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Multimodal Writing Of University Students: The Case Of Academic Posters, Noha Ibrahim Fouad

Theses and Dissertations

After having been marginalized for a long time as a second-class genre or “the poor country cousin of papers” (Swales & Feak, 2000), academic posters have recently received remarkable attention as a special multimodal genre that is indispensable for the membership of the academic community. In line with the currently growing interest in multimodal writing, the present study seeks to contribute to the limited body of knowledge on academic posters in two ways: first by investigating the textual and visual communicative strategies employed by novice multimodal writers to facilitate the comprehension of their multimodal texts and guide readers through their …