Tourism and Travel Commons^™

Developing A Marketing Plan For Hertz China, Isabel Tan Ai Wei

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this professional-paper is to develop a marketing plan for Hertz China. Hertz China is a car rental company which focused on business to business and business to customer market and only short-term rentals, of less than one year's duration. This marketing plan will thus exclude long-term or leasing arrangements and considers only cars, and excludes commercial vehicles such as vans and trucks. The marketing plan will focus on analyzing the potential consumers, product mix, price, and local competitors for such a business.

Why China? A Study Of Why Foreign Hotel Companies Are Rushing To Develop New Luxury Hotels In China, Sean Hardingham

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this professional paper is to identify why China is currently the number one recipient of foreign investment from foreign multinational luxury hotel companies.

Statement of Objective: An exploratory study will be conducted in support of the purpose. With such a lack of available information relating specifically to luxury hotel development in China; published data on the current economic, cultural, and tourism environment in China will be used to support conclusions made in regard to luxury hotel development by multinational hotel companies.

Justification: Deng Xiaoping’s introduction of the Open Door Policy in 1978 opened the door to …

Training Program For New Chinese Casino Players, Yanlei Xu

UNLV Theses, Dissertations, Professional Papers, and Capstones

Las Vegas offers unique experience to visitors through nonstop entertainment. New data collected primarily from office of travel and tourism industries (OTTI), international tourism administration under U.S.Department of Commerce (OTTI, 2011) suggested the international visitors now contributes more to Las Vegas’s bottom than ever before. Based on a report from Las Vegas Convention and Visitor Authority (LVCVA, 2011), visitation from China increased by 38% in 2010, and OTTI data projected Chinese visitors to the US would increase by 219 % by 2015. With the new loosen policy on foreign tourist Visas, more foreign tourists would boost the whole tourism industry …

Examining Revenue Management Practices In Las Vegas Casino Resorts, Arun Tanpanuwat

UNLV Theses, Dissertations, Professional Papers, and Capstones

The overall goal of this study was to examine Revenue Management (RM) practices in Las Vegas casino resorts. A great deal of research has been done on RM in the hospitality industry. The academic research has examined RM in hospitality in general, but not specifically in casino resorts, which gain their revenue from both rooms and resort amenities. Moreover, the academic literature often show high-level mathematic-based solutions or statistical applications, but not necessarily pragmatic techniques for practitioners. This qualitative study investigates the extent to which the essential fundamentals of any RM system are implemented successfully by casino RM professionals and …

What Is Mission Critical In The Hotel Guest Room: Examining In-Room Guest Empowerment Technologies, Pelin Nasoz

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study examined 18 in-room technologies and identified the ones perceived to be mission critical for the hotel guests. It also determined the differences in guest empowerment technology preferences and expectations across generations, purpose of travel, and travel frequency. Moreover, it investigated whether the quality of in-room technologies impacts guests' decision in choosing a hotel.

The data were collected through an online survey. A total of 508 people responded to the survey. An importance and performance analysis was utilized to identify the mission critical in-room technologies for the hotels. The analysis indicated that in-room movie on demand services, in-room wireless …

Vegas Keys Vip Business Plan, Michael Ferreira

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose:

The purpose of this paper is to create a business plan for Vegas Keys. The business plan will focus on ways in which the company can generate revenue/profit while establishing it for years to come. Through research the paper will determine who are the main competitors, how much investing is needed to fully establish the company in Las Vegas and how much revenue would the company have to generate to be considered in the top five of companies in Las Vegas. The problems the paper will solve is how to solve the disconnect between groups and nightlife companies, …

The Viability And Necessity Of Desertxpress And The Future Of Las Vegas, Charles Alexander Wellington

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose

The purpose of this professional paper is to determine the effects of the DesertXpress, an interstate high-speed rail which will connect Las Vegas, NV and Southern California and will provide critical information as to the viability and economic strength that the high-speed rail will bring to the region.

Understanding The Decline Of Sales Of Destination Club Products, Heidi Goetz

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose:

The purpose of this paper is to identify and confirm factors leading to the decline of sales of Ritz-Carlton Destination Club products.

A Sense Of Place: Examining Music-Based Tourism And Its Implications In Destination Venue Placement, Richard Bret Campbell

UNLV Theses, Dissertations, Professional Papers, and Capstones

Music, and the ability to make it, understand it and interpret it, is one of the characteristics that make us uniquely human. However, when it comes to seeing the performance of live music, there are other variables that come into play when determining where to see a concert. The potential connection between people, music, and a “sense of place” are explored in this examination of music-based tourism. Based on information from journals and related news media, and using parallels to the sports tourism industry, the paper found a distinct connection between humans and music in the context of human development, …

The Jasmine Revolution And The Tourism Industry In Tunisia, Mohamed Becheur

UNLV Theses, Dissertations, Professional Papers, and Capstones

Introduction:

The tourism industry is one of the most important industries in the world since it employs “more than 250 million people worldwide” (Coshall, 2003, p. 4). This industry, which includes transport, lodging, and catering, is expected to generate $12,119 billion of revenues and 279,346,000 jobs in 2016 (Asia-Pacific Economic Cooperation, 2006). The tourism industry worldwide is also expected to indirectly and directly contribute 10.9% to Gross Domestic Product (Asia-Pacific Economic Cooperation, 2006). However, the tourism industry is an extremely sensitive and vulnerable activity which can be impacted significantly by important events such as terrorism, political insecurity, and natural disasters …

Credit Fluctuations And Lodging Firms: An Investigation Of The Differing Capital Structures In The Us Lodging Industry, Dipendra Singh

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study empirically investigates the effect of credit availability and firm size on the leverage of lodging industry in United States using a 3 X 2 factorial Multivariate Analysis of Variance (MANOVA). Three time points of differing credit availability (Low, High, and Average) were identified using Case-Shiller home price index. Leverage, Net Leverage, and Short-to-Long-Term debt ratios of large and small US lodging firms were analyzed at these differing credit availability time points to assess any significant differences. Specifically, this study attempts to find whether there is an interaction effect of credit availability and firm size on the leverage of …

Walking Box Ranch Planning And Design Quarterly Progress Report: Period Ending July 10, 2010, Margaret N. Rees

Walking Box Ranch

• UNLV participated in several meetings with BLM regarding updating the current Task Order, obtaining a two-year no-cost extension for the two Assistance Agreements, and to develop the future WBR operating agreement between BLM and UNLV
• UNLV met with Sara Moffatt, one of Senator Reid’s staff, to provide an update on project progress. UNLV also requested the Senator’s support in obtaining additional funding for the project for construction, and also for UNLV to bridge the transition from construction through the first two years of operation.
• UNLV held several internal meetings to advance planning for a July VA meeting with BLM to …

Cultural Acceptance And Its Effect On Tourism, I-Hsuan Shih

UNLV Theses, Dissertations, Professional Papers, and Capstones

This professional paper examines the relationship between cultural acceptance in conjunction with social perception and cultural tourism promotion strategies. It provides a matrix to evaluate the likely success of promoting a specific cultural aspect of a destination and suggestions for ways of dealing with a lack of cultural acceptance or negative perceptions. It underscores the need for tourism strategic planners to take into account the cultural acceptance of a proposed project by the host community before proceeding.

Financial Performance And Capacity Analysis For The Mice Industry In Las Vegas And The United States, Li-Ting Yang

UNLV Theses, Dissertations, Professional Papers, and Capstones

The meetings, incentive travel, conventions, and exhibitions (MICE) industry is comparatively young and diverse. As a result, there has been limited research conducted in this field, especially from the financial performance and capacity management perspective. The purpose of this study is to fill the gap by analyzing the MICE capacity optimization issue in Las Vegas, a leading MICE destination, and in the U.S., a leading MICE country in the world. The findings and results of this study should help industry practitioners better understand the current status of the U.S. MICE industry in terms of assets efficiency, operational costs, and profitability. …

Walking Box Ranch Planning And Design Quarterly Progress Report: Period Ending April 10, 2011, Margaret N. Rees

Walking Box Ranch

• UNLV participated in the two-day 65% Design Development project meeting and assisted in planning and design of the future WBR museum and field/research station.
• UNLV held several internal meetings to advance planning for IT and security at the ranch.
• UNLV (Cline) and BLM (McAboy) have begun a series of meetings regarding updating the current Task Order, requesting a two-year no-cost extension for the two Assistance Agreements, and to develop a concept plan for the future WBR operating agreement between BLM and UNLV.
• Weather station progress included adding a Pyrheliometer that measures solar radiation received to the station. Progress was made …

Cultural Tourism Products: A Case Study In The Xi’An City, Yining Zhang

UNLV Theses, Dissertations, Professional Papers, and Capstones

Nowadays, culture has been a major driver of tourism. Cultural tourism is another form of tourism by involving cultural elements. Some people traveled specifically to gain a deeper understanding of the culture or heritage of a destination. In order to satisfy tourists’ cultural needs and wants, cultural tourism products typically attracts consumers by the cultural attributes. A cultural attest is not a cultural tourism product unless it transforms itself into products that could be consumed by tourists. The market value of cultural tourism can be realized by cultural tourism products. This paper is to explore the development and evaluation of …

Identifying Green Meetings In The Hospitality Industry, Shin Yi (Felicity) Chiou

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose:

The purpose of this paper is to identify what constitutes green meetings in the hospitality industries with special attentions on the applications of modern technologies and marketing strategies. This professional paper will search and collect the related literature reviews and existent practices with green ideology in hospitality to clarify the myth and difficulties of being green and help the readers or potential advocates better understand green meetings and adopt them.

Exploring The Feasibility Of Converting The Mardi Gras Hotel And Casino Into A Casino Boutique Hotel, Patrick Brennan

UNLV Theses, Dissertations, Professional Papers, and Capstones

Introduction:

The topic of my Professional Paper will be the feasibility study of renovating the Mardi Gras Hotel and Casino in Las Vegas, Nevada. Currently the Mardi Gras is operating as a Best Western and is looking to expand into the boutique hotel market. With the maturation of the Las Vegas hotel market, it is vital to think forward in new methods of design and marketing to attract the next generation of convention attendees and visiting tourist.

Purpose:

The purpose of this study is to determine the feasibility of converting the Mardi Gras hotel and casino into a destination casino …

Identify Key Business Strategies To Target The Mass Market In Macau, Chia-Li Chen

UNLV Theses, Dissertations, Professional Papers, and Capstones

Statement of Purpose:

The purpose of this paper is to examine Macau’s present gaming environment and identify factors that will contribute to the success of a mass gaming market in Macau. The study intends to provide economic justification and tourism policy considerations which support the growth of Macau’s mass gaming market by taking advantage of the booming Chinese economy and the fast growing popularity of gaming in China. In addition, this study will examine literature supporting Macau’s transformation from a simpler gamblers’ destination into a Las Vegas style international gaming, entertainment, and tourism destination, as well as arguments for sustaining …

An Analysis Of How Self-Efficacy Relates To The Driver’S Of The Active Sport Tourist, Debey Grimes

UNLV Theses, Dissertations, Professional Papers, and Capstones

The active sport tourist is a subset within the tourism industry that can be further analyzed to understand this type of traveler. The driver’s of such a tourist include Risk Theory, Individual’s view, Geographical Approach, Role Theory, Consumer Behavior and Group Based Nostalgia. These drivers are compared and analyzed to self-efficacy and how a sport decision or destination relates to self-efficacy. The sources of self-efficacy are defined and an analysis of the active sport tourist’s relationship through the cognitive, motivational, affective and selection processes are explored.

A Content Analysis Of Indonesian Hotel Website, Irene Hidayat

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose:

The purpose of this professional paper is to develop an effective content model for the Hotel Tentrem website. The content model will be obtained and modified from literature review. This study will also utilize content analysis to analyze five-star hotel websites in Indonesia to identify the common problems associated with the hotel websites, justify specific measures to build a successful website and provide suggestions on the potential areas of improvement.

The Gaming Industry Developing Concept In Taiwan-From The U.S. Experience, Jean Ling Lee

UNLV Theses, Dissertations, Professional Papers, and Capstones

With the recent success experience of gaming-related investments made in Macau and Singapore, it also can be a good inspiration of developing the gaming industry in Taiwan. As the passing of the new legislation from the Taiwanese government, Taiwan could be the next potential country to join the Asian casino gaming market. The purpose of this study is to determine the appropriate direction of developing the casino gaming industry in Taiwan, according to the successful experience from U.S. The findings indicated that the six factors of developing gaming business in Taiwan are geography environment, accessibility, human resource, tourism resource, tourist …

Explore The Phenomenon Of Buddhist Temple Stay In South Korea For Tourists, Wei Wang

UNLV Theses, Dissertations, Professional Papers, and Capstones

Temple Stay program is a newly developed but comparatively mature tourism product in Korea, which is to accommodate and cater tourists in Buddhist temples and have them experience over 1700 years Korean traditions of Buddhism and culture. As a product of compromise between Korean Ministry of Culture and Tourism and the most influential Buddhist organization Jogye Order, Temple Stay program was first launched in 2002 during FIFA World Cup to receive excessive international tourists. Through almost ten-year systematical development, Temple Stay program turns out to be a distinctive phenomenon which successfully establishes a unique identity of Korean culture and tourism, …

An Analysis Of Crime Statistics To Tourist Areas And Non-Tourist Areas In New Orleans, Kim H. Williams

Caesars Hospitality Research Summit

The economic impact of travel and tourism to New Orleans, Louisiana is immense. In New Orleans, tourism is one of the leading industries which accounts for the city’s economic recovery in Post-Katrina New Orleans. Tourism was one of the major industries to the New Orleans economy and accounted for 35% or $210 million of the City of New Orleans’ annual operating budget (New Orleans Tourism Marketing Corporation, 2008). Yet, tourism leaders and officials are plagued with the negative perception of crime as New Orleans tops U.S. cities as the murder capital of the United States (McCarthy, 2007). The negative perception …

Walking Box Ranch Planning And Design Quarterly Progress Report: Period Ending April 10, 2010, Margaret N. Rees

Walking Box Ranch

• UNLV and Dornbusch and Associates have signed a contract for Dornbusch to conduct a “Visitor Services Feasibility, Compatibility, Market Study, and Business Plan” at the ranch, including all future museum and research center activities. This effort is kicking off in April 2010.
• UNLV is in the process of purchasing and installing a weather station at the ranch, and will conduct preliminary research using this equipment. Funding for a dual axis solar tracker was obtained from the UNLV sustainability initiative.
• Bill Wood, UNLV Real Estate Management, is continuing to work with Rex Bell to create an inventory of items that Rex …

The Opportunities And Risks For The U.S. Educators Of Exhibition Majors Entering The China Education Market, Wei Jia

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper provides a general introduction for American exhibition educators who are interested in launching joint programs with or exporting certifications into China. The study describes the status of exhibition and tourism education in China, and then presents an analysis of the exhibition certification programs of both China and the United States. Based on a comparison of the two systems, recommendations are made regarding . American educators could use this study as a reference for introducing their certification or higher education programs into China.

The Effects Of Annual Pass Holders On The Disneyland Resort Infrastructure, Sean B. Keliiholokai

UNLV Theses, Dissertations, Professional Papers, and Capstones

Since the inception of Disneyland, the growing number of loyal guests, expansion of the theme parks and new entertainment elements has drawn and increased park attendance. With that being said, expansions are continuously taking place and thus the price per ticket increases. As the ticket prices continue to increase, numerous amount of guests look at other options such as annual passes as a means of getting the most for their money. As funds for families become more of a concern, the need for local supplemental activities is a key driver. The ever expanding base of Annual Passholders (AP), who is …

Will Retail Travel Agencies In Singapore Survive: Comparison Between Retail Travel Agencies And Online Reservation Services, Yan Xin Low

UNLV Theses, Dissertations, Professional Papers, and Capstones

Over the last two decades, the tourism industry has grown rapidly. But its evolution has been influenced by various factors such as culture and environmental changes including economic status and competition. Some of these factors, culture for instance, act as constants, providing some form of predictability to the evolution of the tourism industry within a specific society. While other factors, such as economic status and competition, act as variables that drive the industry to reach its potential. Hofstede defined “culture” as a collective programming of the human mind that distinguishes the members of one group or category of people from …

Walking Box Ranch Planning And Design Quarterly Progress Report: Period Ending October 10, 2009, Margaret N. Rees

Walking Box Ranch

• UNLV has finalized a scope of work with Dornbusch and Associates to conduct a “Visitor Services Feasibility, Compatibility, Market Study, and Business Plan” and is now working with purchasing to sole source this contract.
• UNLV is continuing to work with BLM and Viceroy Mining to obtain rhyolite from the Viceroy Castle Mountain deposit to use for building stone in the new construction.
• UNLV submitted an EPSCoR proposal requesting ~$2.67M over three years to conduct sustainable energy research at WBR, which would include design and installation of green energy technologies.
• UNLV is working with Condit to finalize the WBR brand.
• UNLV …

Applying The Service Profit Chain To The Gaming Industry, Emphasizing On Table Games Dealers, In Las Vegas, David Lee

UNLV Theses, Dissertations, Professional Papers, and Capstones

Gaming has been a significant part of the tourism industry in Las Vegas. Most gamblers come to Las Vegas hoping to win big, but are often disappointed. So what keeps people coming back time and again to contribute to Las Vegas’ economy? The casinos and the gaming industry believe that the unique and individual service guests experience at their establishment is the primary reason why guests return. For example, at Harrah's employees are upbeat and positive in an effort to keep customers returning; at the Venetian the core value instilled in each and every employee is to provide un-matched guest …