Education Commons^™

Digital Transformation Of Smes Through Social Media, Georgette Eugenia Otoo, Raphael Amponsah, Eric Afful-Dadzie, Emmanuel Awuni Kolog

African Conference on Information Systems and Technology

This research paper explores the strategic integration of social media platforms by Small and Medium-sized Enterprises (SMEs) in Low- and Middle-Income Countries (LMICs) beyond marketing. Drawing from Resource-Based View and Dynamic Capabilities theories, the study investigates how social media enhances management, coordination, and control functions. Through five diverse case studies from Ghana, findings reveal SMEs’ innovative use of platforms like Instagram, WhatsApp, Slack, and Trello. These platforms foster efficient internal communication, customer engagement, project management, and talent acquisition. Challenges such as technical expertise and dynamic digital landscapes are identified.

The Culturally Intelligent Leader, Sean F. Daly

Academic Chairpersons Conference Proceedings

Research has shown that a culturally intelligent (CQ) leader will have a positive impact on organizational culture, satisfaction, productivity, and retention. Moreover, data shows that CQ has a strong positive relationship with job satisfaction and perceived transformational leadership.

This training program is designed to help leaders develop a greater awareness of their motivation and understanding of cultural intelligence while also helping them to develop strategies and an action plan around improving their level of CQ. The suggested audience for this are experienced managers who have had some interaction with a culturally diverse population and want to serve their population better.