Tourism and Travel Commons^™

Economic Feasibility Study For Circus World, Economics Research Associates

Harrison "Buzz" Price Papers

Ringling Bros. Barnum & Bailey was considering the development of a new winter headquarters near Orlando, Florida for its travelling units. The company was also considering a major circus themed attraction, tentatively called “Ringling Bros. Barnum & Bailey Circus World referred to hereafter as Circus World that would feature circus shows and many other interesting and interesting facets of the Circus World both modern and historic that could not be presented by the travelling circus units. In 1972, Ringling retained the Economics Research Associates (ERA) to study the economic feasibility of Circus World, develop planning guidelines for its implementation, and …

Revised Economic Projections For Sea World -- Florida, Economics Research Associates

Harrison "Buzz" Price Papers

In 1972, Sea World was proceeding with plans to develop a water-oriented theme park on property located within five miles of Disney World on Interstate 4 in Orange County, Florida. It was Sea World’s intention to capitalize on the expected large influx of tourists brought to the area by Disney World. Sea World’s concept is to bring together the best elements of its San Diego and Ohio parks with a distinct identity and a level of quality similar to that of Disney World. The capital expenditure of the park was estimated at approximately $12 million. Economics Research Associates was retained …

Economic Feasibility Analysis Of Lion Country Safari Park In Texas, Economics Research Associates

Harrison "Buzz" Price Papers

In 1970, Lion Country Safari, owned by National Leisure, Inc. operated two animal parks one in Florida and one in California. Lion Country Safari was looking for a third location at which to expand its operations; the Dallas, Texas, area had been tentatively selected as the location, and negotiations for a parcel of property on which to locate an attraction were under way. However, prior to making a final decision regarding this area, Economics Research Associates was retained to conduct an analysis and feasibility evaluation of the proposed Dallas attraction. The report has the following sections: 1) introduction, 2) summary …

General Aviation Trends In The European Market Memorandum Report, Economics Research Associates, John H. E. Rombouts, William S. Lund, Harrison A. Price

Harrison "Buzz" Price Papers

In 1969, as western Europe was becoming a common market, significant economic growth was projected. His Highness, The Aga Kahn requested that Economics Research Associates (ERA) perform a memorandum report and forecast the trends for private aviation potentials in Europe over the decade of the 1970s. The resulting report by ERA reviews the history of European aviation, current and future economic trends in the common European market area as these pertain to the growth of private aviation, advantages and disadvantages involved in noncommercial flying, and future trends in private aviation. Data was gathered from such sources as aviation publications, interviews …

Development Potentials Of Costa Smeralda, Economics Research Associates

Harrison "Buzz" Price Papers

An international consortium, presided over by His Highness The Aga Khan, was engaged in developing the Costa Smeralda area of Sardinia as a major destination resort and residential area. The consortium owned in excess of 25,000 acres on the northeastern coast of Sardinia. A major resort area of the type envisioned would create substantial demand for commercial and residential development. To provide a sound basis for economic planning for the Costa Smeralda master plan, Economics Research Associates (ERA) were retained to project market potential for residential and commercial land uses and tourist demand for existing and proposed hotel accommodations. The …

Researching The Building Of A Great Attraction, Harrison A. Price

Harrison "Buzz" Price Papers

Speach by Harrison A. Price given to the 17th Annual PATA Conference, Taipei, Taiwan, February 8, 1968

Walt Disney World: Background And Philosophy, Marty Sklar

Harrison "Buzz" Price Papers

This assemblage has been prepared as a background and starting point for developing a "philosophy" for the Disneyland-style theme park in Walt Disney World. There is a great deal of other material, particularly articles about Disneyland, that might have been included. However, the intent here is to provide, as a foundation, Walt's thinking and philosophy as it was applied in Disneyland, and additionally Walt's thoughts about Walt Disney World as they apply to what we are now beginning."--WED Enterprises, Inc., inter-office communication, September 21, 1967, written by Marty Skyler.

Economic Analysis Of Rail Transportation System For Mineral King, Economics Research Associates

Harrison "Buzz" Price Papers

The National Park Service of the U.S. Department of the Interior requested Walt Disney Productions to submit data on the relative feasibility of two transportation systems to Mineral King, California. The alternatives were a modern all-weather highway, as proposed by the State Division of Highways, or a railroad. The original economic evaluation of Mineral King’s development potentials prepared by Economics Research Associates (ERA) and submitted to the U.S. Forest Service in support of an application for a use permit assumed a new highway. Dependence on rail transportation in lieu of an adequate highway has serious implications for both attendance and …

Economic Appraisal Of The Proposed Universal City Development Plan, Economics Research Associates

Harrison "Buzz" Price Papers

Universal City, owned by MCA Inc., encompassed some 410 acres adjacent to the Hollywood Freeway, gateway to suburban San Fernando Valley. In 1967, television and motion picture operations occupied approximately 200 acres of the total. MCA management believed that in future years approximately 140 acres would be adequate for studio operations. Economics Research Associates was retained to determine an appropriate land use program for the remaining 270 acres. Earlier studies completed since 1963 indicated the optimum development program was a mixture of urban land uses, including 1, 250,000 square feet of commercial office space, 3,000 high rise and garden apartment …

Economic Impact Of Disney World On Florida, Economics Research Associates

Harrison "Buzz" Price Papers

Disneyworld, near Orlando, Florida is to be a unique and ambitious new type of development. It will consist not only of an imaginative theme park built with the experience and knowledge gained in developing Disneyland, but will also contain a model community representing the optimum living patterns of the future. This model community, called EPCOT -- Experimental Prototype Community of Tomorrow -- will feature a town center with a full complement of commercial facilities, office space, and a cultural-recreation complex. The town center will be surrounded by residential areas and necessary community services, as well as an industrial park designed …

Feasibility Of Proposed Universal City Specialty Center, Economics Research Associates

Harrison "Buzz" Price Papers

1966—over the past several years Economics Research Associates has made several studies for developing a 410-acre incorporated city in Los Angeles -- Universal City. The city, owned by MCA, Inc., includes production facilities of Universal Studios and its subsidiaries, but a large portion of the land is vacant. Since acquiring the property, MCA has devised a master plan for developing the unimproved areas. The plan includes 1,500 hotel rooms, apartments, and a retail complex. Two features of the plan already in operation are the Universal Studio Tour and a tour center recreation complex. A 500-room hotel is near the ground-breaking …

An Economic Master Plan For Project Future, Economics Research Associates

Harrison "Buzz" Price Papers

1965—Walt Disney Productions has had development of a theme park in Florida under consideration for several years. Recognizing Disneyland's impact on the Anaheim economy, Project Future was envisioned as taking full advantage of the vast potential of a Disney theme park as an economic catalyst to build a complete community. Considerable research previously was completed on a possible Florida project to help in selecting a suitable site and to estimate the impact and economic rewards of such a development if carried to completion. The purpose of this report is to formulate an economic master plan for Project Future, incorporating the …

Economic Potential For Resort Development At Mineral King, Economics Research Associates

Harrison "Buzz" Price Papers

1965—The U.S. Forest Service has requested private investors submit development plans and supporting data in competitive bidding for developing Mineral King as a year-round recreation area. Walt Disney Productions, expressing a continuing interest through Mr. Disney in the potential of Mineral King, asked Economics Research Associates to determine demand for various types of recreational uses at Mineral King and to present economic criteria for physical planning of the proposed development. This report sets forth the results of the research. In addition, the study suggests an appropriate methodology for establishing lease payments to the Forest Service for use of government land. …

Economic Impact Of The Disneyland Recreation Complex On The City Of Anaheim, Economics Research Associates

Harrison "Buzz" Price Papers

In May of 1964, Economics Research Associates (ERA) was requested by the management of Disneyland to prepare a measurement of the basic economic impact and contribution of the Park and its neighboring recreation and service facilities on the community of Anaheim. The purpose of the inquiry, as defined in discussions with the Park management, City Officials, and the Anaheim Area Visitor and Convention Bureau was to determine what role Anaheim commercial recreation plays in the economy of its home city and whether such activity is the highest and best use of the commercial recreatioCR) property in which it is located.

Preliminary Investigation Of Available Acreage For Project Winter, Economics Research Associates

Harrison "Buzz" Price Papers

The management of Walt Disney Productions has expressed interest in determining the availability and price of large acreages in the central Florida area. More specifically, the client has shown an interest in the area between and around Orlando and Ocala. Before proceeding with any internal planning studies, it has been deemed advisable to conduct a detailed field investigation of available ranch land in the general area mentioned above. To accomplish this, Economics Research Associates (ERA) was requested to conduct such a field survey. The primary objectives of this survey were: (1) to evaluate in greater detail the location advantages offered …

Attractions In The United States With Annual Attendance Of One Million Or More Persons, Economics Research Associates

Harrison "Buzz" Price Papers

This memorandum report outlines attractions in the United States which achieve a visitation of one million persons per year or more. The report breaks down the major attractions into three separate groups. The first of these, and the group with probable greatest interest to the Disney Organization, consists of outdoor commercial attractions and national parks and monuments. The second group consists of zoos and museums, and the third group consists of fairs and expositions. The memorandum report was prepared by William H. Stevenson, under the administrative direction of Harrison A. Price, and relies heavily upon data maintained in the files …

Wed/Wdp Royalty Payments, Economics Research Associates

Harrison "Buzz" Price Papers

A typed and handwritten letter including edits from Harrison A. Price (HAP) to Bill (William Cottrell, President, WED Enterprises, Inc.), which begins as follows “After a careful analysis we have come up with an approach to the WED / WDP royalty problem that appears to have merit. The essence of it is that WED would receive a profit on its design work through royalties on attractions designed, and that the royalties would be collected on that portion of attendance that is over break-even levels.” A detailed system of calculating royalty payments is included as are hypothetical examples. A supplemental handwritten …

Hall Mark Project, Kansas City, Missouri, Economics Research Associates

Harrison "Buzz" Price Papers

At the request of Richard F. Irvine of WED Enterprises, Economics Research Associates (ERA) reviewed the development program of Mr. Joyce Hall in Kansas City, Missouri. The purpose of the review was to evaluate the feasibility of combining the talents and resources of WED Enterprises with those of Mr. Hall and Hallmark Cards, Inc., in designing and building an outstanding attraction which would be a part of a larger urban development program. Larry Smith and Company, a research and consulting firm specializing in shopping center development, and Victor Gruen Associates, an architectural firm, had worked with Mr. Hall on this …

Audio-Animatronics Planning And Information Manual, Economics Research Associates

Harrison "Buzz" Price Papers

A typed and handwritten report including edits created by Harrison A. Price of Economics Research Associates (ERA) for William Cottrell, President, WED Enterprises, Inc. The report is a study on planning the launching of Audio-Animatronics as a self-sufficient divisional venture within WED Enterprises. ERA, working in collaboration with WED legal, financial, design, and model shop staff, developed a specific plan of action that contains the following elements: 1) a review and evaluation of the status of product development, 2) a review and evaluation of patent and royalty position and the rights of ownership, 3) development of the plan for manufacturing …

Memorandum Report: Projected Operations Of The Enchanted Tiki Room And Related Restaurant Operations At Disneyland, Economics Research Associates

Harrison "Buzz" Price Papers

This report is a feasibility study of the proposed Enchanted Tiki Room at Disneyland. In connection with the establishment of the Enchanted Tiki Room in a group of three Stouffer's restaurants at Disneyland, WED Enterprises requested Economics Research Associates (ERA) to review the parameters of operations and to review briefly the values which may reasonably be expected to accrue to the three interested parties, WED Enterprises, Disneyland, and Stouffer's. The report includes projected dinner schedule, projected daily revenue generating capacity of the Tiki Room, projected annual gross revenue, number of patrons by ticket class, party volume, show and food revenue, …

Suggested Attractions For The 1964-1965 New York World's Fair, Economics Research Associates

Harrison "Buzz" Price Papers

The Honorable Robert Moses, President of the New York World’s Fair 1964-1965 Corporation, visited Disneyland as a personal guest of Walt Disney. During his visit Mr. Moses expressed an interest in seeing greater Disney participation in the 1964-1965 New York World’s Fair. In particular, interest was expressed in the possibility of generating sponsorship for the Monorail, Rocket to the Moon, and Circarama attractions presently at Disneyland and the proposed show called “One Nation Under God.” The purpose of this report is to provide Mr. Moses and the staff of the New York World’s Fair with descriptive material which will assist …

Planning Factors And A Financial Analysis For The Proposed Revue Studio Tour, Economics Research Associates

Harrison "Buzz" Price Papers

Over the years the Revue Studio properties, often referred to as Universal City, developed into the most extensive and elaborate movie set complex in Southern California. These sets consist of city, village, and country scenes depicting the cultures of many nations during various periods in history. These thematic settings combine to form a fascinating chronology and history of the movie business. Southern California residents and tourists have always manifested an interest in visiting the studios in this area without much opportunity to do so because of restrictions and prohibitions on visitor traffic. The Tanner Bus Company conducted a daily bus …

New York World's Fair 1964-1965, Space Allocation Plan, Economics Research Associates

Harrison "Buzz" Price Papers

A space allocation plan, or map, of the New York World's Fair 1964-1965 grounds. The map includes a legend. It is dated June 1, 1961. Scale 1" = 200'

Disneyland And Periphery Property, Wed Enterprises

Harrison "Buzz" Price Papers

A development concept plan or map of Disneyland and peripheral real estate.

Disneyland Property Sketch, Wed Enterprises

Harrison "Buzz" Price Papers

Sketch of Disneyland.

A Study Of Land Use Alternatives For Disneyland Periphery Property, Economics Research Associates

Harrison "Buzz" Price Papers

The objective of this research study is to evaluate land use alternatives for Disney-controlled property in the Disneyland area. The three specific objectives of the research include: 1) An analysis of the general characteristics and future land use plans which affect possible land uses in Disneyland; 2) An analysis of present development in the Disneyland area; 3) A detailed analysis of those land uses which, after preliminary review, appear to be most favorable for Disney controlled property. This research study is limited to consideration of alternative uses of Disney-controlled property and considers other properties in the area only as they …

Palm Beach County Land Use: Oral Preliminary Presentation, Economics Research Associates

Harrison "Buzz" Price Papers

Preliminary allocation of land study for the City of Tomorrow project in Palm Beach County. The report has the following sections: 1) statistics related to the the City of Tomorrow, 2) land use by major function, 3) land use by detailed function, 4) land use by major geographical area, 5) land use by major geographical area - detailed, and 6) planning factors. Land allocations shown in this study are based on several kinds of factors including those developed from published economic statistics, data in the files of Economics Research Associates, literature in the area of city planning, and opinions of …

The Economic Setting Of The City Of Tomorrow, Economics Research Associates

Harrison "Buzz" Price Papers

WED Enterprises, Inc., the National Broadcasting Company, Radio Corporation of America, and Mr. John D. McArthur have been jointly exploring and evaluating participation in a major community development and recreation enterprise known at this time as the City of Tomorrow. The project is concerned with the development of a new city on 5,000 to 6,000 acres of land owned or optioned by Mr. McArthur to the north and west of Palm Beach, Florida. Advanced concepts of architectural design and technological improvement are to be incorporated in all phases of the town development. The project is also concerned with the creation …

Survey Of Time Required To See Disneyland Attractions, Van Arsdale France

Harrison "Buzz" Price Papers

An inter-office communication of Disneyland, Inc. dated January 9, 1958 sent from Jack Sayers to "ALL CONCERNED" and carbon copied to Walt Disney, Card Walker, Donn Tatum, Bill Cottrell, Ed Ettinger, and Doc Lemmon. This special survey was conducted to determine the approximate time required for the average Disneyland guest to see and enjoy all existing Disneyland attractions. Disneyland, Inc. was considering varied possibilities for periphery property development and felt the existing attractions within the Disneyland berm should be considered first.

To carry out the survey Evelyn Heupel was asked to attempt to go through the Park as a guest. …

Tiki Room, Disneyland, Inc

Harrison "Buzz" Price Papers

The report provides alternative ownership structures and profit sharing scenarios for the Tiki Room at Disneyland between Disneyland Inc., WED Enterprises, and Stouffer’s. The report includes detailed operating, financial, and visitor information for Disneyland.