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Business

Singapore Management University

2014

Masters of Business Administration (MBA)

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Future Scenarios For Management Education, Howard Thomas, Michelle P. Lee, Alexander Wilson May 2014

Future Scenarios For Management Education, Howard Thomas, Michelle P. Lee, Alexander Wilson

Research Collection Lee Kong Chian School Of Business

Business schools are facing unprecedented challenges, ranging from financial sustainability in some quarters to waning demand for the MBA to the potentially disruptive impact of massive open online courses. Given these challenges, how might the future of management education unfold? The purpose of this paper is to better understand how leaders in management education perceive these challenges and their likely impact on the evolution of the field. The authors conducted in-depth interviews with 39 experts, the majority of who were in leadership positions at business schools. Each of these in-depth interviews was tape-recorded, transcribed and then content-analysed. The authors asked …