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Full-Text Articles in Education
Distance Learning In Accounting Courses From The Student's Perspective (1999-2006), James P. Beaghan
Distance Learning In Accounting Courses From The Student's Perspective (1999-2006), James P. Beaghan
All Faculty Scholarship for the College of Business
Universities throughout the nation are faced wiih the reality of an increase in demand from place-bound, adult working students who live and work in locations that may be hundreds of miles from traditional college campuses, and require a less centralized mode of course instruction. At the same time technological advances are now available that provide universities with a wide range of instructional modes of instruction that include interactive television (ITV) with real time audio and visual at a number of decentralized classroom sites, live and remote. Distance learning/distance education (DE) technologies currently allow an instructor to deliver university course instruction …
“Go Live In ’05”—From Hierarchy To Shared Governance In Higher Education, Peter A. Maresco
“Go Live In ’05”—From Hierarchy To Shared Governance In Higher Education, Peter A. Maresco
WCBT Faculty Publications
Higher education is in the midst of a major transformation evidenced by several factors: greater demands from stakeholders; pressure to increase student enrollment, financial uncertainty, limited resources, and a responsibility to contribute to the community’s civic and economic development. Faculty and staff in higher education are challenged to deliver education in innovative ways. This innovation requires an expedient method of governance and necessitates careful examination of the organization’s structural, cultural, and decision-making processes. To meet these demands, leaders in higher education must examine decision-making processes and design governance models that respond quickly and efficiently to their myriad of constituents.
A Proposed Strategic Undergraduate Enrollment Marketing Plan For St. Thomas Aquinas College, Danielle N. Mac Kay
A Proposed Strategic Undergraduate Enrollment Marketing Plan For St. Thomas Aquinas College, Danielle N. Mac Kay
Seton Hall University Dissertations and Theses (ETDs)
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Blink And They're Gone: A "Quick-Take" On Impulse Purchase Behavior And Enrollment Marketing In Higher Education, Oscar T. Mcknight, Ronald Paugh, Vahn Knight
Blink And They're Gone: A "Quick-Take" On Impulse Purchase Behavior And Enrollment Marketing In Higher Education, Oscar T. Mcknight, Ronald Paugh, Vahn Knight
Oscar T McKnight Ph.D.
The college-decision process that prospective students make has been characterized as deliberate and prolonged -- a classic extensive problem solving behavior model. New research indicates that a significant proportion of students engage in impluse purchase behavior when choosing a college. Marketing implications for enrollment management and "Blink An Intervention Model" are presented