Tourism and Travel Commons^™

City Council And County Commissioners: Views Regarding Montana Tourism, Norma P. Nickerson, Christine Oschell

Institute for Tourism and Recreation Research Publications

The MT Tourism and Recreation Charter highlights principles by which the tourism industry should conduct itself for a sustainable industry. The state Office of Tourism and numerous entities around the state have endorsed the Charter. Since the charter reaches beyond tourism promotion and includes criteria for development, politicians, especially at the local level, have substantial influence on the “integrity of place and destination appeal.” It is important to understand the attitudes of local elected officials in regards to this charter. The purpose of this study was to gauge the level of agreement local Montana elected officials have with the Montana …

Assessment Of Hunter Access On Montana Private Lands, Michael Tipton, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

The Montana Hunter Access Funding Initiative, also known as I-161 (Appendix B), appeared as a citizeninitiated state statute (developed by an individual from Billings, MT) on the November 2, 2010 statewide ballot in Montana. It was approved by the voters 53.8 percent to 46.2 percent. I-161 was proposed to increase nonresident big game license fees and abolish outfitter-sponsored licenses. The initiative, which caused much controversy and debate, aims to reverse trends relating to the pay-to-play movement by nonresidents. It addresses concerns surrounding public hunting on private lands. The purpose of this project was three fold: 1.) to examine how landowners …

Designated Market Areas: Using Zip Codes As A Marketing Tool, Norma P. Nickerson, Jake Jorgenson

Institute for Tourism and Recreation Research Publications

This report converts zip codes of nonresident visitors to Montana into 210 Designated Market Areas and provides an investigation of four population segments. The first analysis looks at DMA representation divided by visitors’ primary reason for being in Montana with vacationers as the primary focus. The second section looks at repeat and first time vacationers to Montana. Finally, the zip codes of vacationers who spent at least one night in a selected travel region or CVB county were chosen for further analysis.

Montana Folk Festival Visitor Study: 2011, Christine Oschell

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the Montana Folk Festival with an understanding of their attendees and the total money spent by those surveyed in Butte. The population of interest was attendees of the 2011 Montana Folk Festival and the sample was random from that population. Surveys were given to festival goers by random selection so as to attempt to represent the whole population.

Montana Nonresident Visitor Information Center Use, Neala Fugere, Christine Oschell, Norma Nickerson

Institute for Tourism and Recreation Research Publications

This report highlights findings of a study aimed at determining the effectiveness and future development of visitor information centers in Montana; in particular, understanding nonresident travelers' preferences for VICs as they relate to traveler behavior and spending in the state.

Climate Change & Tourism Literature Review, Norma P. Nickerson, Laura Becerra, Phil Zumstein

Institute for Tourism and Recreation Research Publications

Climate change and global warming have become "hot" topics of research over the past decade. Tourism is intimately a part of the climate change issue. The purpose of this literature review was to identify and understand where, how much, and what type of topics related to climate change and tourism currently exist in the literature.

The Geotourism Handbook: A Reference And Guide For Montana Businesses, Dylan Boyle, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

The handbook includes a basic background on geotourism, why it is beneficial to local residents and businesses, and what geotravelers are looking for when visiting the state. The handbook provides links to organizations and businesses who provide assistance and suggestions to the business owner on how to become a geotraveler business. Employees and business owners will be able to grasp the concept and take steps to become part of the comprehensive geo-management and marketing strategy which has been facilitated by the Montana Office of Tourism.

Missoula Marathon Participant Study: 2010, Christine Oschell

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the fourth Missoula Marathon with an understanding of their race participants and the total money spent in Missoula. This study provided an update to the original study, conducted after the first Marathon in 2007.

The Economic Review Of The Travel Industry In Montana: 2010 Biennial Edition, Kara Grau

Institute for Tourism and Recreation Research Publications

This review provides current and historical data of nonresident travel and tourism in Montana, and offers the industry's economic contributions to the state.

Economic Impact And Skier Characteristics: Montana , Norma P. Nickerson, Kara Grau

Institute for Tourism and Recreation Research Publications

Seven ski resorts in Montana participated in the first economic impact of the alpine ski industry in Montana. Extrapolating the data to all Montana resorts shows that 35 percent of skiers are nonresidents who contribute a combined impact of $83 million dollars to the state. Nonresidents spent $1,252/ski trip/group while in Montana. Residents spent an average of $138/ski trip/group. More nonresidents came from Alberta, Minnesota, Washington and North Dakota than any other state. Residents traveled 75 miles on average to access the ski area.

Montana Nonresident Traveler Expenditure Trends: 1998-2008, Kara Grau

Institute for Tourism and Recreation Research Publications

This report shows the nonresident traveler expenditure trends for visitors of Montana from 1998-2008. It also displays the total actual expenditures and the total inflation-adjusted expenditures.

Montana Nonresident Traveler Expenditure Trends: 1999-2009, Kara Grau

Institute for Tourism and Recreation Research Publications

This report shows the nonresident traveler expenditure trends for visitors of Montana from 1999-2009. It also displays the total actual expenditures and the total inflation-adjusted expenditures.

Montana Poll: 1992-2009 Resident's Attitudes Toward Tourism & 2009 Resident Prioritites , Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

In each of the past three strategic plans for Montana’s Travel and Tourism Industry, one goal has been to understand and then facilitate improved attitudes toward tourism in the state. ITRR has contributed to the understanding of resident attitudes by polling Montana residents about their attitudes and opinions regarding tourism since 1991. This report looks at the trends of these attitudes over the past 17 years.

Montana Nonresident Traveler Quarterly Travel Comparison: 2009, Kara Grau

Institute for Tourism and Recreation Research Publications

This report shows the 2009 quarterly visitation and length of stay data for nonresident travelers to Montana. It also displays average daily spending for various expenditure categories, as well as total expenditures for those categories.

Montana Nonresident Traveler Quarterly Travel Comparison: 2008, Kara Grau

Institute for Tourism and Recreation Research Publications

This report shows the 2008 quarterly visitation and length of stay data for nonresident travelers to Montana. It also displays average daily spending for various expenditure categories, as well as total expenditures for those categories.

Statewide Vacationers To Montana: Are They Geotravelers? , Dylan Boyle, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

Nonresident vacationers in Montana were surveyed concerning their geotraveler behaviors as well as what was important to them while traveling in Montana. The study found that vacationers do exhibit geotraveler tendencies and can be divided into strong and moderate geotravelers. Strong geotravelers represent 34 percent of vacationers, and they were the youngest, most educated, and most affluent group.

Implementation Of The Dit-Achiev Model For Sustainable Tourism Destination Management: Killarney, Ireland, A Case Study, Kevin Griffin, Maeve Morrissey, Sheila Flanagan

Conference papers

The DIT-ACHIEV Model is a model of sustainable tourism indicators developed in a previous research project undertaken by the School of Hospitality Management and Tourism, Dublin Institute of Technology. The indicators represent six fields of interest – Administration, Community, Heritage, Infrastructure, Enterprise and Visitor (Flanagan et al, 2007). This current research addresses the implementation of the DIT- ACHIEV model in an Irish tourism destination, with the objective to assess whether it can be implemented by the local community in any tourism destination.

The methodology used to implement the model is based on recommendations by Goodey (1995) and Denman (2006). Goodey …

Consumer Show Visitors - A Follow-Up Survey Of Show Attendees: A Case Study , Kara Grau

Institute for Tourism and Recreation Research Publications

This report highlights the results of a follow-up survey of visitors who attended the Washington Sportsmen's Show in Puyallup, WA in January, 2009. The survey was intended to gather information related to how many of the show attendees who visited a Montana Travel Region booth actually took a trip to Montana during 2009, what types of information they used in making decisions about the trip, and what they did while in Montana.

Travel And Recreation: Visitors Attractied To Open Space, Wildlife, And Character, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

Outlook for 2011 and Review of 2010.

Montana Tourism: 2010 Review And 2011 Outlook, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

Outlook for 2011 and Review for 2010.

High Plains Travel And Recreation Perception Survey Results , Kara Grau

Institute for Tourism and Recreation Research Publications

Western Montana and the Bismarck area of North Dakota were the target areas for the Montana Office of Tourism's summer, 2009 marketing campaign highlighting Montana's High Plains, including the attractions, activities and landscape found in eastern Montana. This study evaluated the awareness of the High Plains amongst residents of these two areas and, aditionally, assessed their perceptions of the High Plains as a place to visit.

Park Visitors: A Summary, Christine Oschell

Institute for Tourism and Recreation Research Publications

This report is the last in a series of three reports which detail results from a study conducted in 2008 and 2009 of visitors to Glacier and Yellowstone National Parks. The report briefly summarizes results from the whole sample of visitors to both parks.

Yellowstone National Park Visitors: A Seasonal Analysis, Christine Oschell

Institute for Tourism and Recreation Research Publications

This report is part of a series that examines visitors in gateway communities of both Glacier and Yellowstone National Parks with the purpose of understanding the lifestyle, habits, values, demographics and travel characteristics of visitors to the parks. This report details only the results of Yellowstone visitors and presents the results by the season in which the visitors were intercepted (spring, summer and fall, 2008). The findings suggest that visitors to Yellowstone do not differ significantly, regardless of season of visitation, in their lifestyles, habits, preferred experiences or values.

Objectivist Problematics: Planning For Leisure From An Experiential Perspective?, Ross Neville

Articles

Despite the fact that the experiential perspective has had a profound impact on the way we view leisure behaviour, experiential matters have been renounced for being overtly subjective. As a corollary, experiential matters have been castigated for their inability to offer concrete criteria for leisure policy and the provisions of services. This paper argues that this dismissal of experiential matters is based on an overinflated dichotomy – the fact/value dichotomy – and that, by valorising objectivist approaches to managing leisure resources, experiential matters have become nothing more than a policy-making faux pas. The paper argues that while experiential matters bring …

Montana Nonresident Quarterly Travel Comparisons-Vacationers: 2008, Kara Grau

Institute for Tourism and Recreation Research Publications

This report shows the 2008 quarterly visitation and length of stay data for nonresident vacationers to Montana. It also displays average daily spending for various expenditure categories, as well as total expenditures for those categories.

Montana Nonresident Visitation Trends: 1999-2009, Kara Grau

Institute for Tourism and Recreation Research Publications

This report displays the total number of individual nonresidents visiting Montana from 1999-2009. It also shows the total number of groups visiting Montana during the same time period.

Consumer Show Visitors: A Case Study , Kara Grau

Institute for Tourism and Recreation Research Publications

Tourism marketers often have a difficult time trying to weigh the costs and benefits of exhibiting at consumer shows. What defines success at a consumer show is different for each exhibitor, so a show that has great potential for one exhibitor may not be worth the effort and expense for another. In light of this, this case study was undertaken in an effort to answer several questions about attendees of the Washington Sportsmen’s Show, held in Puyallup, Washington in January, 2009.

Montana Nonresident Traveler Expenditure Profiles: 2008, Kara Grau

Institute for Tourism and Recreation Research Publications

This report examines spending profiles of nonresident travelers to Montana. It displays the average daily expenditures by purpose of trip for different spending categories during 2008.

Montana Nonresident Visitation Trends: 1998-2008, Kara Grau

Institute for Tourism and Recreation Research Publications

This report displays the total number of individual nonresidents visiting Montana from 1998-2008. It also shows the total number of groups visiting Montana during the same time period.

Glacier National Park Visitors: A Seasonal Analysis, Christine Oschell, Megan Tanner, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

This report is part of a series that examines visitors in gateway communities of both Glacier and Yellowstone National Parks with the purpose of understanding the lifestyle, habits, values, demographics and travel characteristics of visitors to the parks. This report details only the results of Glacier visitors and presents the results by the season in which the visitors were intercepted (spring, summer and fall, 2008). The findings suggest that visitors to Glacier do not differ significantly, regardless of season of visitation, in their lifestyles, habits, preferred experiences or values.