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The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina
Student Theses and Dissertations
Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.
Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …
Reinventing The Wheel Of Teaching Business? Learning In The Academic Classroom - The Case Of The Business Consulting Course, Francesco R. Frova
Reinventing The Wheel Of Teaching Business? Learning In The Academic Classroom - The Case Of The Business Consulting Course, Francesco R. Frova
Dissertations, Theses, and Capstone Projects
The purpose of this study is to use the case of the Business Consulting course to demonstrate and enhance the significance of the application of effective and experiential learning in the academic classroom. Three Learning Theories are considered: Classical, Social, and Experiential Learning. Principles of effective learning and learning goals are described, and are looked at through the description of a Business Strategy and Business Consulting courses run in a US North-Eastern public university. The Business Consulting course is then compared with a standard lecture course and a course that uses case studies to demonstrate how the learning goals can …