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Entertainment Design In Mixed Martial Arts: Does Cage Size Matter?, Paul Gift
Entertainment Design In Mixed Martial Arts: Does Cage Size Matter?, Paul Gift
Journal of Applied Sport Management
This paper investigates the effect of a change in cage size on fighter performance outcomes in Zuffa-owned mixed martial arts (MMA) promotions. Variation in cage size is observed through different events over time in the Ultimate Fighting Championship (UFC) and World Extreme Cagefighting (WEC). Results suggest that smaller cages lead to more fight finishes (knockouts and submissions) and higher rates of distance knockdowns and choke attempts, all exciting outcomes for viewers. But they also lead to a higher proportion of time with fighters pressed against the cage, a position some viewers may dislike. Since MMA promoters com-pete with other forms …
The Case For A Complete Model Of Strategic Resource Utility In Sport And Entertainment Management, Theodore M. Hayduk Iii
The Case For A Complete Model Of Strategic Resource Utility In Sport And Entertainment Management, Theodore M. Hayduk Iii
Journal of Applied Sport Management
A complete model of strategic resource utility can be useful for managers in the sport and entertainment industry. In recent years, this industry has been characterized by rapid evolution, high fragmentation, and ubiquitous digitalization, which all highlight the importance of making rapid and informed strategic decisions. Thus, the complete model will help managers quantify their firm’s resource bundle and use a common language during the strategic decision making process. Two industry-specific examples are given to facilitate interpretation of the complete model. Subscribe to JASM
A Nation Of Wimps By Hara Estroff Marano (Book Excerpt), Dan Delulis
A Nation Of Wimps By Hara Estroff Marano (Book Excerpt), Dan Delulis
Journal of Applied Sport Management
No abstract provided.