Tourism and Travel Commons^™

Evaluation Of Turkish Nights As A Tourism Product: The Case Of Cappadocia, Meral Buyukkuru, Eda Ozgul Katlav, Firdevs Yonet Eren

University of South Florida (USF) M3 Publishing

The aim of this study is to evaluate the services offered by the businesses organizing Turkish Night in Cappadocia by tourist guides. The sample of the study consists of 20 professional tourist guides, as they promote the touristic products of the Turkish Night to tourists and experience these products with them. Qualitative research methods were used in this study because it provides in-depth information. Content analysis was performed on the studies obtained as a result of the literature review in order to collect data in the research and the data were collected with a semi-structured interview form. The data were …

The Effects Of Covid-19 Epidemic On Guided Tours And Alternative Tour Samples From Turkey, Bayram Akay

University of South Florida (USF) M3 Publishing

The purpose of this research is to evaluate the effect of covid-19 on guided tours and examine the alternative tour examples that have emerged in Turkey during the pandemic. In this study, qualitative research method was used and data analyses were conducted using content analysis. The content analysis have been made through the statistics, reports and qualitative research methods by tourism portals (Tourism current, tourism news), UNWTO, Turkish Statistical Institute (TSI), Association of Turkish Travel Agencies (TÜRSAB and Republic of Turkey Ministry of Culture and Tourism (ATTA). In Turkey during the pandemic, the number of tourists decreased by 70% and …

The Effect Of Covid-19 Phobia On Holiday Intention, Halil Akmese, Ali Ilgaz

University of South Florida (USF) M3 Publishing

Since the day of human existence, millions of people have traveled from their places to different regions for many reasons. A number of negative factors such as war, natural disasters and epidemics damaged this ongoing dynamic structure of tourism with varying extensions. The new type of coronavirus (Covid-19) epidemic that emerged in December 2019 has also affected tourism activities and individuals' intentions and motivations to go on holiday. The main purpose of this research is to measure the effect of Covid-19 phobia on individuals' holiday intentions. The sample of the study was 388 people. In the research, a questionnaire form …

Are You Afraid To Travel During Covid-19?, Gulsum Tabak, Sibel Canik, Ebru Guneren

University of South Florida (USF) M3 Publishing

COVID-19, which is a new type of coronavirus disease, has affected the whole world in a very short time, hundreds of thousands of people to die and the physical and mental health of billions of people to deteriorate. It was determined that people's understanding of the holiday has been changed significantly during the pandemic period. Under normal conditions, the economic and social preferences of consumers are in the forefront in making travel decisions, whereas it is understood that psychological preferences became more evident in pandemic periods. It is aimed to reveal the relationship between tourists' travel concerns and intentions to …

Destination Management During The Health Emergency: A Bibliometric Analysis, Valentina Della Corte, Giovanna Del Gaudio, Giuliana Nevola, Erico Di Taranto, Simone Luongo

University of South Florida (USF) M3 Publishing

The pandemic emergency has shifted the attention from a tourism focused on economic growth to a tourism focused on social wellbeing (Everingham & Chassagne, 2020). Destinations are required to answer new emerging needs in terms of health and safety without precluding the emotional side of the leisure travel experience. One of the ways destinations are rethinking their management is the introduction of innovation in terms of sharing knowledge, creation of new ideas and engagement of stakeholders (Pillmayer, Scherle & Volchek, 2021). Destinations need to strengthen their own networking of operators and relations to reduce risk perception and to ensure security …

Eco-Label Certification, Hotel Performance And Customer Satisfaction: Analysis Of A Case Study And Future Developments, Michele Preziosi, Alessia Acampora, Roberto Merli, Maria C. Lucchetti

University of South Florida (USF) M3 Publishing

The hospitality industry is a significant contributor to environment degradation and over the last years has started to implement voluntary instruments to manage environmental sustainability of its operations. The main goal of this research is to examine guest perception of these practices with respect to other hotel service quality attributes. The first objective is to identify the existence of a specific environmental dimension among hotel service quality dimensions. Taking as baseline for the analysis the three-factor theory of customer satisfaction, the second objective of the study is to evaluate if green attributes are considered by guest as basic, performance, or …

Analysis Of E-Complaints Regarding Hotel Restaurants During Covid-19 Process: The Case Of Antalya, Sevim Usta, Serkan Sengul

University of South Florida (USF) M3 Publishing

The study aimed to determine the customer complaints about hotel restaurants during the COVID-19 pandemic. The study was conducted in restaurants of 50 5-Star Hotels in Antalya, Turkey's most visited tourist destination. The authors consider that the findings of this study are important for comparing with the studies in current literature. Among the TripAdvisor reviews written in English between December 2019 and March 2021 on hotel restaurants, 300 complaints were detected. Of the 300 complaints, 825 content of complaint was determined. It was determined that the customer complaints are generally related to "average" services and that among the produced codes, …

Significance Of Vr In The Spa: A Spatial Analysis, Irini L. F. Tang, Schultz Z. B. Xu, Eric Chan

University of South Florida (USF) M3 Publishing

The pandemic became a real part of daily life. We do not know whether it was God’s will or fate to halt worldwide travel. Both worldwide travelers and those who prefer to stay close to home were made more hyper aware of their physical and mental well-being. Keeping healthy and remaining well in terms of living a quality life became a priority. In this regard, spa visitors also desired to visit or travel somewhere else when the opportunity arose and the cost is affordable. Virtual Reality (VR) was one of the Smart Technologies that helped serve this wanderlust need when …

Determination Of Students’ Characteristics And Perspectives About Social Entrepreneurship: A Case Of Anadolu University, Muhammed Kavak, Ipek I. Can, Emre O. Aksoz

University of South Florida (USF) M3 Publishing

Social entrepreneurship enables stakeholders to take innovative and inclusive approaches to social, environmental, and economic problems and to produce solutions to eliminate social injustice. It is not only self-sufficient by providing an economic return, but also offers people the opportunity for a more sustainable common world. Considering that, training of tourism faculty students to develop both entrepreneurial and social entrepreneur characteristics will bring the tourism industry to the forefront and lead to the increase of social, sectoral, and public benefits. Thus, the aim of this study is to examine the social entrepreneurship characteristics and perspectives of students taking tourism higher …

All Aboard! Is Space Tourism Still A Fantasy Or A Reality: An Investigation On Turkish Market, Emrah Tasarer, Vahit O. Kiper, Orhan Batman, Oguz Turkay

University of South Florida (USF) M3 Publishing

This paper aims to investigate the spending limit of space enthusiasts in Turkey. To determine this, space tourism activities are divided into 3 sections as earth-based space tourism activities, suborbital and orbital space tourism activities. Data were collected through one of the biggest open-air events held yearly by space enthusiasts. In addition to that, researchers reached social media groups which are solely focused about space tourism. 1041 questionnaires were collected which are available for analyses. According to additional variables about interest on space tourism, the sample of this research is highly interested in space tourism although they have limited budget …

Proceedings Of The Global Conference On Services Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte

University of South Florida (USF) M3 Publishing

This is the second volume of the Global Conference on Services Management Proceedings Series.

ISSN: 2641-5062

Advances In Global Services And Retail Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte

University of South Florida (USF) M3 Publishing

This is the second volume of the Advances in Global Services and Retail Management Book Series. This volume has the following parts:

• Part 1: Hospitality and Tourism
• Part 2: Marketing, E-marketing, and Consumer Behavior
• Part 3: Management
• Part 4: Human Resources Management
• Part 5: Retail Management
• Part 6: Economics
• Part 7: Accounting and Finance
• Part 8: Sustainability and Environmental Issues
• Part 9: Information Technology

ISBN: 978-1-955833-03-5

Hospitality and Tourism

• Significance of VR in the spa: A spatial analysis
  • Irini Lai Fun Tang, Schultz Zhi Bin Xu, and Eric Chan
• Social media marketing in rural hospitality and tourism destination research
  • Samuel …

Does Coronavirus (Covid-19) Transform Travel And Tourism To Automation (Robots)?, Omar Parvez, Ali Ozturen, Cihan Cobanoglu

University of South Florida (USF) M3 Publishing

Global coronavirus is the name of consternation. It has a depraved impact on world health, the international economy, as well as the travel, tourism, and hospitality (TTH) industry. The World Health Organization (WHO) already declared an international public health emergency in the concern of cases and deaths. Tourism is a human-intensive industry, but on one side, the circumstances of the virus separate people from personal interaction, on the other side, technological development offers automatic robots to the service. So the future of the TTH might be transformed toward automation (robots). The paper aims to extend the knowledge by investigating and …

Ethical Perceptions Of Housekeeping Department Employees: A Study In Izmir Province, Tuba Turkmendag, Bayram Sahin

University of South Florida (USF) M3 Publishing

This study aims to determine the ethical perceptions of housekeeping employees. The field research in the study was conducted with the housekeeping department employees of the hotel enterprises operating in the central district of İzmir in Turkey. The quantitative research method was used in the research and the convenience sampling method was used in collecting the data. The frequency analysis, difference analysis, and relationship analysis were conducted through Jamovi software. Research findings show that the ethical perceptions of housekeeping department employees are high. Further, male employees' perceptions of ethics were higher and there was no significant difference according to their …

Factors That Prevent Participation Of Tourists In Online Co-Creation Activities, Resat Arica, Feridun Duman, Abdulkadir Corbaci

University of South Florida (USF) M3 Publishing

The study aimed to identify the factors that prevent tourists from participating in online co-creation activities. With this aim, the study sample was selected from the tourists who travelled to Istanbul, who did not participate in co-creation. The data were collected through the questionnaire technique, then, analyzed with descriptive and exploratory factor analysis. The findings of the study showed that three factors prevented the tourists from participating in online co-creation activities. These factors were named as (i) lack of knowledge, (ii) lack of participation in social communication networks, and (iii) personal perceptions of co-creation. Lack of knowledge is the most …

Strategic Consciousness And Business Performance Relationship Of Open Innovation Strategies In Food And Beverage Businesses, Muhsin Halis, Kazim O. Ozer, Hasan Cinnioglu, Zafer Camlibel

University of South Florida (USF) M3 Publishing

The purpose of this study is to examine the effect of open innovation strategy on the performance of businesses within the framework of the strategic consciousness instrument of the relationship. Innovation has been researched in many ways with its performance enhancing effect for all businesses and the relationships between innovation and business performance have been proved. The open innovation paradigm focuses on the scope of collaboration with different stakeholders. There is less research on the relationship between open innovation and business performance in hotel businesses. For this purpose, the top managers of food and beverage businesses operating in Istanbul have …

The Effect Of The Usage Of Virtual Reality In Tourism Education On Learning Motivation, Sarp T. Kumlu, Emrah Ozkul

University of South Florida (USF) M3 Publishing

Humanity has developed with technology by following the new products that emerge throughout their lives. Technology, especially in education, enables students to show interest by having different and fun experiences in the course. It is thought that technology in applied and theoretical courses is also considered to be important in tourism education just as it is in engineering, architecture, and medicine as an effective tool for students to enjoy and succeed in the course. Besides that, it is possible to say that it is easier for students to access information and save time with technological tools. In the 21st century, …

An Examination Of Representations For Usa In Tourism Brochures For Chinese Market, Yasong Wang

University of South Florida (USF) M3 Publishing

This study exposed the complex nature of tourism representation and examined the photographic representations for U.S destinations in tourism promotion brochures published by National Tour Association, a U.S.-based trade association to have a tour operator program approved by the China National Tourism Administration. 537 pictures were collected from the brochures distributed to leisure travel professionals in China. The visual methodologies were employed. The results indicate almost the same top popular destinations have been represented more frequently in the selected brochures as those shown in the official report about the top U.S. destinations for Chinese tourists from the U.S. Department of …

The Integration Of Circular Economy In The Tourism Industry: A Framework For The Implementation Of Circular Hotels, Martina Sgambati, Alessia Acampora, Olimpia Martucci, Maria C. Lucchetti

University of South Florida (USF) M3 Publishing

The hospitality industry, together with the transports one, represents the highest source of emissions and pollution in the tourism sector. The hotels, to respond to the pressing tourist demand, are forced to make a spasmodic use of resources, causing irreversible environmental damage that includes pollution, CO2 emissions, high waste production, and depletion of resources. Various initiatives have been proposed to the hospitality industry to improve the environmental performance of hotels: the use of international standards, environmental certifications, sustainable labels, and international tourism guidelines. One solution to this environmental disaster is represented by the introduction of the Circular Economy in the …

Customer Perceptions Against Covid-19 Precautionary Measures Of The Restaurants: The Case Of Istanbul-Turkey, Elif Kaymaz, Sevki Ulema

University of South Florida (USF) M3 Publishing

The research was conducted to determine consumer perceptions of the measures that restaurants should take during the COVID-19 outbreak. Restaurant measures observed by individuals who went to a restaurant at least once during the outbreak were identified. Meanwhile, new additional measures developed by the researcher were determined by the participants, and suggestions were developed for the implementation of the restaurants. The research was conducted in Istanbul, Turkey. The data were collected through a questionnaire in the research where the quantitative research method was preferred. 388 questionnaires in total were included in the study and analyzed. Analyses were performed with the …

Preparing The Hospitality And Tourism Workforce For The Future Of Work, Arthur Huang

Rosen Research Review

The economic restructuring necessitated by the Covid-19 pandemic has ignited a fundamental transformation of the US workforce driven by powerful digital technologies. No sector has been hit harder than the hospitality and tourism industry (H&T), and no industry has more to gain from reinvention. H&T employs about 32% of the US labor force; however, workers’ wages, benefits, and career support are among the lowest of all industries. Moreover, research shows that numerous jobs in H&T are susceptible to automation due to advancements in artificial intelligence (AI). The fears related to job loss resulting from applying advanced technology, such as AI, …

Rising From The Ashes Of Covid-19 Will Need A Sharp Focus On The Numbers, Manuel Rivera, Murat Kizildag, Robertico Croes

Rosen Research Review

If there is one sector that cannot move 'online', it is accommodation, and SLEs (small lodging establishments) have taken a merciless beating from COVID-19. Typically family-owned and managed, they have relatively high capital costs and overheads which means that even when revenues stop coming in, those liabilities still have to be met. This study by Dr. Manuel Rivera, Dr. Murat Kizildag, and Dr. Robertico Croes, of the Rosen College of Hospitality Management, shows how a detailed break-even analysis can inform a business’s strategy for survival within the important SLE sector.

Households' Net Financial Wealth As A Determinant Of Tourism Demand Cycles: Evidence From Us Travel To Selected Caribbean Destinations, Jorge Ridderstaat

Rosen Research Review

Dr. Jorge Ridderstaat from Rosen College of Hospitality Management introduces the concept of net financial wealth as a determinant of tourism demand. His investigation provides theoretical propositions for policymakers by studying how cycles of household net finances affect tourism demand. He focuses on three destinations: Aruba, Barbados, and Jamaica. The findings reveal that the influence of net financial wealth on tourism demand is context-based and is specific to households, cycles, and countries, across both time and probability dimensions.

Dick Pope Sr. Institute For Tourism Studies, Rosen College Of Hospitality Management

Rosen Research Review

The Dick Pope Sr. Institute for Tourism Studies is based at at the University of Central Florida.

Rosen College Hosts Five Important Journals In The Hospitality & Tourism Field, Rosen College Of Hospitality Management

Rosen Research Review

This page highlights five hospitality journals founded and/or edited by Rosen College of Hospitality Management faculty members.

From Bloom To Bust: Harmful Algae Blooms And Their Impacts On The Waterfront Economy, Sergio Alvarez

Rosen Research Review

The true costs of harmful algae blooms (HABs) and the mechanics that determine their socio-economic impacts are for the most part unknown. Florida’s 2017–2019 red tide (Karenia brevis) bloom is a historical case study of the ever-growing threats to coastal welfare posed by HABs. A new research project at Rosen College of Hospitality Management has this at its heart. The central objective of the project is the identification of direct, indirect, and induced socioeconomic impacts caused by the 2017–2019 K. brevis bloom in Florida.

Valuing The Negative Impacts Of Harmful Algae Blooms, Sergio Alvarez

Rosen Research Review

Ecological disturbances can impact several ecosystem services, including cultural services such as outdoor recreation opportunities. In Florida, one ecological disturbance that is negatively impacting recreation is the occurrence of harmful algae blooms. In recent work, Dr. Sergio Alvarez at UCF Rosen College of Hospitality Management has assessed the impact that harmful algae blooms have on human wellbeing by using random utility models to estimate changes in the value of recreation in coastal ecosystems resulting from these blooms. The results indicate that harmful algae blooms, which reduced boating access between June and September 2018, may have resulted in losses of up …

Tourism Competitiveness And Human Development, Robertico Croes, Jorge Ridderstaat, Valeriya Shapoval

Rosen Research Review

What motivates tourists to choose one destination over another and how does tourism impact those who live in tourist areas? As more parts of the world begin to reopen after the devastating health, social, and economic impacts they have suffered due to the COVID-19 pandemic, the time is right to consider the link between tourism competitiveness and human development. New research led by Rosen College's Associate Dean Dr. Robertico Croes, Dr. Jorge Ridderstaat and Dr. Valeriya Shapoval presents a new theory and typology.

Making Memories: A Consumer-Based Model Of Authenticity Applied To Living History Sites, Muhammet Kesgin, Babak Taheri, Rajendran S. Murthy, Juilee Decker, Martin Joseph Gannon

Articles

Purpose: Underpinned by the consumer-based model of authenticity (CBA), this study investigated whether leisure involvement, object-based and existential authenticity, host sincerity, and engagement stimulate positive memorable visitor experiences in a distinctive commercial hospitality setting: a living history site. Methodology: Quantitative data were gathered from living history site visitors (n=1004), with partial least squares structural equation modelling used to test the hypothesized relationships. Findings: The results confirm the inclusion of the hypothesized relationships between leisure involvement, sincerity, and authenticity, relative to engagement and subsequent memorability. The findings suggest that engagement can be a predictor of positive memorable experience, contingent on CBA …

Promotion Of Religious Tourism Sites On Facebook By Ntos, Sonja Zlatanov, Jovan Popesku

International Journal of Religious Tourism and Pilgrimage

Tourism related to religious sites and festivals, pilgrimage and spirituality is considered an extremely important sector of the tourism market. The true value of religious sites lies in supporting basic tourism products outside pilgrimage destinations, as churches, cathedrals and monasteries attract many visitors, including those who are not travelling for religious purposes only. For tourists who are not driven by religious motives, religious sites are no different than any other tourism attraction – they need to attract tourists’ attention in order for them to decide to include those sites in their future trip. Therefore, appropriate promotion of religious sites is …