Tourism and Travel Commons^™

Reflective Practice Series: Selected Instructional Models Using Synchronous Video Conferencing Software, Martin W. Sivula

MBA Faculty Conference Papers & Journal Articles

With the vast array of resources available to instructors, one would think that instruction and teaching would yield success for all learners. Now, well into the 21^st century has much changed in the classroom? Certainly, movable desks and chairs, advanced audio and visual equipment, and a plethora of all types of technologies which might be able to enhance training and education. Over the last several decades research on individualized instruction, cognitive science, educational psychology, and multimedia instruction (to name a few) have permeated the literature on instruction. With all the research and the vast array of studies on improving …

"We Just Treat Everyone The Same": Lgbtq Aquatic Management Strategies, Barriers And Implementation, Austin R. Anderson, Eric Knee, William D. Ramos, Tiffany Monique Quash

International Journal of Aquatic Research and Education

This study examined the management of aquatic venues in a number of areas (facilities, programming, human resource management, marketing, policies) as it pertains to LGBTQ participants and participation. The study utilized in-depth semi-structured interviews with 16 aquatic managers to examine steps that are currently being taken (or lack thereof) when it comes to creating environments that are perceived to be open, or closed, to LGBTQ participants. A grounded theory-based process of data collection and analysis resulted in emergent themes. These themes included: (a) gendered spaces, (b) non-aquatic initiatives, (c) staff knowledgeability, (d) departmental and organizational mission, (e) aquatic-specific programming and …

Reestablishing A Culture Of Water Competency At An Hbcu, Knolan C. Rawlins

International Journal of Aquatic Research and Education

African American children ages 5 – 19 years drown in swimming pools at rates of 5.5 times higher than those of whites (Gilchrist & Parker, 2014). Literature suggested culture is the culprit for this disparity. A fear of water dates to slavery (Pitts, 2007). After slavery was abolished, the memory of drowning remained part of the African American culture. In the twentieth century, the popularity of swimming grew with the increase in public pools. The era of the Jim Crow laws kept African Americans out of public pools (Pitts, 2007). Although the political landscape has shifted since the Jim Crow …

The Economic Impact Of Olympic Games: Effects Of Host Country Announcements On Stock Market Returns, Bryan Engelhardt, Victor Matheson, Alex Yen, Max Chisholm

Economics Department Working Papers

Roughly seven years before an Olympic Games, the International Olympic Committee (IOC) accepts bids from countries to host an Olympics. Subsequently, the IOC determines and announces to the world who has won (and lost) the right to host. Contrary to prior evidence, we find the announcements do not affect the bidding countries’ stock markets. We complement prior studies by including additional, more recent, years of announcements, by investigating whether there are effects prior to the announcement, and by testing for an effect both parametrically and non-parametrically.

Guidelines For Ecotourism Operations In The Great Plains, Larkin A. Powell, Kelly Powell, Katie Nieland

School of Natural Resources: Faculty Publications

The International Union for the Conservation of Nature defines ecotourism as: Environmentally responsible travel to natural areas, in order to enjoy and appreciate nature (and accompanying cultural features, both past and present) that promote conservation, have a low visitor impact and provide for beneficially active socioeconomic involvement of local peoples.

Ecotourism has the potential to support communities and conservation efforts from revenue streams to parks and reserves in the Great Plains, while also contributing to a culture shift towards a conservation ethic. Recent surges in ecotourism have contributed to growth in the tourism sectors in Great Plains states, because these …

Glossary Of Business Evidence, Paul C. Boyd

MBA Faculty Conference Papers & Journal Articles

No abstract provided.

17 Days: Cross-Country With Social Media, Zachary Alvarado

Senior Theses

"Austin Prescott and Zach Alvarado travel from South Carolina to California using social media to find and communicate with hosts throughout the country..."

https://www.youtube.com/watch?v=V8k6EQnW5D4

Costs of investment were weighed against capital contributions throughout our campaign. While the film serves to inspire, entertain, and inform, the paper dives deeper into the brand-building, cost-savings, and logistics of the trip. In the end, we more than doubled our initial investment and had an awesome time while doing it.

Brand Loyalty To Disney Theme Parks In Mainland China, Megan E. Pepi

Honors Thesis

Since 2005, Disney has attempted but failed to establish brand loyalty among Chinese consumers in the theme park market. Disney is going to retry achieving this goal through Shanghai Disney Resort, which is a theme park that opened on June 16, 2016. Facing its past failures, the challenges of appealing to unique Chinese cultural preferences, and having to cooperate with a restrictive government system, will Disney be able to implement its authentic brand identity and establish brand loyalty among Chinese consumers through its new theme park? To answer this question, a qualitative analysis of the entertainment offered at Shanghai Disney …

Economic Contributions Of Winter Sports In A Changing Climate, Hagenstad Consulting, Inc., Elizabeth Burakowski, Rebecca Hill

All Materials

In mountain towns across the United States that rely on winter tourism, snow is

currency. For snow lovers and the winter sports industry, predictions of a future with

warmer winters, reduced snowfall, and shorter snow seasons is inspiring them to

innovate, increase their own efforts to address emissions, and speak publicly on the

urgent need for action.

This report examines the economic contribution of winter snow sports tourism to

U.S. national and state-level economies. In a 2012 analysis, Protect Our Winters and

the Natural Resources Defense Council found that the winter sports tourism industry

generates $12.2 billion and 23 million …

Theme Park Routing: A Decision Support System For Walt Disney World Trips, Danica Dvorachek

The Kabod

With over 52 million visitors annually, the Walt Disney World theme park is one of the busiest places on earth (US City Traveler, 2015). While some of these visitors are regular attendees, most are creating new memories in unfamiliar territory. To assist these novice theme park visitors, a plethora of reference books, blogs, tour guides and other resources exist. These recommend which attractions to visit and their popularity. What these resources do not provide, however, is the optimal order that these attractions should be visited.

Millennials And The Experience-Driven Economy

Business Exchange

Millennials expect brands to create authentic, customer-centric experiences for them, no matter whether they are looking for a place to live, eat, visit or shop. This article looks at how businesses are mining data and creating marketing plans and experiences to appeal to this younger demographic.

Driving Rvpark/Campground Selection: A Grounded Theory Approach, Aj Templeton, Jill Fjelstul, Kimberly Severt, Yeon Ho Shin

Journal of Tourism Insights

The ability to “provide almost unrestricted land travel” (Prideaux & Carson, 2003, p. 307) has made drive tourism popular for tourists. A considerable sub-sector of the drive tourism industry is that of the multi-billion-dollar recreational vehicle industry (RV). Minimal academic research has been conducted on this important sub-sector of the drive tourism industry. This study builds upon previous research towards a further understanding of the RV consumer. A grounded theory approach was used to drive the direction of the research for this study. Given the scope of the data and studies that have been done regarding RV industry, this study …

Mega-Events And Tourism: The Case Of Brazil, Robert Baumann, Victor Matheson

Economics Department Working Papers

Mega-sporting events such as the FIFA World Cup are expensive affairs. Host countries often justify the spending required to stage these events by predicting that mega-events will draw large numbers of tourists. This paper analyzes monthly foreign tourist arrivals into Brazil between 2003 and 2015 and finds that the 2014 FIFA World Cup increased foreign tourism by roughly one million visitors. This number far exceeded expectations, but we show that roughly a quarter of this increase in foreign tourism was caused by the fortuitous advancement of Argentina’s national team, and potential hosts should not count on the event to consistently …

Corruption In The Bidding, Construction, And Organization Of Mega-Events: An Analysis Of The Olympics And World Cup, Victor Matheson, Daniel Schwab, Patrick Koval

Economics Department Working Papers

In the processes required to host a sports mega-event, corruption has been prevalent on numerous occasions, leading to unnecessary costs becoming the ultimate responsibility of a host government’s taxpayers. Little progress has been made in the prevention of such behavior. In this chapter, we examine the history of corruption in sports mega-events, namely the Olympics and World Cup, to identify parts of the bidding and preparation processes that are vulnerable to illicit behavior. We propose potential solutions to be implemented at various levels in order to prevent further corruption.

Beyond Moneyball: Changing Compensation In Mlb, Joshua Congdon-Hohman, Jonathan A. Lanning

Economics Department Working Papers

This study examines the changes in player compensation in Major League Baseball during the last three decades. Specifically, we examine the extent to which recently documented changes in players’ compensation structure based on certain types of productivity fits in with the longer term trends in compensation, and identify the value of specific output activities in different time periods. We examine free agent contracts in three-year periods across three decades and find changes to which players’ performance measures are significantly rewarded in free agency. We find evidence that the compensation strategies of baseball teams increased the rewards to “power” statistics like …

The Economic Impact Of The Marine Leisure Industry On Cork Harbour, Aisling Conway Lenihan, Helen Mcguirk

Publications

This report, commissioned by the Cool Route Project,presents the economic impact of the Marine Leisure Industry in Cork Harbour. The Cool Route Project, funded byInterreg VB1funding, “investigates all aspects of the practical logistics and business potential to establish a bi-directional yacht cruising route along the western offshore areas of the Northern Periphery Area, stretching from Co. Cork in the South of Ireland, to the UK (Northern Ireland and Western Scotland) and onwards to the Faroe Islands and Norway”(Cool Route 2017).Led by theCork Institute of Technology (CIT), the Project partners, also include the Royal Cork Yacht Club, Donegal County Council, Derry …

Let's 'Meetup' At The Theme Park, Edwin Torres, Marissa Orlowski

Faculty Scholarship and Creative Works

Many people enjoy theme park and other leisure experiences with their families; however, today a great number of single, geographically mobile individuals desire to partake in such experiences. ‘Meetup’ is the world’s largest social network of local groups and thus allows for both online and off-line (in person) interactions. Using an ethnographic approach, this study examines how individuals can enjoy activities centered on common activities, interests, and opinions (AIO) via immersion in a Meetup group over the course of a year. Notably, members visited with greater frequency, had less tolerance for long lines, and were more likely to attend special …

The Study Of Traditional And Non-Traditional Marketing Communications: Target Marketing In The Events Sector., Gordon Geraghty, Ann T. Conway

Conference papers

There is a vast array of information on marketing but there is little literature on event marketing, specifically target marketing for events. The event sector is one that is constantly changing; the need to reinvent, innovate and self-disrupt is part and parcel for a sector that seeks to constantly entertain and turn a profit, so too is the marketing sector.

The research was carried out using face-to-face in-depth interviews and 1 focus group, all of which were audio recorded with the consent of the participants. The sample comprises of event and marketing professionals. The analysis focused on research’s objectives and …

Proposing A Sustainable Tourism Framework For The Philippines, Michael Angelo A. Cortez, John Paolo R. Rivera

Center for Business Research and Development

The travel and tourism (T&T) industry has become a major contributor to growth and development in most economies across the globe (World Travel & Tourism Council [WTTC], 2014). The industry has significantly increased its gross value added (GVA) to the well-being of stakeholders through its direct economic impacts; and indirect and induced impacts to its forward and backward linkages. As such, according to Roe (2001), the T&T evolved into the world’s largest industries, generating approximately 11 percent of the global Gross Domestic Product (GDP), providing 200 million job opportunities, and transporting nearly 700 million international travellers annually.

Municipal Tourism Promotion: Mid-Size Cities In The United States, Peggy O. Shields

Atlantic Marketing Association Proceedings

The competitive environment in the tourism industry requires municipalities interested in attracting tourists’ dollars to strategically manage city resources. Often public and private sector bodies cooperate and combine their efforts and resources to promote visitation to a city emphasizing the desire to maximize the limited resources of each available for tourism promotion. To succeed cities are challenged with finding an identity, or ‘personality’ that has a unique combination of functional and symbolic attributes to differentiate themselves from countless other destination options (Hankinson 2001). A city’s distinctiveness can be built on many different characteristics, such as cultural events and institutions, sporting …

Exploring Motivations And Usage Patterns Of Social Media Users, Anita Whiting

Atlantic Marketing Association Proceedings

Social media is an important aspect of marketing today. According to Hanna et al (2011), social media is not an optional part of marketing strategy but a mandatory component for most companies today. Social media usage is rapidly growing. Facebook, the largest global social network, has over 1.19 billion users with an annual growth rate of eighteen percent (Aichner & Jacob 2015).

Sustainable Promotion In Hospitality, Anette Isabella Nilsen

Honors College Theses

With the ever-increasing need to reduce our carbon foot print, the necessity to innovate for a more sustainable future has become the responsibility of both individuals and corporations. Sustainable development, which is development that “meets our needs today, without compromising the ability meet the needs of future generations” was first brought to light at the Earth Summit in 1987 (Bärlund, n.d.). With the growing numbers of travelers world wide, the hospitality industry was aware that environmental changes and pollution could potentially paralyze their industry and they became among the first to adopt more sustainable practices in their hotels and restaurants. …

Las Vegas Versus Macao As Diversified Travel Destinations, Carlos Siu Lam, John Crossley

Journal of Tourism Insights

Events and festivals can help attract people to a destination, and this study was to examine how events and festivals can build and diversify tourism. With their programs of pleasurable activities and entertainment, events and festivals have a historical trajectory of delivering development outcomes such as economic restructuring and tourism revenue generation. In addition, events and festivals can provide an opportunity for a leisure, social, or cultural experience that is outside the normal range of visitors’ choices. Furthermore, events and festivals can raise market awareness and boost the local economy.

Based on secondary data from books, research papers, and websites, …

Golf Tourists At Two Courses In Las Vegas: A Demographic Profile, Brian Milford Jones

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study focuses on the motivations and practices of tourist golfers at two Las Vegas, Nevada area golf courses: Rhodes Ranch Golf Club and Tuscany Golf Club.

Data was collected from tourist golfers at these two results and they report the amounts of money spent on golf, the motivations to visit Las Vegas for golf the amounts of money normally spent to play golf at home. The study also provides evidence regarding other activities of these golf tourists while in Las Vegas, including where they stayed and courses played. This is an exploratory study. However, results show that further research …

Competitive Marketing Strategy: A Best Practices Examination Of Convention Hotels In San Francisco, Jennifer Hardy

Recreation, Parks, and Tourism Administration

The expansion of convention hotels in metropolitan areas has been steadily increasing in recent years. This expansion causes competition between hotels in the same market. The purpose of this study was to examine the best practices for competitive marketing strategies used by convention hotels in San Francisco. The hotels studied were: Westin St. Francis, Fairmont Hotel, Ritz-Carlton, and Four Seasons. These organizations were analyzed based on several questions developed by the researcher. Data were collected from organizational websites and social media pages. The results demonstrate that the companies use many similar marketing practices. In order to market themselves more competitively, …

The Economic Impacts Of Annual Community Festivals: A Case Of The Sturgis Falls Celebration, 2013, Chelsea Mae Tolle

Dissertations and Theses @ UNI

This study examines spending patterns and economic impact of visitors to the community of Cedar Falls, Iowa for the annual Sturgis Falls Celebration. The following aspects of festival tourism development were addressed: (1) visitors’ travel motivations and satisfaction; (2) visitors’ spending patterns and (3) the economic impacts of Sturgis Falls Celebration visitors in Black Hawk and contiguous counties.

The data for the study was collected using a questionnaire based intercept survey that was distributed to the attendees at the Sturgis Falls Celebration during the festival in 2013. Of the residents and visitors in attendance at the festival, 539 people participated …

Surfing Injuries Requiring First Aid In New Zealand, 2007-2012, Kevin Moran, Jonathon Webber

International Journal of Aquatic Research and Education

In an island nation such as New Zealand with easy access to surf beaches, surfing activities are very popular and, while generally perceived as a healthy form of outdoor recreation, they do have attendant risks. This study reports on nondrowning, surfing-related incidents that required medical first aid on beaches during five summer seasons from 2007-2012. Retrospective descriptive analysis of data from lifeguard first aid reports found that 16% (n = 1,327) of injuries were the consequence of surfing activity. More males than females were treated for surfing injuries (68% male, 31% female). Lacerations (59%) and bruising (15%) accounted for most …

Recreation Displacement Of Bass Fishermen From Central Coast Lakes, Erin Gray

Recreation, Parks, and Tourism Administration

The purpose of this study was to assess the impacts of aquatic invasive species preventative measures on recreation displacement of bass fishermen from Central Coast lakes. A self-administered questionnaire was distributed to participants at a local bass fishing tournament. Thirty-six respondents completed the questionnaire. The results indicated that boat inspection procedures do not necessarily cause bass fishermen to displace. This study found that fishermen are likely to avoid recreating at a Central Coast lake in fishing practice conditions rather than in tournament conditions, and are likely to avoid tournaments at their least favorite lake if boat inspection procedures take too …

Too Much Puff, Not Enough Push? Surf Lifeguard Simulated Cpr Performance, Kevin Moran, Jonathon Webber

International Journal of Aquatic Research and Education

The purpose of this paper is to report on the technical competency of volunteer surf lifeguards to perform CPR on a manikin in light of their lifeguard experience, age, and gender. The CPR skills of surf lifeguards on patrol at the beginning of the 2010-11 summer season were tested on manikins by observation of CPR procedures and electronic recording of compression and ventilation skills. Almost all lifeguards (n=252) made the appropriate initial checks for responsiveness (98%). Compression skills were generally performed accurately with few technical errors (such as incomplete release). Most lifeguards (87%) over-ventilated the lungs (> 600ml) on each …

Drinking Water Resource Directory, New England Environmental Finance Center

Sustainable Communities Capacity Building

This document is intended to help local and regional planning agencies, and their constituent water utilities, integrate drinking water infrastructure planning and investments into plans for sustainable development. Resources listed here provide guidance on making land use decisions that protect water resources, setting adequate and sustainable drinking water rates, controlling water loss, funding water infrastructure projects, and managing water utilities.

The directory was developed by the Environmental Finance Center Network through the Capacity Building for Sustainable Communities program funded by the U.S. Department of Housing and Urban Development and the Environmental Protection Agency. Through this program, EFCN is providing capacity …