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Articles 1 - 4 of 4
Full-Text Articles in Education
Nonprofit Marketing Education In The United States: An Examination And Interpretation Of The Prevalance And Nature Of Curriculum, Theresa Meier Conley
Nonprofit Marketing Education In The United States: An Examination And Interpretation Of The Prevalance And Nature Of Curriculum, Theresa Meier Conley
Electronic Theses and Dissertations
The nonprofit sector is a large, growing, and essential part of the United States economy. There is a history of inspired ideas and complex change in the nonprofit sector that marketing educators and business school administrators must understand if they are to be leaders in the continuing evolution of nonprofit marketing education.
This manuscript includes a summarized historical perspective, a selective review of literature from existing nonprofit management and marketing education, a discussion of relevant contemporary issues for consideration, and mixed-method research results regarding the prevalence and nature of nonprofit marketing education. The mixed-method research strategy includes three phases; the …
The Relationship Between Perceived Personal Fairness, Social Fairness, Hotel Cancellation Policies And Consumer Patronage, Scott J. Smith
The Relationship Between Perceived Personal Fairness, Social Fairness, Hotel Cancellation Policies And Consumer Patronage, Scott J. Smith
Electronic Theses and Dissertations
The objective of the study was to examine the relationships between the concepts of personal fairness and social fairness and hotel cancellation policies. These relationships will be explored using the framework of Prospect Theory in terms of consumer patronage (willingnessto-purchase and word-of-mouth). This study begins with a brief history of the development of the lodging industry in the United States from inns and taverns to the modern hotel industry that is a critical sector of the hospitality and tourism economy. Current statistics are provided regarding the U.S. and Central Florida hotel industry in order to provide both a national and …
The Influence Of An Annual Meeting On The Sense Of Community Of Association Members, Their Satisfaction, And Future Intentions, Jee Yeon Hahm
The Influence Of An Annual Meeting On The Sense Of Community Of Association Members, Their Satisfaction, And Future Intentions, Jee Yeon Hahm
Electronic Theses and Dissertations
Over the past decade, many studies have provided some understanding on what influences association members‟ decision to attend a meeting; however, more systematic and theoretical research is necessary. The decision making process of attendees is a complicated human behavior practice. The major contribution of this study is adopting the sense of community (SOC) model from psychology to gain a better understanding of the attendee behavior. By doing so, this study will add a theoretical foundation to the existing research in the meeting industry. Also, this study will contribute to the SOC research in psychology by applying the concept to a …
The Role Of Flow In Creating E-Loyalty: The Case Of Online Hotel Booking Websites, Anil Bilgihan
The Role Of Flow In Creating E-Loyalty: The Case Of Online Hotel Booking Websites, Anil Bilgihan
Electronic Theses and Dissertations
This dissertation aims to examine the concept of ―online customer experience‖, ―flow‖, and its role in influencing online customers‘ loyalty to a hotel booking website. To achieve this aim, a model was developed, which proposed that online flow is generated by both hedonic and utilitarian website features. A model was developed based on literature review to measure the relationships between the constructs. To initiate this research, a survey approach was taken. After conducting a pilot study, a marketing company was contacted to distribute the link for the online questionnaire. Five hundred and eleven (511) questionnaires were completed by guests who …