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Articles 1 - 3 of 3
Full-Text Articles in Education
After Ten Years: Tracing The 1997 Vatican Statements Regarding Ethics In Advertising In Today's Advertising Textbooks, Anca C. Micu
After Ten Years: Tracing The 1997 Vatican Statements Regarding Ethics In Advertising In Today's Advertising Textbooks, Anca C. Micu
Presidential Seminar on the Catholic Intellectual Tradition
One responsibility of all educators, especially those in marketing and advertising, is to provide students with a proper perspective regarding professional ethics. In other words, it is to guide future managers in developing an ethical conscience as they perfect their decision-making competence. Today, the 1997 Pontifical Council’s statements on ethics in advertising are the top result of a Google search for “ethics and advertising.” The amount of scriptural reference contained in the statements is considerably less than that found in most Papal social encyclicals (i.e., social writings of the Catholic Church). This approach made the document more accessible to thoughtful …
Utilization Of Problem-Based Learning In An Entrepreneurship Business Planning Course, Joseph R. Bell
Utilization Of Problem-Based Learning In An Entrepreneurship Business Planning Course, Joseph R. Bell
New England Journal of Entrepreneurship
This article demonstrates the implementation and efficacy of Problem-Based Learning (PBL) in an undergraduate entrepreneurship business planning course. Throughout the course, ill-structured problems arise that require independent thinking and ongoing problem solving with students taking responsibility for their own learning. The course incorporates the latest classroom technology and how that technology is utilized to deliver self-directed learning. The PBL methodology is then evaluated in light of anonymous student survey results. The objective is to create a framework for future assessment in evaluating PBL in the business planning course.
Some Entrepreneurship Pitfalls, Philip Wolitzer
Some Entrepreneurship Pitfalls, Philip Wolitzer
New England Journal of Entrepreneurship
All of us have at some point thought how great it would be to be the boss of our own destiny and build a new business. For some it’s a dream that won’t stop until we try. In the old days, all it would have taken was two months’ rent after we built our leasehold improvements. Oh, how times have changed.