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Articles 61 - 64 of 64
Full-Text Articles in Tourism and Travel
Proposing Additional Questions To Understand A Destination’S Image And Its Relationship With A Business Travelers’ Socio-Economic And Demographic Profile: Specifically, The Case Of Las Vegas, Yohan Lee
UNLV Theses, Dissertations, Professional Papers, and Capstones
Based on reviewed results of visitor profile reports from Las Vegas Convention and Visitors Authority (LVCVA) and other related literature, this study concentrated on developing additional and helpful questions to measure Las Vegas business travelers’ leisure needs and their perceived image of LVCVA. These questions mainly covered the areas, which were not covered by LVCVA survey questionnaire. Both quantitative and qualitative methods were utilized to create these additional questions. Thirty seven leisure attributes were used to measure business travelers’ general travel experiences. Thirty eight leisure attributes were used to measure business travelers’ perceived overall image of Las Vegas. Three open-ended …
Last Minute Travel: Anomaly Or Opportunity? A Case Study Of An Online Travel Agency’S Product Evolution, Cady Wolf
UNLV Theses, Dissertations, Professional Papers, and Capstones
According to Jupiter Research, Online Travel is expected to reach $128 billion by the year 2011. It is estimated that sales of online packages will reach $7.6 billion by 2011; with one segment of this market, last minute travel, estimated to reach $1.8 billion during the same period. The growth potential of the last minute market segment is substantial, as the number of consumers who purchase travel online will grow from 34 million in 2005 to 55 million in 2011 (Cannizzaro, Carrol, Offutt, and Quinby, 2007).
Ecotourism Sustainability, Lori W. Hedrick
Ecotourism Sustainability, Lori W. Hedrick
UNLV Theses, Dissertations, Professional Papers, and Capstones
Ecotourism is defined by the Ecotourism Society as “responsible travel to natural areas which conserves the environment and improves the welfare of the local people”. The effect of this type of tourism poses both negative and positive impacts on the tourist and society. The importance of true ecotourism is to conserve and improve the environment, but the sustainability of this type of tourism can face ecological and economic challenges.
Multi-Brand Hospitality Operations Branding Strategies, Rikki Tanenbaum
Multi-Brand Hospitality Operations Branding Strategies, Rikki Tanenbaum
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this professional paper is to identify the optimal brand architecture for MGM MIRAGE’s Project CityCenter through synthesis of a review of branding strategies throughout the hospitality industry and a review of Project CityCenter’s goals. As Project CityCenter represents such a massive undertaking from both a financial and marketing perspective, a review of strategies external to MGM MIRAGE is critical; this paper endeavors to highlight branding strategies for potential adoption at Project CityCenter. The project’s significance is affirmed by Terri Lanni, Chairman and CEO of MGM MIRAGE, “Project CityCenter confirms a cultural and lifestyle revival of city living, …