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Full-Text Articles in Education
Testing Social Media Water Conservation Messages That Convey Extension Evaluation Results, Laura A. Warner, Colby Silvert, Jamie Loizzo, Jarred A. Shellhouse
Testing Social Media Water Conservation Messages That Convey Extension Evaluation Results, Laura A. Warner, Colby Silvert, Jamie Loizzo, Jarred A. Shellhouse
The Journal of Extension
In this study, we tested frames Extension professionals could use to promote residential water conservation through social media. We randomly assigned Florida residents to view one of six visual messages with water conservation facts or stories and then measured willingness to engage with education programs and conservation behaviors. There were clear differences in message frame performance, but better performance was highly dependent on outcome metrics used. Therefore, we were unable to identify a preferred frame. These findings need to be further examined in an authentic social media environment to inform best practices in social media message framing for Extension professionals.
Money Minute: Using Short Informational Videos During Covid-19, Christopher T. Sneed, Ann A. Berry, Shelly N. Barnes, Donna D. Calhoun, Tracy V. Hagan, Marci H. Hethmon, Karen D. Jones, Barbara Metzger
Money Minute: Using Short Informational Videos During Covid-19, Christopher T. Sneed, Ann A. Berry, Shelly N. Barnes, Donna D. Calhoun, Tracy V. Hagan, Marci H. Hethmon, Karen D. Jones, Barbara Metzger
The Journal of Extension
The COVID-19 pandemic has created a money crunch for some families. To help families struggling financially while capitalizing on at-home time, The University of Tennessee (UT) Extension consumer economics leadership team developed a series of money management videos called Money Minute. The primary purpose of the videos was to provide research-based financial education during this time of financial hardships. Filmed using Zoom, each video offers a piece of research-based information, additional resources, and a call to action. The video series proved to be effective in reaching clientele with financial information in the midst of a pandemic.