Daha Iyi Bir Dunya Icin Turizm: Sayi 1, Cihan Cobanoglu, Ebru Gunlu Kucukaltan, Muharrem Tuna, Alaattin Basoda, Seden Dogan

University of South Florida (USF) M3 Publishing

Daha İyi Bir Dünya İçin Turizm [Tourism for a Better World] book consists of peer-reviewed (double-blind) Turkish research papers that were presented at the Second Managing Tourism Across Continents (MTCON21) conference in April 2021. The book is published by the University of South Florida M3 Publishing as open-access.

Daha İyi Bir Dünya İçin Turizm kitabı, Nisan 2021'de Ikinci Kıtalar Arası Turizm Yönetimi (MTCON21) konferansında sunulan hakemli (çift kör) Türkçe araştırma makalelerinden oluşmaktadır. Kitap, University of South Florida M3 Publishing tarafından açık erişim şekilinde yayınlanmaktadır.

ISBN: 978-1-955833-02-8

Proceedings Of The Conference On Managing Tourism Across Continents: Volume 1, Cihan Cobanoglu, Ebru Gunlu Kucukaltan, Muharrem Tuna, Alaattin Basoda, Seden Dogan

University of South Florida (USF) M3 Publishing

This is the first volume of the Conference on Managing Tourism Across Continents Proceedings Series.

ISBN: 978-1-955833-01-1

Advances In Managing Tourism Across Continents: Volume 1, Cihan Cobanoglu, Ebru Gunlu Kucukaltan, Muharrem Tuna, Alaattin Basoda, Seden Dogan

University of South Florida (USF) M3 Publishing

Advances in Managing Tourism Across Continents book consists of peer-reviewed (double-blind) research papers that were presented at the Second Managing Tourism Across Continents (MTCON21) conference in April 2021. The book is published by the University of South Florida M3 Publishing as open-access.

ISBN: 978-1-955833-00-4

Corporate Governance And Firm Value: Evidence From Lodging Companies, Serban Bakay Ergene, Erdinc Karadeniz

Journal of Global Business Insights

This study examined the relationships and interactions between corporate governance and firm values of lodging companies with different characteristics. The companies were analyzed separately using a classification and regression tree (CRT) analysis. The analysis results did not show a direct relationship between value and governance, yet that does not mean there is no relationship between them. When the companies’ governance scores were similar, corporate governance showed no distinguishing variable on firm value but is a hygiene factor. The analysis also found negative relationships between value and size. This may be important in preventing companies from becoming cumbersome. Also, positive relationships …

Digital Marketing In Hospitality And Tourism, Shankar Rayappan

University of South Florida (USF) M3 Publishing

OVERVIEW

In the present world, the service providers are in a dire need to address and customize, and gratify customer needs based on their experiences, preferences, interests, and behavior. There comes the rescue, the digital marketing that has evolved tremendously over the past couple of years amidst the pandemic. Though the presence was sensed long back to the start of the decade, its imperativeness has become inevitable after 2015. In India and across the globe the people are finding the ways to stay handy, having all their needs fulfilled at their doorsteps. There comes digital marketing. In the name of …

Emerging Technology Trends In Hospitality And Tourism, Harry Costin, Antonio Eslava

University of South Florida (USF) M3 Publishing

OVERVIEW

This chapter explores how technology has radically reshaped the tourism industry in the last few decades. In particular, IT applications such as the internet since the 1990s, and more recently smartphone Apps, have contributed to that change. Today, travelers and tourists use the internet to explore the many options available to them in terms of transport, lodging and entertainment at popular tourist destinations. Therefore, many local brick and mortar agencies have disappeared and have been replaced by large, platform-based players such as Expedia, Airbnb or Booking.com. The many pictures they upload constantly while traveling, and the feedback collected immediately …

Blockchain In The Hospitality And Tourism Industry, Christa Barkel, Hulya Kurgun, Brenda Groen

University of South Florida (USF) M3 Publishing

OVERVIEW

This chapter will provide information on what Blockchain is and why it is used. It describes the basic concepts underlying Blockchain technology, such as distributed ledgers (DLs), consensus mechanisms, mining, smart contracts, peer-to-peer (P2P), and the classification of existing Blockchain systems. Next, it explores Blockchain applications in general, in businesses and society. Blockchain maybe used e.g., for fundraising, in education, and for provenance and authenticity registration. The last part of the chapter is devoted to application of Blockchain in general to applications in the hospitality and tourism industry. It considers how Blockchain makes it possible to create new types …

Big Data And Business Intelligence In Hospitality And Tourism, Gozde Turktarhan, Ram Gopalan, Emrah Ozkul

University of South Florida (USF) M3 Publishing

OVERVIEW

The developments in technology in the last 25 years have brought many changes in the tourism and hospitality sector as well as in many other fields. Big Data and business intelligence, which are the leading ones among these developments, have caused some changes in the way of doing business in the tourism industry. Explaining the relationship between Big Data and business intelligence is important for understanding how these changes are reflected in the tourism industry. Business intelligence and Big Data, which enable many processes to be completed in a shorter time, also bring some ethical problems. In this book …

Network & Cyber Security In Hospitality And Tourism, Emmanuel Fragniere, Kamil Yagci

University of South Florida (USF) M3 Publishing

OVERVIEW

The tourism sector was transformed early on by digitalization, which makes it a very innovative area of business. At the same time, this high level of digitalization maturity makes it a very vulnerable industry in terms of cyber security. As a tourism specialist, it is therefore crucial to have a good understanding of network and cybersecurity. In this chapter, we will address this topic in an accessible and popularized manner. The goal is to understand the challenges of cybersecurity and as a tourism professional to contribute with specialists in the field to protect your business, your network, and your …

Hotel And Guest Room Technology, Betsy B. Stringam, John H. Gerdes

University of South Florida (USF) M3 Publishing

OVERVIEW

Hotels are utilizing a variety of technologies in the guest room and throughout the hotel. Artificial intelligence (AI), virtual reality (VR), augmented reality (AR), cloud computing, internet of things (IoT), robots, cobots (collaborative robots), and chatbots are changing the service experience and hotel operations. Technology is redefining how we interact with the guest at all touchpoints, and how we manage employees and processes in hotel operations. Hotel and guestroom technologies provide increased management tools and data, to predict reservation demand, guest needs, and even when equipment might fail. While hotel technologies are increasingly automated, the use of technology is …

The Dual Aspect Of Technology In Tourism: Social Contradictions Surrounding The Sharing Economy And Smart Destination Development, Miha Bratec, Marco A. Celdran Bernabeu, Dejan Krizaj, Josep Ivars-Baidal, Ana B. C. Diaz, Peter Kopic, Tadej Rogelja

University of South Florida (USF) M3 Publishing

OVERVIEW

The technology and the rise of Web 2.0. enabled the meteoric rise of peer-to-peer (P2P) platforms facilitating transactions and consequential establishment of the sharing economy concept. This accelerated technological change has led to new dynamics in cities and tourist destinations such as over-tourism with the so-called arise of the sharing economy significantly fueling it. The main purpose of our chapter is to systematically review this dual aspect of technological impacts on tourism. On the one hand, we review the technological aspects that underpin the development of the sharing economy and consequential over-tourism in destinations. On the other hand, we …

Technology For Spas, Salons, And Wellness Centers, Su Gibson

University of South Florida (USF) M3 Publishing

OVERVIEW

Spas, salons and wellness centers have been slow to embrace new technologies, but guest expectations of personalization, access to information, and ease of transactions have recently spurred the creation and adoption of many technology tools within this specialized field. This chapter explores technology commonly used in this segment for managing operations, marketing, enhancing the guest experience and evaluating performance. The chapter begins with an introduction to the nature of spa, salon and wellness center operations and explains how technology is used, in general, to facilitate this high-touch arena of hospitality. Additional topics include technology for managing operations such as …

Readings In Management, Isaam Ghazzawi, Muharrem Tuna, Aysegul Acar

University of South Florida (USF) M3 Publishing

PREFACE

One reality any academic book on management faces is that events in the real world are constantly changing, and rapidly at that. What is different about this book is its commitment to capture the fundamentals of management. In publishing Readings in Management, the editors recognize the enormous role played by the internet, academic and non-academic journals, and other academic publications in providing up-to-date educational information regarding a broad spectrum of management. What is special about this book is the fact that it ensures the material presented is relevant to readers.

This book examines current topics in management and …

Antalya’S Tourist Security: A Gap Analysis Of Expectations Vs Perceptions, Abraham Terrah, Vivienne Wildes, Trishna Gajjar Mistry

Journal of Global Business Insights

The tourism industry strongly contributes to the gross domestic product of many countries. An important aspect of the tourism industry is the security of tourists and its connection to the overall tourism security of a country or tourist location. It is essential to identify vulnerable areas and require security improvements within the tourism industry. This study aims to identify security gaps in the Mediterranean city of Antalya from a tourist perspective. Tourists have been classified in this study as leisure tourists, business tourists, and special event tourists. The research identified expectations and perceptions gaps in the transportation sector, accommodation …

Consuming History In A Political Context: Motivations Of Turkish Visitors Of The Gallipoli Battlefields, Ulvi Cenap Topcu

Journal of Global Business Insights

Certain unconventional tourism activities such as visiting battlefields, old prisons, or crash sites encompass dark tourism and have become the focus of scholarly pursuit. The term was established in relation to the Gallipoli Battlefields; which has been examined mostly in the context of its importance to Australian and New Zealander national identities. As represented by numerous memorials and well-established historical narration, the Battle in Gallipoli is credited as one of the most important representations of Turkish nationality. This research aims to investigate the motivations of Turkish visitors to Gallipoli in terms of consumption experiences and to clarify empirically motivations of …

The Relations Between Sector Features, Pricing Behavior, And The Concept Of Social Responsibility: An Example Of The Accommodation Sector, Cigdem Ozkan

Journal of Global Business Insights

The aim of this study is to examine the relations between the cost structure of sector features and pricing behaviors through the example of the accommodation sector in terms of social responsibility. This has benefited from both the analytical geometry and the income and cost data of a real accommodation enterprise. The findings point out this situation: In the accommodation sector, the fixed costs are high, and the variable costs are low. Thus, the effects of the cost in determining the optimal price, in view of the short term, are at a very low level. There is such a very …

Advances In Global Business And Economics: Volume 2, Cihan Cobanoglu, Muhittin Cavusoglu, Abdulkadir Corbaci

University of South Florida (USF) - M3 Publishing

This is the second volume of the Advances in Global Business and Economics Book Series. This volume has the following parts:

• Part 1: Accounting
• Part 2: Consumer Behavior
• Part 3: Corporate Finance & Governance
• Part 4: Economics
• Part 5: Education & Training
• Part 6: Environmental Issues/Sustainability & Green Tourism
• Part 7: Finance & Banking
• Part 8: Food and Beverage Management
• Part 9: Hospitality & Tourism/Smart Tourism
• Part 10: Human Resource Management
• Part 11: Innovation & Entrepreneurship
• Part 12: International Trade
• Part 13: Leisure Management
• Part 14: Management
• Part 15: Social Science Studies
• Part 16: Technology/E-Business/Social Media

ISBN: 978-1-7321275-5-5

Tourism Taxes In Italy: A Sustainable Perspective, Lucia Rotaris, Marta Carrozzo

Journal of Global Business Insights

In Italy, a tourism tax was introduced in 2011, since then it has been adopted in most of the Italian provincial capitals and tourist cities. This tax can mitigate the negative externalities caused by tourists; however, it should be carefully planned both in terms of the amount of money to be levied and in terms of the uses to be financed with the tax revenues, it could, otherwise, negatively impact the tourism sector, decreasing—rather than increasing— the social welfare. The aim of this paper is to assess the acceptability of such a tax and to examine how the tax should …

The Effect Of Website Quality On Repurchase Intention With The Mediation Of Perceived Value: The Case Study Of Online Travel Agencies In Vietnam, Huyen Pham, Thu Nguyen

Journal of Global Business Insights

The sharing economy is getting broader with its non-ownership assets, better use of resources, lower prices, and more customized products (Belk, 2014). In tourism industry, the development of the sharing economy involved the emergence of online travel agencies (OTAs) who are intermediates between services providers and consumers, provide accommodations, transport services, food and beverages services, tour guide services, etc. (Skalska, 2017). Recently, Vietnam has experienced a rapid growth in the number of users booking tourism products and services through OTAs. Playing such an important role in the tourism market, it is essential for OTAs to retain customers which later bring …