Open Access. Powered by Scholars. Published by Universities.®

Education Commons

Open Access. Powered by Scholars. Published by Universities.®

Business and Corporate Communications

2019

Institution
Keyword
Publication
Publication Type

Articles 1 - 25 of 25

Full-Text Articles in Education

Exemplary Human Resources Administrators Leading Through Storytelling, Colleen Slattery Dec 2019

Exemplary Human Resources Administrators Leading Through Storytelling, Colleen Slattery

Dissertations

Purpose: The purpose of this phenomenological study was to understand and describe how exemplary human resources administrators use storytelling to lead organizations using Denning’s (2011) model. In addition, it was the purpose to understand how they use storytelling to create transformational change. Denning’s The Leader’s Guide to Storytelling highlights eight storytelling narrative patterns: to ignite action and implement new ideas, build trust, build your organizations’ brand, transmit organizational values, foster collaboration, share knowledge, neutralize rumor, and create and share vision.

Methodology: This phenomenological qualitative study described the lived experiences of exemplary human resources administrators in Northern California. The researcher was …


Coaching Nurse Leaders In Conflict Management And Team Building To Improve Retention, Jeanette Black Dec 2019

Coaching Nurse Leaders In Conflict Management And Team Building To Improve Retention, Jeanette Black

Doctor of Nursing Practice (DNP) Projects

Abstract

Problem: Retention of assistant nurse managers (ANMs) was identified as a concern from interviews with executive leadership and ANMs employed at a large hospital within a Northern California integrated health system. The nurse leader orientation training was reviewed, with gaps identified in conflict management and team building.

Context: The attrition rate of U.S. nurse managers in 2010 was 8.3%, higher than executive nurse leaders, with replacement costs equal to 75% - 125% of a nurse manager’s salary (Loveridge, 2017). Employee turnover and dissatisfaction due to conflict can have detrimental effects on retention, productivity, morale, and quality of patient care. …


2019 December, Morehead State University. Office Of Communications And Marketing. Dec 2019

2019 December, Morehead State University. Office Of Communications And Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2019.


2019 November, Morehead State University. Office Of Communications And Marketing. Nov 2019

2019 November, Morehead State University. Office Of Communications And Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2019.


2019 October, Morehead State University. Office Of Communications & Marketing. Oct 2019

2019 October, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2019.


2019 September, Morehead State University. Office Of Communications & Marketing. Sep 2019

2019 September, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2019.


Entrepreneurial Leadership: An Emerging Theory, Sarah Ruttan Aug 2019

Entrepreneurial Leadership: An Emerging Theory, Sarah Ruttan

Staff Publications

Entrepreneurial leadership is still considered by most a concept rather than a theory (Aldrich & Baker, 1997) and research is limited (Esmer, 2017) despite entrepreneurs having a long history shaping our capitalistic ecosystems. This paper will discuss the emerging entrepreneurial leadership theory as a new paradigm to explore, and its relevance to the leadership model and how education, government and industry are recognizing the importance of learning and teaching this model to ensure continued healthy growth in business and innovation. As entrepreneurs are shaping Canada’s economy through traditional business as well as through continuing to innovate while always considering the …


2019 Fall Convocation Program, Morehead State University. Office Of Communications And Marketing. Aug 2019

2019 Fall Convocation Program, Morehead State University. Office Of Communications And Marketing.

Communications and Marketing Publications Archive

Fall convocation program held on August 14, 2019.


2019 August, Morehead State University. Office Of Communications & Marketing. Aug 2019

2019 August, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August of 2019.


2019 July, Morehead State University. Office Of Communications & Marketing. Jul 2019

2019 July, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2019.


Engaging High School Students Towards A Career In Cybersecurity, Caroline Rose Ster Jun 2019

Engaging High School Students Towards A Career In Cybersecurity, Caroline Rose Ster

Journalism

The following study acknowledges the numerous jobs available in cybersecurity and searches for ways to use public relations efforts to engage high school students towards a career in cybersecurity. While the field of cybersecurity is growing and the amount of jobs are increasing, there is currently not enough people pursuing a career in cybersecurity. This lack of professionals is dangerous because there are simply not enough professionals that are seeking to progress the field, and there’s not enough people to fight the increasing number of cyberattacks. The main goal for this project was to discover public relations tactics that can …


2019 June, Morehead State University. Office Of Communications & Marketing. Jun 2019

2019 June, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2019.


Sex Sells: How Advertising Agencies' Commodification Of Image Affects Older Women In Advertising, Diane Fittipaldi May 2019

Sex Sells: How Advertising Agencies' Commodification Of Image Affects Older Women In Advertising, Diane Fittipaldi

Diane Fittipaldi

The purpose of this study was to understand how advertising agency culture affects the long-term careers of women account executives as they age. The primary research questions were: 1) How do self-image and cultural stereotypes affect the decision to enter the advertising business; 2) How do women navigate the male-dominated culture of the ad agency; 3) What strategies do women use to get ahead in advertising; 4) How do women survive long term in a culture that favors youth? Qualitative data was collected via unstructured, one-on-one, in-depth interviews with a nationally sourced sample 15 female advertising account executives aged 40 …


2019 May, Morehead State University. Office Of Communications And Marketing May 2019

2019 May, Morehead State University. Office Of Communications And Marketing

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2019.


Book Review: Seeds Of Greatness By Denis Waitley, Jennifer Maynard Apr 2019

Book Review: Seeds Of Greatness By Denis Waitley, Jennifer Maynard

Marriott Student Review

Book review of Seeds of Greatness by Denis Waitley, personal anecdotes and summaries of research on the secrets to success in life and in the business world.


2019 Ijbe Front Matter, Tamra Connor Apr 2019

2019 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

  1. Editorial Board
  2. President's Letter
  3. SIEC-ISBE International


2019 April, Morehead State University. Office Of Communications & Marketing. Apr 2019

2019 April, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2019.


2019 March, Morehead State University. Office Of Communications And Marketing Mar 2019

2019 March, Morehead State University. Office Of Communications And Marketing

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2019.


2019 February, Morehead State University. Office Of Communications & Marketing. Feb 2019

2019 February, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for February of 2019.


2019 Spring Convocation Program, Morehead State University. Office Of Communications And Marketing. Jan 2019

2019 Spring Convocation Program, Morehead State University. Office Of Communications And Marketing.

Communications and Marketing Publications Archive

Spring convocation program held on January 9, 2019.


Pedagogical Tools In Our Briefcases: Teaching The Business And Professional Communication Course, Suzy Prentiss, Justin Walton Jan 2019

Pedagogical Tools In Our Briefcases: Teaching The Business And Professional Communication Course, Suzy Prentiss, Justin Walton

Journal of Communication Pedagogy

As a practical and applied course, Business and Professional Communication is an excellent opportunity to blend theory and practice, prepare students with the knowledge and skills they will need in the “real world,” and continually innovate and experiment to meet the ever-changing communication needs of the workplace. Whether filled with students majoring in communication, business or another discipline, as a General Education or sequenced class, the Business and Professional Communication course is a worthwhile and value-added course that is both challenging and rewarding to teach.


Sketchy Communication: An Experiential Exercise For Learning About Communication In Business, Camille Johnson, Linda Dunn-Jensen, Pamela Wells Jan 2019

Sketchy Communication: An Experiential Exercise For Learning About Communication In Business, Camille Johnson, Linda Dunn-Jensen, Pamela Wells

Faculty Publications, School of Management

To be an effective communicator, students need to learn how to select the appropriate means of communication and be aware of potential obstacles. The model of communication process can be an effective framework for students to understand many pitfalls of the communication process. The described activity enables students to experience communication at different levels of richness (e.g., face to face, instant messaging, email) and with varying levels of feedback and noise. After completing the activity, students will understand the importance of precise, rich messages, seeking and providing feedback, and the difficulties that can occur at every step in communication.


2019 Icrcc Proceedings Table Of Contents, Conference Organizers Jan 2019

2019 Icrcc Proceedings Table Of Contents, Conference Organizers

International Crisis and Risk Communication Conference

These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2019 International Crisis and Risk Communication Conference (ICRCC) held March 11-13, 2019. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for example, natural …


Business Education Of Ceo-Cfo And Annual Report Readability, Ling Tuo, Yu (Tony) Zhang, Zhenfeng Liu, Ruixue Du Jan 2019

Business Education Of Ceo-Cfo And Annual Report Readability, Ling Tuo, Yu (Tony) Zhang, Zhenfeng Liu, Ruixue Du

Accounting Faculty Publications

Financial report readability captures the transparency and effectiveness of information communicated by firms’ executives. It’s interesting to investigate whether business knowledge, cognitive preferences, and professional ethics taught by a business education will shape the CEO/ CFO’s thinking in determining words, languages, paragraphs, and contents presented in financial reports when the self-interested CEO/CFO tends to influence the interpretation of financial information users. Using a sample of S&P 1500 CEOs and CFOs, we find that the CEO (CFO) with a business degree is associated with better (worse) readability of annual reports and the positive (negative) relation is strengthened (moderated) by internal corporate …


2019 January, Morehead State University. Office Of Communications & Marketing. Jan 2019

2019 January, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for January of 2019.