Tourism and Travel Commons^™

A Green Marketing Guideline For The Cruise Industry In North America, Xi Guo

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this professional paper is to develop a guideline of green marketing strategies for cruise managers in North America.

Statement of objectives: This paper will develop a customer relationship model according to the literature review of customer behavior and customer relationships in the hospitality industry. Meanwhile, the characteristics of green customers and the most popular green practices in the hotel and restaurant industry, and current sustainable achievements in the cruise industry will be investigated respectively. The green marketing guideline will be explored basing on the customer relationship model and the investigations of green customers and green practices …

Identify Possible Critical Provider Gap(S) In The Package Tours Sold By Travel Agencies In Singapore, Chih Wee Siow

UNLV Theses, Dissertations, Professional Papers, and Capstones

Package tours are beginning to wane in its popularity and relevancy in today’s sophisticated travel market. This is beginning to show in Singapore as well. The needs and wants of customers are not as well met as compared to the past. If a travel agent wishes to stay profitable in this market segment, it is necessary for the operator to take a good thorough look at its tour packaging value chain. From the nature of the product itself to the end execution of the product, the travel agent needs to review its relevancy and ability to meet customers’ needs. The …

The Marketing Plan Of The Cotai Strip, Pui Shan Wong

UNLV Theses, Dissertations, Professional Papers, and Capstones

In 2003, when most the current Cotai Strip was still a piece of reclaimed land, Sheldon Adelson started a visionary development on this piece of land: the Asian Las Vegas - the Cotai Strip under the corporate Sands China Limited. Its first property, the Venetian Macau was opened in August 2007 followed with a Four Seasons hotel in 2008 with a great success. The forthcoming project is the Sands Cotai Central which includes a 1,200-rooms Holiday Inn Macau, a 600-rooms Conrad Macau and a 4,000-rooms Sheraton Macao with an additional complex of casino, meeting facilities, and shopping mall.

Marketing these …

Pyramids Of Pink Shrimp: A Brief History Of Las Vegas Dining, 1940s-1970s, Su Kim Chung

Library Faculty Research

Restaurant dining has always been one of the great attractions of Las Vegas. From its budget buffets and 99 cent shrimp cocktails, to the showrooms of yesterday's production shows, and today's haute cuisine restaurants run by celebrity chefs, dining has added a rich and tasty dimension to the Las Vegas tourist experience. Local residents have also long been attracted to the wide variety of restaurants that have grown along with the city since the construction of the first hotel/casino resort (El Rancho Vegas) on old Highway 91 in 1941. Hotels along the Las Vegas Strip (and a few downtown) have …

Why China? A Study Of Why Foreign Hotel Companies Are Rushing To Develop New Luxury Hotels In China, Sean Hardingham

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this professional paper is to identify why China is currently the number one recipient of foreign investment from foreign multinational luxury hotel companies.

Statement of Objective: An exploratory study will be conducted in support of the purpose. With such a lack of available information relating specifically to luxury hotel development in China; published data on the current economic, cultural, and tourism environment in China will be used to support conclusions made in regard to luxury hotel development by multinational hotel companies.

Justification: Deng Xiaoping’s introduction of the Open Door Policy in 1978 opened the door to …

Training Program For New Chinese Casino Players, Yanlei Xu

UNLV Theses, Dissertations, Professional Papers, and Capstones

Las Vegas offers unique experience to visitors through nonstop entertainment. New data collected primarily from office of travel and tourism industries (OTTI), international tourism administration under U.S.Department of Commerce (OTTI, 2011) suggested the international visitors now contributes more to Las Vegas’s bottom than ever before. Based on a report from Las Vegas Convention and Visitor Authority (LVCVA, 2011), visitation from China increased by 38% in 2010, and OTTI data projected Chinese visitors to the US would increase by 219 % by 2015. With the new loosen policy on foreign tourist Visas, more foreign tourists would boost the whole tourism industry …

Is There A Future / Career For Tourist Guides?, Detta Melia, Josephine Rice

Conference papers

Tourist guides are the essential interface between a tourism destination and its visitors, and are very much responsible for the overall impression and satisfaction offered by a destination. However, despite the prominent role that tourist guides play in the system of tourism, fairly scant scientific attention has been paid to them to date. Tourist Guides create a link between the visitor and the host country. Yet, of the small amount of literature devoted to them, very few studies have asked tourist guides their views and opinions, and have built up a profile of the tourist guide. This paper is an …

Golf Tourism In Ireland: An Inbound Perspective, Brian Murphy

Theses

The fact that Ireland has some of the finest natural golf courses in the world is not a new phenomenon, with renowned courses such as Waterville, Ballybunion and Royal Country Down regularly appearing in the list of top ten best golf courses in the world. The sheer ruggedness and natural beauty of many of Ireland’s links golf courses have for many years attracted golfing enthusiasts to our shores. The experience of playing these magnificent courses is only surpassed by the warmth and hospitality which is shared by the local people. Ireland has a reputation for welcoming visiting tourists with open …

Come-See-Me Festival Records - Accession 1408, Come-See-Me Festival

Manuscript Collection

The Come-See-Me Festival Records consist of papers, photographs, meeting minutes, scrapbooks, media kits, publicity kits, awards, applications, invitations, bylaws, guidelines, histories, correspondence, promotions and advertisements, posters, and memorabilia from the Come-See-Me Festivals from the 1980s to 2013.

Facing The Challenge? Creative Tourism In Croatia, Daniela Angelina Jelinčić, Ana Žuvela

Journal of Tourism Consumption and Practice

In the last decade, creativity has become a buzz word in developmental context, from creative industries, creative classes, creative economy, creative cities, creative business, creative governance to creative tourism. Creative industries have often been used in the context of creative cities’ development creating their image internationally especially through tourism. In order to attract visitors, a new type of tourism has been developed: creative tourism. The article questions its definition as it also questions the need of cities to be re-branded through creative tourism. Two Croatian case studies are featured as to re-think the position of creative tourism in local development: …

Can The Demand Problem Be Fixed? The Effect Of Economic Crisis On The Lodging Sector Of The Tourism Industry., Kirsten Costello

Honors Theses

While hospitality started with small inns and bed and breakfasts run out of a family's home, the first hotel was a 73-room property in New York City, which was astronomically larger than consumers were accustomed to, (Withiam, 2000, p. 2) and is considered small by today's standards. Throughout life, at one point or another, most have stayed at a bed and breakfast, timeshare, motel, or hotel. Most enjoy the experience, but few realize what happens to lodging properties when there is an economic downturn. During times of economic crisis, families and businesses tend to spend more time controlling expenses, which …

Perceptions Of Walt Disney World: Antecedents To Return Visits, Tiffani A. Cosson

Honors Theses

Walt Disney World is an extremely popular tourist destination that attracts millions of visitors each year. Scholars have researched Walt Disney World and there are many different written articles on the subject, however there are very few that delve deep enough into the subject to generate quantitative data about visitors rather than only opinions about the parks. Due to its popularity and prominence in America, it is important to determine which demographic segment prefers to visit Walt Disney World. This can be used for both the parks themselves as a marketing tool, and consumers as well by knowing when the …

Lost In Translation: Interpreting And Presenting Dublin’S Colonial Past, Theresa Ryan, Bernadette Quinn

Conference papers

As Alderman (2010: 90) has recently written, the potential struggle to determine what conception of the past will prevail constitutes the politics of memory. This paper aims to investigate the politics of memory at play in determining how Dublin’s colonial heritage is constructed and represented to tourists. Dublin’s profile as a tourism destination has grown recently. It attracted 5.4 million visitors in 2009 (Fáilte Ireland 2010). Culture and heritage underpin both its touristic appeal and the city’s official efforts to represent itself as a destination. Much of Dublin’s most iconic built heritage is strongly associated with its development as a …

Perceptions, Behaviors & The Economic Impact Of Tourism In Curacao, Robertico Croes, Manuel A. Rivera, Kelly Semrad

Dick Pope Sr. Institute Publications

The Curacao Tourist Board commissioned the Dick Pope Sr. Institute for Tourism Studies at the Rosen College of Hospitality Management at the University of Central Florida to conduct an analysis of tourists' perceptions with regard to the Curacao tourism product, the tourist profile, and the spending behavior of tourists frequenting the island. In addition, the CTB requested that the DPI provided recommendations to the CTB regarding the enhancement of the tourist data collection process, the data analysis, and the re-design of the Tourist Exit Survey itself. Of the 3,390 survey respondents assessed according to year (2007 = 1,938; 2008 = …

Winning The Future: Strategic Plan For The Development Of Tourism, Robertico R. Croes, Manuel A. Rivera, Abraham Pizam, Eric D. Olson, Seung Hyan Lee, Yun Ying Zhong

Dick Pope Sr. Institute Publications

Aruba has developed and positioned its tourism sector as one of the premier destinations in the Caribbean over the past twenty-five years. The push towards tourism development was primarily aimed to create jobs and to enhance the quality of life of its population. The results have been astounding: not only has the island successfully transformed from an industrial-based economy to a tourist- and service-based economy, but the island now boasts one of the highest living standards in the Caribbean. The prosperity on the island is broadly shared among Arubans. Tourism has become an engine of economic growth, totaling U.S.$2.3 billion …

Tourism Studies: Haw Par Villa Theme Park, Joseph W. Miller

Student Publications

This study demonstrates that perceived authenticity of a cultural heritage site should not be overlooked when determining reasons for a decline in tourism. The quality:price ratio of this particular site was shown as a contributing factor to its decline in tourism, but an underlying current of discontent was identified in regards to the perception of the site as a part of Singapore’s distinctive history.

Representing ‘The Real’: Realism And Visual Culture In Tourism, Leisure And Ethnography, Ian Gilhespy, Dave Harris

Journal of Tourism Consumption and Practice

The collection and use of visual evidence is widespread in a wide range of academic and professional activities. The paper explores the similarities and differences of a range of related phenomena: realism, documentary and authenticity. The status of the ‘realism effect’ is evaluated in a range of leisure activities with an emphasis on tourism and the significance of realist texts in popular culture in narrative and nonnarrative forms. The creative treatment of the representation of reality in the documentary tradition is highlighted. The paper emphasises the pleasures to be gained from ‘experiencing the real’ using semiotics and film theory, in …

A Review Of Key Factors Affecting The Adoption Of Self-Service Technologies In Tourism., Petranka Kelly, Jennifer Lawlor, Michael Mulvey

Conference papers

During the past ten years self-service technologies (SSTs) have attracted research attention especially in the banking, retail and airline sectors. The infusion of technology in the service encounter has been identified as being advantageous to both the service provider and the consumer. Service provider companies may reduce costs, increase consumer satisfaction and tap into new markets which have been made accessible via the Internet. From a consumer’s point of view, SSTs can save money and time, provide convenience, and in some cases, enjoyment. All the above mentioned advantages are achievable only if SSTs gain adoption among consumers. In light of …

An Analysis Of Crime Statistics To Tourist Areas And Non-Tourist Areas In New Orleans, Kim H. Williams

Caesars Hospitality Research Summit

The economic impact of travel and tourism to New Orleans, Louisiana is immense. In New Orleans, tourism is one of the leading industries which accounts for the city’s economic recovery in Post-Katrina New Orleans. Tourism was one of the major industries to the New Orleans economy and accounted for 35% or $210 million of the City of New Orleans’ annual operating budget (New Orleans Tourism Marketing Corporation, 2008). Yet, tourism leaders and officials are plagued with the negative perception of crime as New Orleans tops U.S. cities as the murder capital of the United States (McCarthy, 2007). The negative perception …

'Have We All Gone Bats?' - The Strict Protection Of Wildlife Under The Habitats Directive And Tourism Development: Some Lessons From Ireland, Marc Mcdonald

Articles

This article explores the impact of the legal protection of bats under EU wildilfe legislation on tourism development in Ireland.

Regenerating The Quays In Salford: An Analysis Of Visitor Perception, Behaviour And Experience, Ruth Craggs, Peter Schofield

Articles

Tourism can generate substantial benefits to destination communities and has featured extensively in urban regeneration policy, but whilst there is now an extensive literature covering urban tourism and dockland regeneration, visitor perceptions of urban waterfront destinations and their on-site behaviour and experience remain largely unexplored. The paper focuses on the Quays in Salford, the city’s former docklands, which has been regenerated and repositioned as its flagship tourism product. It reports the findings from a questionnaire survey of visitors’ perceptions, behaviour and experience of the Quays. A principal components analysis revealed that four product performance dimensions: ‘primary attractions’, ‘secondary attractions’, ‘access’ …

Garden Tourism In Ireland: An Exploration Of Product Group Co-Operation, Links And Relationships, Catherine Gorman

Doctoral

A garden is a space developed for the purpose of consumption and pleasure. Gardens open to the the public form part of the tourism resource of a destination. Those involved in provision within the gardentourism sector are continuously seeking ways of ensuring that both their businesses are successful and give value to the visitor i.e. sustainable. Developing and using co-operative approaches, linkages and relationships within the tourism supply sector is one way towards a more sustainable path of provision. This book explores the garden tourism sector in Ireland identifying such approaches, and concludes that a multiplicity of identities exist. Constructs …

Come-See-Me Festival Records - Accession 815, Come-See-Me Festival

Manuscript Collection

The Come-See-Me Festival Records consist of records and memorabilia from the Come-See-Me Festivals since its founding in 1962. The collection contains correspondence, newspaper clippings, photographs, financial reports and papers, promotional materials, and other records and material chronicling the development of the Come-See-Me Festival in Rock Hill, SC.

2008 Virginia Beach Tourism Economic Impact Study, Gilbert R. Yochum, Vinod Agarwal

Economics Faculty Publications

The purpose of this study is to estimate the total economic impact and the direct taxes and fees generated by the 2008 in-flow of visitors to the City of Virginia Beach's tourist industry. Total tourism economic impact is defined as the sum of direct, indirect and induced output, employment and earnings that result from visitor spending in Virginia Beach.

Gratitude Works: Its Impact And The Mediating Role Of Affective Commitment In Driving Positive Outcomes, Randle D. Raggio, Judith Anne Garretson Folse

Marketing Faculty Publications

After studying the effects of Louisiana’s post-hurricane “thank you” campaigns, the researchers find expressions of gratitude significantly improve perceptions of Louisiana in the midst of its recovery. Through a national survey conducted November 2006, they find that those who saw or heard a thank you advertisement have more positive attitudes toward the state and its people, a greater willingness to pay a premium for its products, services and travel to the state, and spread positive word-of-mouth, thus justifying the use of public funds to support the campaign. The authors investigate the role of participation on the effectiveness of expressions of …

Dublin Visitor Survey 2009, Gerard Dunne, Sheila Flanagan

Datasets

Each annual report contains data relating to a survey of 1000 overseas visitors to Dublin which looked at their attitudes, motives, and touristic behaviour. The key objective of the survey was to improve the quality of urban tourism information within a Dublin city context and to provide those engaged in a wide range of tourism activities within Dublin city with the necessary information to make management decisions.

Israel's Tourism Industry: Recovering From Crises And Generating Growth, Stefanie Levit

Honors College Theses

In many countries tourism is a vital component of the economy and is an industry in which the home country is proud to show itself off to visitors. Israel is one country in which the tourism industry is still developing and has yet to reach its capacity for visitors. The economic role of tourism in Israel has not always been a major one but over time the industry has grown and become a significant source of revenue. Despite its small size, Israel is home to hundreds, if not thousands, of tourist destinations and activities. Israel's rich past combined with the …

Tourism, Development And Poverty Reduction In Guizhou And Yunnan, John A. Donaldson

Research Collection School of Social Sciences

How did the differing strategies adopted to develop tourism in Guizhou and Yunnan affect patterns of economic development and poverty reduction? The answer is paradoxical. Both provincial governments incorporated tourism as part of their overall development strategies, but their tourism sites were distributed and structured strikingly differently. In Yunnan, although tourism contributed to rapid economic growth, it did not reduce rural poverty as much as might be expected from a large rural-based industry. By contrast, Guizhou's relatively small-scale tourism industry, although not contributing significantly to growth, was distributed largely in poor areas and was structured to allow poor people to …

Alternative Literature And Tourist Experience: Travel And Tourist Weblogs, Betsy A. Pudliner

Faculty Research & Creative Activity until 2018 (FCS)

The paper explores and initiates the examination and discussion of the cultural andpromotional power of weblogs and blogging. Travel blogging is a form of digitalstory-telling. In the past tourism was considered a luxury of a few select people.Travel narratives were published and publicised in the form of brochures, monologues, newspaper accounts, novellas, novels, sketches and paintings. As the worldevolved and travel became available to greater groups in society, these writtenstaples captivated and inspired generations. The later part of the 20th century hasear marked the coming of age of Internet technology and traditional forms oftourist communication are being transformed into a …

Changing Maine, 1960-2010: Teaching Guide, Richard Barringer, New England Environmental Finance Center

Maine History & Policy Development

Unlike forty years ago, none of us is now certain what the future holds for Maine – except that it will be different. Maine has been transformed by the events of the recent decades. We have come into a new world, a new time – a new historical era, if you will. This new era, like previous eras in Maine history, will require of us new ways of thinking, new ways of understanding, new ways of organizing ourselves as a community of people, if the values and culture we share and cherish are to endure and flourish.