Advances In Managing Tourism Across Continents: Volume 1, Cihan Cobanoglu, Ebru Gunlu Kucukaltan, Muharrem Tuna, Alaattin Basoda, Seden Dogan

University of South Florida (USF) M3 Publishing

Advances in Managing Tourism Across Continents book consists of peer-reviewed (double-blind) research papers that were presented at the Second Managing Tourism Across Continents (MTCON21) conference in April 2021. The book is published by the University of South Florida M3 Publishing as open-access.

ISBN: 978-1-955833-00-4

Digital Marketing In Hospitality And Tourism, Shankar Rayappan

University of South Florida (USF) M3 Publishing

OVERVIEW

In the present world, the service providers are in a dire need to address and customize, and gratify customer needs based on their experiences, preferences, interests, and behavior. There comes the rescue, the digital marketing that has evolved tremendously over the past couple of years amidst the pandemic. Though the presence was sensed long back to the start of the decade, its imperativeness has become inevitable after 2015. In India and across the globe the people are finding the ways to stay handy, having all their needs fulfilled at their doorsteps. There comes digital marketing. In the name of …

Emerging Technology Trends In Hospitality And Tourism, Harry Costin, Antonio Eslava

University of South Florida (USF) M3 Publishing

OVERVIEW

This chapter explores how technology has radically reshaped the tourism industry in the last few decades. In particular, IT applications such as the internet since the 1990s, and more recently smartphone Apps, have contributed to that change. Today, travelers and tourists use the internet to explore the many options available to them in terms of transport, lodging and entertainment at popular tourist destinations. Therefore, many local brick and mortar agencies have disappeared and have been replaced by large, platform-based players such as Expedia, Airbnb or Booking.com. The many pictures they upload constantly while traveling, and the feedback collected immediately …

Blockchain In The Hospitality And Tourism Industry, Christa Barkel, Hulya Kurgun, Brenda Groen

University of South Florida (USF) M3 Publishing

OVERVIEW

This chapter will provide information on what Blockchain is and why it is used. It describes the basic concepts underlying Blockchain technology, such as distributed ledgers (DLs), consensus mechanisms, mining, smart contracts, peer-to-peer (P2P), and the classification of existing Blockchain systems. Next, it explores Blockchain applications in general, in businesses and society. Blockchain maybe used e.g., for fundraising, in education, and for provenance and authenticity registration. The last part of the chapter is devoted to application of Blockchain in general to applications in the hospitality and tourism industry. It considers how Blockchain makes it possible to create new types …

Big Data And Business Intelligence In Hospitality And Tourism, Gozde Turktarhan, Ram Gopalan, Emrah Ozkul

University of South Florida (USF) M3 Publishing

OVERVIEW

The developments in technology in the last 25 years have brought many changes in the tourism and hospitality sector as well as in many other fields. Big Data and business intelligence, which are the leading ones among these developments, have caused some changes in the way of doing business in the tourism industry. Explaining the relationship between Big Data and business intelligence is important for understanding how these changes are reflected in the tourism industry. Business intelligence and Big Data, which enable many processes to be completed in a shorter time, also bring some ethical problems. In this book …

Network & Cyber Security In Hospitality And Tourism, Emmanuel Fragniere, Kamil Yagci

University of South Florida (USF) M3 Publishing

OVERVIEW

The tourism sector was transformed early on by digitalization, which makes it a very innovative area of business. At the same time, this high level of digitalization maturity makes it a very vulnerable industry in terms of cyber security. As a tourism specialist, it is therefore crucial to have a good understanding of network and cybersecurity. In this chapter, we will address this topic in an accessible and popularized manner. The goal is to understand the challenges of cybersecurity and as a tourism professional to contribute with specialists in the field to protect your business, your network, and your …

Hotel And Guest Room Technology, Betsy B. Stringam, John H. Gerdes

University of South Florida (USF) M3 Publishing

OVERVIEW

Hotels are utilizing a variety of technologies in the guest room and throughout the hotel. Artificial intelligence (AI), virtual reality (VR), augmented reality (AR), cloud computing, internet of things (IoT), robots, cobots (collaborative robots), and chatbots are changing the service experience and hotel operations. Technology is redefining how we interact with the guest at all touchpoints, and how we manage employees and processes in hotel operations. Hotel and guestroom technologies provide increased management tools and data, to predict reservation demand, guest needs, and even when equipment might fail. While hotel technologies are increasingly automated, the use of technology is …

The Dual Aspect Of Technology In Tourism: Social Contradictions Surrounding The Sharing Economy And Smart Destination Development, Miha Bratec, Marco A. Celdran Bernabeu, Dejan Krizaj, Josep Ivars-Baidal, Ana B. C. Diaz, Peter Kopic, Tadej Rogelja

University of South Florida (USF) M3 Publishing

OVERVIEW

The technology and the rise of Web 2.0. enabled the meteoric rise of peer-to-peer (P2P) platforms facilitating transactions and consequential establishment of the sharing economy concept. This accelerated technological change has led to new dynamics in cities and tourist destinations such as over-tourism with the so-called arise of the sharing economy significantly fueling it. The main purpose of our chapter is to systematically review this dual aspect of technological impacts on tourism. On the one hand, we review the technological aspects that underpin the development of the sharing economy and consequential over-tourism in destinations. On the other hand, we …

Technology For Spas, Salons, And Wellness Centers, Su Gibson

University of South Florida (USF) M3 Publishing

OVERVIEW

Spas, salons and wellness centers have been slow to embrace new technologies, but guest expectations of personalization, access to information, and ease of transactions have recently spurred the creation and adoption of many technology tools within this specialized field. This chapter explores technology commonly used in this segment for managing operations, marketing, enhancing the guest experience and evaluating performance. The chapter begins with an introduction to the nature of spa, salon and wellness center operations and explains how technology is used, in general, to facilitate this high-touch arena of hospitality. Additional topics include technology for managing operations such as …

Readings In Management, Isaam Ghazzawi, Muharrem Tuna, Aysegul Acar

University of South Florida (USF) M3 Publishing

PREFACE

One reality any academic book on management faces is that events in the real world are constantly changing, and rapidly at that. What is different about this book is its commitment to capture the fundamentals of management. In publishing Readings in Management, the editors recognize the enormous role played by the internet, academic and non-academic journals, and other academic publications in providing up-to-date educational information regarding a broad spectrum of management. What is special about this book is the fact that it ensures the material presented is relevant to readers.

This book examines current topics in management and …