars are being spent in the United States to make sure that children and young people have computers, data projectors and access to the Internet in elementary and secondary schools. There is robust experimentation now ongoing as teachers explore how to use technology primarily as a means to accomplish traditional content learning outcomes. Digital and media literacy education offers an alternative model that emphasizes a set of practical competencies or life skills that are necessary for full participation in a highly-mediated society. Digital and media literacy competencies are not only needed to strengthen people’s capacity to use information …


History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr Sep 2010

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.


Esl Learning Through Drama, Chamkaur Gill Aug 2010

Esl Learning Through Drama, Chamkaur Gill

Chamkaur Gill

Extract: Drama-based activities can assist learners develop their speaking, listening, reading and writing skills through constant exposure to the target language. Annarella (2000) and Boudreault (2009) refer to the guided imagery and imagination in drama techniques which assist in the development of these skills.


News Literacy: What Works And What Doesn't, Renee Hobbs Aug 2010

News Literacy: What Works And What Doesn't, Renee Hobbs

Renee Hobbs

No abstract provided.


Mother Earth "Speaks": Change Yourself, Change The World, Use The Archetypal Energy "Harmony" As A Guide, Carroy U. Ferguson Jun 2010

Mother Earth "Speaks": Change Yourself, Change The World, Use The Archetypal Energy "Harmony" As A Guide, Carroy U. Ferguson

Carroy U "Cuf" Ferguson, Ph.D.

In relation to the Cosmos, we all, as human beings, live on this tiny planet we call Earth, a planet that supports and sustains life, as we know it. There are many different kinds of people, plants, and animals functioning in harmony with soil, air, and water--all linked to one another in a complex web of life to form one Earth community. Unfortunately, we often take this miracle and ecosystem of life for granted. When, however, we take the ecosystem of life too much for granted, Mother Earth "speaks," reflecting imbalances and dis-harmonies. When Mother Earth "speaks," her message is …


Iris : Digital Scholarship, Publishing, And Preservation At Northeastern University, Hillary Corbett May 2010

Iris : Digital Scholarship, Publishing, And Preservation At Northeastern University, Hillary Corbett

Hillary Corbett

No abstract provided.


Archetypal Energies, "Psychic Politics", And The Transformative Potential Of The Health Care Debate, Carroy U. Ferguson Apr 2010

Archetypal Energies, "Psychic Politics", And The Transformative Potential Of The Health Care Debate, Carroy U. Ferguson

Carroy U "Cuf" Ferguson, Ph.D.

In a previous message, I spoke of “Archetypal Energies, The Emergence of Obama As A Practical Idealist, and Global Transformation” (February/March 2009). I suggested that at issue is what I called “psychic politics for global transformation, nurtured by practical idealism and the Archetypal Energies.” To reiterate, I have described Archetypal Energies as Higher Vibrational Energies, operating deep within our individual and collective psyches, which have their own transcendent value, purpose, quality, and “voice” unique to the individual. We experience them as “creative urges” to move us toward our Highest Good or Optimal Realities. I use easily recognized terms to evoke …


Help Me, I’M Drowning! Implementing Libraryh3lp At Utc, Caitlin Shanley, Virginia Cairns Dec 2009

Help Me, I’M Drowning! Implementing Libraryh3lp At Utc, Caitlin Shanley, Virginia Cairns

Caitlin Shanley

No abstract provided.


Pride On The Other Side: The Emergence Of Lgbt Web Sites For Prospective Students, Christopher Tremblay, Ed.D Dec 2009

Pride On The Other Side: The Emergence Of Lgbt Web Sites For Prospective Students, Christopher Tremblay, Ed.D

Christopher W Tremblay, Ed.D

No abstract provided.


Scholar-Baller: Student Athlete Socialization, Motivation, And Academic Performance In American Society, Keith Harrison Dec 2009

Scholar-Baller: Student Athlete Socialization, Motivation, And Academic Performance In American Society, Keith Harrison

Dr. C. Keith Harrison

No abstract provided.


A Critical Race Analysis Of The Hiring Process For Head Coaches In Ncaa College Football, Keith Harrison Dec 2009

A Critical Race Analysis Of The Hiring Process For Head Coaches In Ncaa College Football, Keith Harrison

Dr. C. Keith Harrison

In this article, we respond to Singer’s (2005) challenge to sport management scholars to consider race-based epistemologies in conducting certain kinds of research in the field, as we use critical race theory (CRT) as a framework to analyze the Black Coaches & Administrators (BCA) Hiring Report Card (HRC) (Harrison & Yee, 2009). The BCA HRC was created as a result of the access discrimination that has historically taken place in college sport (Brooks & Althouse, 2000; Cunningham & Sagas, 2005), which has consequently contributed to the underrepresentation of racial minorities in the head coach position in college football. The HRC …


The News About Sovereignty, Ronald D. Smith Dec 2009

The News About Sovereignty, Ronald D. Smith

Ronald D Smith APR

A study of New York State Media Coverage on the Sovereignty of the Haudenosaunee