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Full-Text Articles in Tourism and Travel
Assessing The Web-Based Destination Marketing Activities: A Relationship Marketing Perspective, Liza Cobos
Assessing The Web-Based Destination Marketing Activities: A Relationship Marketing Perspective, Liza Cobos
Electronic Theses and Dissertations
Innovations in information technology have played an important role in the way business is conducted. Technology innovations have great impact on tourism destination marketing organizations such as convention and visitor bureaus, since they are highly dependent on information and timely distribution of it to the public. Information technology innovations such as the Internet allow CVBs to perform their marketing functions in a more efficient manner. The implementation of web-based marketing functions is impacted by organizational characteristics that either foster or hinder their implementation (Thong, 1999; Tornatzky & Fleischer, 1990; Wang & Fesenmaier, 2006; Zhu & Kraemer, 2005). Information technology innovations …
Event Planners' Ratings Of Destination Selection Variables: A Comparison Between Members Of Three Professional Association Groups, Marta Godlewska
Event Planners' Ratings Of Destination Selection Variables: A Comparison Between Members Of Three Professional Association Groups, Marta Godlewska
Electronic Theses and Dissertations
Several researchers have attempted to understand the destination selection criteria that are important to event planners (Crouch & Ritchie, 1998; Getz, 2003; Oppermann, 1996). However, an examination of the previous studies indicated that only limited understanding of the destination selection criteria has been provided. There is little research that compares event planners belonging to different professional associations and their rating of destination selection criteria. This study examined the differences that exist between three groups of event planners in rating thirteen destination selection variables. The study provides more understanding in the search of an optimal combination of destination selection mix based …
Tourism Stakeholders Envision A Sustainable Path: Strengthening Maine's No. 1 Industry Through The Blaine House Conference Recommendations, Elizabeth Munding
Tourism Stakeholders Envision A Sustainable Path: Strengthening Maine's No. 1 Industry Through The Blaine House Conference Recommendations, Elizabeth Munding
Electronic Theses and Dissertations
Tourism, as Maine’s No. 1 industry, draws approximately 44 million visitors annually who spend $6 billion and contribute $340 million in sales tax. Despite these figures, annual statistics show zero growth or, often, loss, with the exception of the outdoor recreation sector. The tourism industry, made of government bodies, recreation associations and individual businesses, depends on the health of the natural resources and the compliance of related players, such as landowners. Discontent exists with the state and the industry’s leadership. The quandary comes in determining which actions to take to improve the state’s existing nature-based tourism into a sustainable industry …