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Full-Text Articles in Tourism and Travel

Glacier National Park Visitors: A Seasonal Analysis, Christine Oschell, Megan Tanner, Norma P. Nickerson Apr 2009

Glacier National Park Visitors: A Seasonal Analysis, Christine Oschell, Megan Tanner, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

This report is part of a series that examines visitors in gateway communities of both Glacier and Yellowstone National Parks with the purpose of understanding the lifestyle, habits, values, demographics and travel characteristics of visitors to the parks. This report details only the results of Glacier visitors and presents the results by the season in which the visitors were intercepted (spring, summer and fall, 2008). The findings suggest that visitors to Glacier do not differ significantly, regardless of season of visitation, in their lifestyles, habits, preferred experiences or values.


Montana Nonresident Traveler Expenditure Profiles: 2008, Kara Grau Apr 2009

Montana Nonresident Traveler Expenditure Profiles: 2008, Kara Grau

Institute for Tourism and Recreation Research Publications

This report examines spending profiles of nonresident travelers to Montana. It displays the average daily expenditures by purpose of trip for different spending categories during 2008.


Montana Nonresident Visitation Trends: 1998-2008, Kara Grau Apr 2009

Montana Nonresident Visitation Trends: 1998-2008, Kara Grau

Institute for Tourism and Recreation Research Publications

This report displays the total number of individual nonresidents visiting Montana from 1998-2008. It also shows the total number of groups visiting Montana during the same time period.


Big Sky Documentary Film Festival Study, Bynum Boley, Norma P. Nickerson Mar 2009

Big Sky Documentary Film Festival Study, Bynum Boley, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

This report provides information on attendees of Missoula's Big Sky Documentary Film Festival including where they were from, group aize, number of films attended, satisfaction with the event and basic demographics. In addition, spending by individual attendees from outside Missoula County is estimated.


First And Subsequent Visits To Montana: A Behavioral Analysis , Norma Nickerson, Dylan Boyle Mar 2009

First And Subsequent Visits To Montana: A Behavioral Analysis , Norma Nickerson, Dylan Boyle

Institute for Tourism and Recreation Research Publications

Interviews of nonresident repeat vacationers to Montana told the story of their very first visit to Montana. Seventy percent came to Montana and visited either Yellowstone or Glacier National Park. Thirty percent came originally for business, VFR, or passing through. All of these visitors felt the need to return to Montana. This report discusses the first and subsequent visits to Montana. Marketing implications of this study suggest that Yellowstone, specifically, and Glacier secondly, should be used to draw first time visitors to Montana. Other first time visitors are drawn to Montana for specific activities such as fishing, skiing, hunting, backpacking, …


Montana Poll: Resident Attitudes Toward Tourism, 1992-2008 , Norma P. Nickerson Feb 2009

Montana Poll: Resident Attitudes Toward Tourism, 1992-2008 , Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

In each of the past three strategic plans for Montana’s Travel and Tourism Industry, one goal has been to understand and then facilitate improved attitudes toward tourism in the state. Specifically, Montana's 2008-2012 Strategic Plan for Tourism and Recreation, Objective 10.5.c. says: “Continue regular monitoring of Montanans’ opinions about tourism and recreation.” This objective has a high priority designation. The Institute for Tourism and Recreation Research (ITRR) has contributed to the understanding of resident attitudes by polling Montana residents about their attitudes and opinions regarding tourism since 1991.


Nonresident Travel Patterns Between Glacier And Yellowstone National Parks, Norma P. Nickerson, Keith Bosak, Kyla Zaret Feb 2009

Nonresident Travel Patterns Between Glacier And Yellowstone National Parks, Norma P. Nickerson, Keith Bosak, Kyla Zaret

Institute for Tourism and Recreation Research Publications

Travel patterns of nonresidents who visited both Glacier and Yellowstone National Parks on their trip to Montana were analyzed for this study. Results showed a number of travel patterns emerged, but two patterns, the open loop and the linear patterns, were predominate. This report provides a discussion of travel patterns with detailed maps included.


Geotourism In The Crown Of The Continent , Bynum Boley, Norma P. Nickerson Jan 2009

Geotourism In The Crown Of The Continent , Bynum Boley, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

Geotourism is a new niche segment of sustainable tourism focused on sustaining and enhancing the geographical character of a place. The purpose of this study was to answer the question: "to what degree do visitors in the 'Crown of the Continent' share the values of geotourism?" Visitors to sites on National Geographic's Crown of the Continent geotourism mapguide were intercepted and asked to fill out a survey regarding their travel values.


Tourism Outlook: 2010, Norma P. Nickerson, Kara Grau Jan 2009

Tourism Outlook: 2010, Norma P. Nickerson, Kara Grau

Institute for Tourism and Recreation Research Publications

Outlook for 2010


Travel And Recreation: Outlook 2010 Concious Consumption, Norma P. Nickerson Jan 2009

Travel And Recreation: Outlook 2010 Concious Consumption, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

Outlooks and Trends in 2010, Review of 2009.


Havre Community Survey, Christine Oschell Nov 2008

Havre Community Survey, Christine Oschell

Institute for Tourism and Recreation Research Publications

The purpose of this case study was to provide Havre community planners with an understanding of their visitors and the money spent by them in Havre, MT.


Baseline Information For Region 1 Needs Assessments, Christine Oschell, Norma P. Nickerson Oct 2008

Baseline Information For Region 1 Needs Assessments, Christine Oschell, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

The purpose of this project was to give forests in Region 1 of the USFS baseline information on which to build forest-specific needs assessments. This included outfitter supply and demand, national and regional recreation trends, and an outfitter/guide need spectrum. This was accomplished in three phases and this report details the objectives, methods, and results for each phase.


Missoula Convention And Visitors Bureau Website Evaluation, Kara Grau Sep 2008

Missoula Convention And Visitors Bureau Website Evaluation, Kara Grau

Institute for Tourism and Recreation Research Publications

An evaluation of the Missoula Convention and Visitors Bureau (CVB) website was undertaken in an effort to provide the Missoula CVB with some measure of the effectiveness of its website in attracting and informing visitors to the Missoula area. A method often used in an attempt to measure tourism marketing effectiveness is a conversion study. However, there are some problems with traditional conversion studies which motivated the use of a different method for this study. The report describes conversion studies, explains some of the associated shortcomings, and details the methods used to evaluate the Missoula CVB website.


Evel Knievel Days Visitor Study, Christine Oschell Sep 2008

Evel Knievel Days Visitor Study, Christine Oschell

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the Evel Knievel Days with an understanding of their attendees and the total money spent in Butte during the event.


National Folk Festival Visitor Study: 2008, Christine Oschell Aug 2008

National Folk Festival Visitor Study: 2008, Christine Oschell

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the National Folk Festival with an understanding of their attendees and the total money spent in Butte during the event.


The Economic Review Of The Travel Industry In Montana: 2008 Biennial Edition, Kara Grau, Melissa Bruns-Dubois Jul 2008

The Economic Review Of The Travel Industry In Montana: 2008 Biennial Edition, Kara Grau, Melissa Bruns-Dubois

Institute for Tourism and Recreation Research Publications

This review provides current and historical data of nonresident travel and tourism in Montana, and offers the industry's economic contributions to the state.


Expenditure Profiles And Marketing Responsiveness Of Nonresident Visitor Groups To Montana , Lee Rademaker, Kara Grau May 2008

Expenditure Profiles And Marketing Responsiveness Of Nonresident Visitor Groups To Montana , Lee Rademaker, Kara Grau

Institute for Tourism and Recreation Research Publications

This report looks at the expenditure profiles and the marketing responsiveness of nonresident travelers to Montana, and is based on data collected for the nonresident survey in 2005. The goal of this information is to provide a detailed look at visitor groups including money spent by each group in Montana. In addition to analyzing by visitor group, the report separates visitor groups by the quarter in which they visited Montana, state of residence, purpose of travel, and main Montana attraction. Finally, readers can find information on expenditures by United States travel regions.


Montana Nonresident Traveler Expenditure Trends: 1997-2007, Kara Grau May 2008

Montana Nonresident Traveler Expenditure Trends: 1997-2007, Kara Grau

Institute for Tourism and Recreation Research Publications

This report shows the nonresident traveler expenditure trends for visitors of Montana from 1997-2007. It also displays the total actual expenditures and the total inflation-adjusted expenditures.


Montana Nonresident Traveler Quarterly Travel Comparison: 2007, Melissa Dubois May 2008

Montana Nonresident Traveler Quarterly Travel Comparison: 2007, Melissa Dubois

Institute for Tourism and Recreation Research Publications

This report shows the 2007 quarterly visitation and length of stay data for nonresident travelers to Montana. It also displays average daily spending for various expenditure categories, as well as total expenditures for those categories.


Montana Nonresident Visitation Trends: 1997-2007, Melissa Dubois May 2008

Montana Nonresident Visitation Trends: 1997-2007, Melissa Dubois

Institute for Tourism and Recreation Research Publications

This report displays the total number of individual nonresidents visiting Montana from 1997-2007. It also shows the total number of groups visiting Montana during the same time period.


Montana Nonresident Traveler Expenditure Profiles: 2007, Kara Grau May 2008

Montana Nonresident Traveler Expenditure Profiles: 2007, Kara Grau

Institute for Tourism and Recreation Research Publications

This report examines spending profiles of nonresident travelers to Montana. It displays the average daily expenditures by purpose of trip for different spending categories during 2007.


Designated Market Areas: Using Zip Codes As A Marketing Tool: 2008, Melissa Bruns-Dubois Feb 2008

Designated Market Areas: Using Zip Codes As A Marketing Tool: 2008, Melissa Bruns-Dubois

Institute for Tourism and Recreation Research Publications

This report converts zip codes of nonresident visitors to Montana into 210 Designated Market Areas and provides an investigation of four population segments. The first analysis looks at DMA representation divided by visitors’ primary reason for being in Montana with vacationers as the primary focus. The second section looks at repeat and first time vacationers to Montana while the third subset explores visitors who indicated that at least one reason for their trip to Montana was to either purchase property or visit a second home or condo. Finally, the zip codes of vacationers who spent at least one night in …


Montana Travel Research: 2008, Norma P. Nickerson, Melissa Bruns-Dubois Jan 2008

Montana Travel Research: 2008, Norma P. Nickerson, Melissa Bruns-Dubois

Institute for Tourism and Recreation Research Publications

Outlook for 2008 and Review of 2007.


Tourism In Montana's Indian Country, Christine Oschell, Megan Tanner, Norma P. Nickerson Jan 2008

Tourism In Montana's Indian Country, Christine Oschell, Megan Tanner, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

The purposes of this research were to gather baseline data on travelers who visit Indian Country in Montana and to further understand why some travelers who are in the vicinity of Montana's Indian Country do not choose to visit the area.


Travel And Recreation: Outlooks And Trends, Norma P. Nickerson Jan 2008

Travel And Recreation: Outlooks And Trends, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

Outlooks and Trends in 2009, a Review of 2008.


Montana Tourism Outlook: 2009, Norma P. Nickerson, Melissa Bruns-Dubois, Kara Grau Jan 2008

Montana Tourism Outlook: 2009, Norma P. Nickerson, Melissa Bruns-Dubois, Kara Grau

Institute for Tourism and Recreation Research Publications

Outlooks for 2009 and Review of 2008.


Connecting The Dots: Nonresident Vacationer Characteristics Of Popular Travel Corridors, Christine Oschell, Lee Rademaker, Norma Nickerson Dec 2007

Connecting The Dots: Nonresident Vacationer Characteristics Of Popular Travel Corridors, Christine Oschell, Lee Rademaker, Norma Nickerson

Institute for Tourism and Recreation Research Publications

This report highlights travel corridors and characteristics of Montana vacationers. Seven distinct groups of people based on their entry and exit points to Montana emerged from the data. Each group is described in terms of demographics, attractions to the state, activities engaged in while visiting and how many of each group visited Montana by quarter.


Montana's Agritourism And Recreation Business: Ten Years Later , Lee Rademaker, Norma P. Nickerson, Kara Grau Oct 2007

Montana's Agritourism And Recreation Business: Ten Years Later , Lee Rademaker, Norma P. Nickerson, Kara Grau

Institute for Tourism and Recreation Research Publications

There is a wide variety of recreation and tourism activities on farms and ranches, ranging from Fish, Wildlife and Parks Block Management to cabin rentals to horseback rides. To further understand farm and ranch recreation businesses, the Institute for Tourism and Recreation Research conducted a survey of Montana farms and ranches currently involved in tourism or recreation or thinking about starting in that field. The purpose of this investigation was to gain a clearer picture of what is currently happening on farms and ranches in terms of recreation and tourism activities, to gauge what may be happening in the near …


Missoula Marathon: Participant Study: 2007, Christine Oschell Aug 2007

Missoula Marathon: Participant Study: 2007, Christine Oschell

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the first Missoula Marathon with an understanding of their race participants and the total money spent in Missoula.


The Changing Structure Of Montana's Economy: What Is Tourism's Place?, Kara Grau Jul 2007

The Changing Structure Of Montana's Economy: What Is Tourism's Place?, Kara Grau

Institute for Tourism and Recreation Research Publications

This report looks at how the economy of Montana and the entire Mountain West has been changing since the 1970s. Extractive natural resource industries are no longer as important to the economy as they may once have been. Other industries, services in particular, have become relatively more important in terms of employment and earnings in the state. Nonresident travel accounts for 7.5% of total employment (over 45,900 jobs) in Montana. While some may view nonresident travel as insignificant or completely unrelated to what happens in the rest of Montana’s economy, nonresident travel contributes jobs to every industrial sector, directly or …