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Articles 1 - 30 of 227
Full-Text Articles in Education
Business School Marketing Strategies For Enrollment Challenges In The Current Environment, Selcuk Ertekin
Business School Marketing Strategies For Enrollment Challenges In The Current Environment, Selcuk Ertekin
Association of Marketing Theory and Practice Proceedings 2024
This article aims to understand the implications and remedies for the recent turmoil in business school enrollment and retention. By reviewing the academic business literature on enrollment decline and by incorporating a traditional marketing strategy framework, we categorized the existing studies to come up with a list for success. We found that business schools must revise their curriculum with sustainability and technological change in mind. They must invest in hedonic aspects of business education, consider adding creative internship opportunities and incorporate innovative online learning initiatives. They must also identify faculty super influencers and use social media in their promotions. Finally, …
Identifying Technological Factors Influencing Personal Branding In The Field Of Consulting And Education (Case Study: Entrepreneurship Students University Of Tehran), Fargol Saberi Qomi, Reza Mohammadkazemi, Ayatollah Momayez
Identifying Technological Factors Influencing Personal Branding In The Field Of Consulting And Education (Case Study: Entrepreneurship Students University Of Tehran), Fargol Saberi Qomi, Reza Mohammadkazemi, Ayatollah Momayez
Association of Marketing Theory and Practice Proceedings 2024
This study aimed to identify the technological factors influencing personal branding in counseling and education. This research used the qualitative-quantitative method to create a deeper understanding and a comprehensive view of the study subject. Several factors were extracted using library studies and semi-structured interviews with ten experts and professors. These factors were divided into the general format of 2 technological factors influencing information and communication technology and three factors, including personal branding of individual, job, and environmental-cultural. The questionnaire was distributed among a sample of 110 members of the statistical population, and a statistical analysis of the data was …
Bridging Theory And Practice: A Mock Digital Ad Agency Approach To Enhance Student Preparedness For Immersive Digital Marketing Education, Christopher A. Wilkey, Austin Hostetter, Russell Wahlers
Bridging Theory And Practice: A Mock Digital Ad Agency Approach To Enhance Student Preparedness For Immersive Digital Marketing Education, Christopher A. Wilkey, Austin Hostetter, Russell Wahlers
Association of Marketing Theory and Practice Proceedings 2024
As the business world continues to evolve, the demand for skilled digital marketers is on the rise. In response to this industry need, educational institutions are tasked with developing innovative pedagogical approaches to equip students with the practical skills necessary for success in the digital marketing field. This paper presents a novel educational initiative implemented at a Midwestern university, where a mock digital ad agency class serves as a preparatory course for students entering an immersive digital marketing course as part of a digital marketing minor.
The mock digital ad agency class is designed to bridge the gap between theoretical …
Effectiveness Of The #Eventcanvas Methodology In Online Education, Hilmi A. Atadil, Patti Spaniola, Helena F. Allman, Sebnem Atabas
Effectiveness Of The #Eventcanvas Methodology In Online Education, Hilmi A. Atadil, Patti Spaniola, Helena F. Allman, Sebnem Atabas
Association of Marketing Theory and Practice Proceedings 2024
#EventCanvas Methodology is an innovative event design process that presents collective online teaching and learning strategies for marketing students and business schools. The COVID-19 pandemic has significantly increased the speed of digitalization in marketing and business education. Now, even more research is needed for studies introducing and examining new online teaching and learning strategies. Based on the principles of the Spreading Activation Theory, the purpose of this study is twofold: (1) to explore students’ online learning experience for the #EventCanvas Methodology, and (2) to examine the instructors’ teaching experience with this methodology by developing meme maps. It is proposed that …
An Exploratory Study Of Marketing Students’ Perception Of Chatgpt: Thank You For Help! But I Am Also Worried, Kelly La Venture, Hyun Sang An, Wooyang Kim
An Exploratory Study Of Marketing Students’ Perception Of Chatgpt: Thank You For Help! But I Am Also Worried, Kelly La Venture, Hyun Sang An, Wooyang Kim
Association of Marketing Theory and Practice Proceedings 2024
Generative Artificial Intelligence (GenAI), including tools like ChatGPT, is rapidly emerging as a pivotal force in various industries, especially in marketing. These GenAI tools, help marketers employ new capabilities and innovative approaches for ideating and executing marketing tasks. Despite its apparent usefulness, GenAI is often perceived as a double-edged tool. Its positive aspects, such as enhanced efficiency and effectiveness, are acclaimed in professional domains, while academic discussions often emphasize challenges like ethical usage and transparency. The purpose of this study is to explore marketing major students’ nuanced perceptions toward GenAI, exploring their views on its opportunities, threats, pros, and cons …
Staff Council Minutes, Georgia Southern University
Staff Council Minutes, Georgia Southern University
Staff Council Meeting Agenda and Minutes
No abstract provided.
Staff Council Agenda, Georgia Southern University
Staff Council Agenda, Georgia Southern University
Staff Council Meeting Agenda and Minutes
No abstract provided.
Staff Council Agenda, Georgia Southern University
Staff Council Agenda, Georgia Southern University
Staff Council Meeting Agenda and Minutes
No abstract provided.
Staff Council Minutes, Georgia Southern University
Staff Council Minutes, Georgia Southern University
Staff Council Meeting Agenda and Minutes
No abstract provided.
The Hr Connection, Georgia Southern University
The Hr Connection, Georgia Southern University
Georgia Southern University Human Resources Newsletters
Talent Acquisition
Employee Relations
Benefits & Wellness
Training & Development
Other
Important Dates This Month
Schedule a Meeting with a Rep From TA
Hiring Training Update
Telework & Flextime Agreements
How to Stay Healthy This Holiday Season
Tuition Assistance Program
Upcoming USG Well-being Events
Mobile Mammography Bus
BBU Live Learning Leadercamp
QPR Training
Safe Zone Training
BBU Channel of the Month
Staff Council Fall Staff Development Conference
Georgia State Charitable Contributions Program
Staff Council Minutes, Georgia Southern University
Staff Council Minutes, Georgia Southern University
Staff Council Meeting Agenda and Minutes
No abstract provided.
Staff Council Agenda, Georgia Southern University
Staff Council Agenda, Georgia Southern University
Staff Council Meeting Agenda and Minutes
No abstract provided.
The Hr Connection, Georgia Southern University
The Hr Connection, Georgia Southern University
Georgia Southern University Human Resources Newsletters
Talent Acquisition
Training
Upcoming Events
Wellness and Benefits
Open Enrollment
Breast Cancer Awareness Month
Georgia State Charitable Contributions Program
Policy Review
Fire Safety
Staff Council Agenda, Georgia Southern University
Staff Council Agenda, Georgia Southern University
Staff Council Meeting Agenda and Minutes
No abstract provided.
Staff Council Minutes, Georgia Southern University
Staff Council Minutes, Georgia Southern University
Staff Council Meeting Agenda and Minutes
No abstract provided.
The Hr Connection, Georgia Southern University
The Hr Connection, Georgia Southern University
Georgia Southern University Human Resources Newsletters
Talent Acquisition
Upcoming Events
Wellness Google Group
Fall USG Challenge: Walk and Talk Step Challenge
Understanding Progressive Discipline
BBU Channel of the Month
Training
Policy Review
Fire Safety
Staff Council Agenda, Georgia Southern University
Staff Council Agenda, Georgia Southern University
Staff Council Meeting Agenda and Minutes
No abstract provided.
Staff Council, Georgia Southern University
Staff Council, Georgia Southern University
Staff Council Meeting Agenda and Minutes
No abstract provided.
The Hr Connection, Georgia Southern University
The Hr Connection, Georgia Southern University
Georgia Southern University Human Resources Newsletters
Talent Acquisition
Upcoming Events
Wellness Google Group
Fall USG Challenge: Walk and Talk Step Challenge
Understanding Progressive Discipline
BBU Channel of the Month
Training
Policy Review
Fire Safety
Staff Council Minutes, Georgia Southern University
Staff Council Minutes, Georgia Southern University
Staff Council Meeting Agenda and Minutes
No abstract provided.
Staff Council Agenda, Georgia Southern University
Staff Council Agenda, Georgia Southern University
Staff Council Meeting Agenda and Minutes
No abstract provided.
The Hr Connection, Georgia Southern University
The Hr Connection, Georgia Southern University
Georgia Southern University Human Resources Newsletters
TALENT ACQUISITION
EMPLOYEE RELATIONS
TRAINING & DEVELOPMENT
OPEN LABS
RECRUITING SELFSERVICE Q&A
UPCOMING USG WELL-BEING EVENTS
HOW TO DECREASE SCREEN TIME FOR YOU & YOUR FAMILY THIS SUMMER
MINDFULNESS LANGUAGE TRAINING
Staff Council Agenda, Georgia Southern University
Staff Council Agenda, Georgia Southern University
Staff Council Meeting Agenda and Minutes
No abstract provided.
Staff Council Minutes, Georgia Southern University
Staff Council Minutes, Georgia Southern University
Staff Council Meeting Agenda and Minutes
No abstract provided.
The Hr Connection, Georgia Southern University
The Hr Connection, Georgia Southern University
Georgia Southern University Human Resources Newsletters
TALENT ACQUISITION
BENEFITS AND WELLNESS
IMPORTANT DATES THIS MONTH
TRAINING & DEVELOPMENT
SUMMER JOB FAIRS
OPEN LABS
RECRUITING SELFSERVICE Q&A
EMPLOYEE TESTIMONIALS
UPCOMING USG WELL-BEING EVENTS
ESSENTIAL SUMMER SAFETYTIPS FOR YOU & YOUR FAMILY
Staff Council Minutes, Georgia Southern University
Staff Council Minutes, Georgia Southern University
Staff Council Meeting Agenda and Minutes
No abstract provided.
Staff Council Agenda, Georgia Southern University
Staff Council Agenda, Georgia Southern University
Staff Council Meeting Agenda and Minutes
No abstract provided.
Hr Connection, Georgia Southern University
Hr Connection, Georgia Southern University
Georgia Southern University Human Resources Newsletters
- Perks at Work
- Position Descriptions moving to Salary.com
- Progressive Discipline Training
- Fire Safety Tips
Staff Council Minutes, Georgia Southern University
Staff Council Minutes, Georgia Southern University
Staff Council Meeting Agenda and Minutes
No abstract provided.
Staff Council Agenda, Georgia Southern University
Staff Council Agenda, Georgia Southern University
Staff Council Meeting Agenda and Minutes
No abstract provided.