Technology and Innovation Commons^™

Smart Strategies: The Impact Of Social Media And Ai In Modern Marketing, Waverly O. Smith

Student Publications

In recent times, social media and artificial intelligence (AI) have become increasingly popular in the world of marketing. With these technologies, companies can more efficiently and effectively find consumers and create tailored product advertisements. AI has helped companies segment consumers, identify trends, and predict consumer needs. Social media has created a platform in which companies can connect with consumers and gain direct feedback. Additionally, it has created a space in which anyone can become an influencer or market a product. With the evolution of technology and digital marketing, it has also become increasingly important for companies to use high quality …

Combating Forced Labor In Global Supply Chains Through Modern Technology: A Case Study Of Uyghurs In Xinjiang, Samuel Donohue

Senior Theses

This thesis examines how modern traceability technologies can help combat forced labor in global supply chains, focusing on the case of Uyghur workers in Xinjiang, China. The research addresses the pressing challenge of verifying ethical labor practices in complex, multi-tiered supply networks, using the case study alongside an extensive literature review. It evaluates advanced technological solutions, including blockchain ledgers, isotope analysis, radio-frequency identification (RFID) tagging, and microbiome tracing as tools to improve supply chain transparency. Through qualitative case analysis and analysis of current research, the thesis assesses each technology’s capability to trace product origins and authenticate labor conditions. The findings …

Comparative Performance Analysis Of Cryptographic Workloads Across Cloud Providers: A Multi-Language Study On Faas And Iaas Platforms Dataset, Jeremiah Webb

Doctoral Dissertations and Master's Theses

Cloud computing has become a relatively new paradigm for the delivery of compute resources, with key management services (KMS) playing a crucial role in securely handling cryptographic operations in the cloud. This paper presents the microbenchmark of cloud cryptographic workloads, including SHA HMAC generation, AES encryption/decryption, ECC signature/verification, and RSA encryption/decryption, across Function-as-a-Service (FaaS) and Infrastructure-as-a-Service (IaaS) in conjunction with KMS offerings from Ama- zon Web Services (AWS) and Microsoft Azure to conduct a comparative performance analysis. The methodology involves the AWS Cloud Development Kit (CDK) and the Bicep language to deploy AWS Lambda Functions and Azure Functions, respectively, to …

Market Structure Evolution In The U.S. Automobile Industry: A Review Of Diversity And Concentration Metrics, P.V. (Sundar) Balakrishnan

AMTP Proceedings 2025

I examine the evolution of market structure in the U.S. automobile industry from 1937 to the present, focusing on the application of both traditional and novel diversity and concentration metrics. I use the Herfindahl-Hirschman Index (HHI), Comprehensive Concentration Index (CCI), and newer metrics from fields such as ecology and genetics to uncover insights into the shifting dynamics of market power, firm turnover, and industry stability. The U.S. automobile industry, characterized by consolidation and technological advancement, provides a unique case study for analyzing long-term market evolution. I contribute to the literature by synthesizing a broad range of diversity metrics and offering …

Advancing Devsecops In Smes: Challenges And Best Practices For Secure Ci/Cd Pipelines, Jayaprakashreddy Cheenepalli, John Hastings, Khandaker Mamun Ahmed, Chad Fenner

Research & Publications

This study evaluates the adoption of DevSecOps among small and medium-sized enterprises (SMEs), identifying key challenges, best practices, and future trends. Through a mixed methods approach backed by the Technology Acceptance Model (TAM) and Diffusion of Innovations (DOI) theory, we analyzed survey data from 405 SME professionals, revealing that while 68% have implemented DevSecOps, adoption is hindered by technical complexity (41%), resource constraints (35%), and cultural resistance (38%). Despite strong leadership prioritization of security (73%), automation gaps persist, with only 12% of organizations conducting security scans per commit. Our findings highlight a growing integration of security tools, particularly API security …

The Interplay Between Endothelial Glycocalyx Maturity And Both The Toxicity And Intracellular Uptake Of Charged Nanoparticles, Claire A. Bridges, Lu Fu, Jonathan Yeow, Xiaojing Huang, Miriam Jackson, Rhiannon P. Kuchel, James D. Sterling, Shenda M. Baker, Megan S. Lord

Business and Information Technology Faculty Research & Creative Works

Nanoparticles are widely studied for delivering treatments to target tissues, but few have reached clinical use. Most nanoparticles encounter blood vessels on their way to target tissues. The inner surface of these vessels is lined with endothelial cells covered by a glycocalyx, an extracellular matrix rich in anionic glycans. The role of the glycocalyx in nanoparticle interactions is not well understood. Here, we demonstrate that endothelial cells need extended culture times to synthesize a mature glycocalyx. Our research shows that branched polyethyleneimine functionalized gold nanoparticles bind to endothelial cells expressing either a developing or mature glycocalyx, with the interaction involving …

The Interplay Of Website Characteristics, Attitude, And Booking Intentions For Different Hotel Websites: A Theory Of Reasoned Action Perspective, Atefeh Charmchian Langroudi, Imran Rahman, Maryam Charmchian Langroudi, John Stephan, Parisa Mohammadi

Journal of Global Hospitality and Tourism

Using the theory of reasoned action as the underlying theoretical foundation, this study examines the direct effects of compatibility, perceived usefulness, communicability, perceived risk, and perceived playfulness on attitudes toward online booking and the indirect effects of these variables on consumers’ intention to use three different online hotel booking channels - independent hotel websites, chain hotel websites, and third-party hotel websites. Additionally, this study tests the direct effect of attitude towards online booking on consumers’ intention to use the three online booking channels. Collected data from 638 participants via Amazon M-Turk was analyzed using partial least squares based structural equation …

The Urgency Of Instituting Systemic Cybersecurity Curriculum Within Stem At Secondary Educational Levels In Preparation For Postsecondary Institutions., Robert Spencer

Journal of Cybersecurity Education, Research and Practice

Over the last 20 years, many secondary institutions have made advances developing curriculum defined as “STEM (Science, Engineering and Mathematics)” in order to ensure secondary students are eligible to apply as well excel in technology degree programs at the college and university levels. Although various initiatives exist, there are studies however, which allude to a great possibility that there will be a lack of cybersecurity professionals filling present day and anticipated future positions. Despite a large number of federal and educational enhancements there is need for additional research regarding instituting overall systemic processes and curriculum which supports secondary student transition …

The Impact Of Artificial Intelligence On Fashion And Retail Efficiency: A Strategic Analysis, Andrew Burnstine, Raouf Ghattas

Faculty and Staff Publications & Presentations

No abstract provided.

Perceptions Of Artificial Intelligence In Healthcare: A Qualitative Study Among Physicians And Nurses In Florida, Aaron Miri

MUSC Theses and Dissertations

This investigation will leverage participant focus group interviews with 32 clinicians (16 nurses / 16 physicians) to study what, if anything, is inhibiting AI adoption across the hospital. Specific physicians will be sourced across the key service lines of primary care, oncology, cardiology, behavioral health, and emergency department medicine, as these tend to be patient volume driven and thus have the maximum amount of potential for positive impact leveraging AI. Nurses in these same departments will be assessed to analyze if there is a similarity or difference between the nursing and physician AI adoption barriers.

Artificial Intelligence In Decision-Making: Literature Review, Najm A. Kh. Alhatimi Aleessawi, Leila Djaghrouri

Journal of the Association of Arab Universities for Research in Higher Education مجلة اتحاد الجامعات العربية للبحوث في التعليم العالي

In the fast-changing world of artificial intelligence (AI), the relationship between technology and decision-making has become a central area of study. Over the past five years, numerous papers have been published examining how AI methods are applied to decision-making processes across various industries. This article aims to highlight the key potential of artificial intelligence to enhance decision-making. It does so by systematically reviewing the literature on the role of AI in improving decision-making, particularly studies published between 2020 and 2024. The review consolidates the main findings from articles in renowned databases such as Google Scholar, Scopus, and IEEE Xplore, offering …

Examining The Influence Of Digital Transformation On Organizational Culture And Employee Adaptability In Higher Education Institutions Across The Gulf Cooperation Council (Gcc), Hussein Elsayed Mohamed Ismail

Journal of the Association of Arab Universities for Research in Higher Education مجلة اتحاد الجامعات العربية للبحوث في التعليم العالي

The study aimed to explore the impact of digital transformation on organisational culture and employee readiness within Higher Education Institutions (HEIs) in the Gulf Cooperation Council (GCC) region. Conducted in 2024, it involved research that used a sample of employees and administrators from various universities across the region. Structured questionnaires served as data collection tools, allowing for an in-depth evaluation of the different dimensions of digital transformation. This study primarily utilises secondary data analysis, which involves examining data from existing studies, reports, and scholarly articles. This approach is selected for its efficiency and cost-effectiveness, as it allows access to extensive …

The Interplay Between Endothelial Glycocalyx Maturity And Both The Toxicity And Intracellular Uptake Of Charged Nanoparticles, Claire A. Bridges, Lu D. Fu, Jonathan A. Yeow, Xiaojing D. Huang, Miriam D. Jackson, Rhiannon P. Kuchel, James D. Sterling, Shenda M. Baker, Megan S. Lord

Business and Information Technology Faculty Research & Creative Works

Nanoparticles are widely studied for delivering treatments to target tissues, but few have reached clinical use. Most nanoparticles encounter blood vessels on their way to target tissues. The inner surface of these vessels is lined with endothelial cells covered by a glycocalyx, an extracellular matrix rich in anionic glycans. The role of the glycocalyx in nanoparticle interactions is not well understood. Here, we demonstrate that endothelial cells need extended culture times to synthesize a mature glycocalyx. Our research shows that branched polyethyleneimine functionalized gold nanoparticles bind to endothelial cells expressing either a developing or mature glycocalyx, with the interaction involving …

The Role Of Artificial Intelligence In Transforming Physical And Online Fashion Retail: Enhancing Experiences, Driving Sustainability, And Fostering Innovation, Andrew Burnstine

Faculty and Staff Publications & Presentations

This study explores the transformative role of artificial intelligence (AI) in revolutionizing the fashion industry, with a focus on enhancing consumer experiences, promoting sustainability, and driving innovation in retail. It examines AI applications in personalized recommendations, virtual try-ons, and supply chain optimization, while also addressing societal implications. Sustainability is a central theme, highlighting how AI minimizes overproduction, enables circular fashion, and encourages conscious consumerism. Case studies, such as Nike’s AI-powered retail stores and Lynn University’s Surreal Fashion Show, demonstrate practical applications and innovations during the COVID-19 pandemic. This research synthesizes insights from reports by The Business of Fashion and McKinsey …

Enhancing Interoperability In Geospatial Analytics Systems: Navigating Diverse Standards For Optimal Data Integrity, Justin W. Bennett

Dissertations

In this study, we explore the domain of geospatial analytics, focusing on how different geographic information systems (GIS) and technology solutions can better communicate and maximize interoperability. Central to our study is the impact of this interoperability on data integrity, which is critical for accurate decision-making in domains like urban planning, environmental management, and national security. Accurate decision-making requires modeling ecosystems that are easy to comprehend and are often intricate due to their physical or artificial nature and the diversity of geospatial parameters; therefore, it is essential to gather a comprehensive array of spatial and temporal measurements. We examine the …

Ethics In Digital Marketing: A Gen-Z’S Perspective, Suruchi Bhatt

School of Business

Almost 72% of Americans report they have a sense of being tracked online through their cellphones, by their advertisers or companies they follow, around 20% think their activities across their days are tracked, with almost 47% reporting the government tracks their cellphones, behaviors, and everything they do online. (Atske, 2019) It is no secret that when people say privacy is a myth, it is upon the behaviors of the companies to inform the customers of what, where, and why their activity is being tracked. Answering how the activity is tracked and when it will be tracked are key factors that …

Research On The Technology And Economy Of Intelligent Transformation Of Textile Enterprises, Hongxia Zhang

Dissertations and Theses Collection (Open Access)

The Chinese government has proposed to promote the high-end, intelligent and green development of manufacturing in the next step. The China Textile Industry Federation issued the “14th Five-Year Development Outline for the Textile Industry”, emphasizing accelerating the development of intelligent manufacturing system integrators in the textile field to achieve the transformation and upgrading of the industry. At present, the outstanding problems restricting the rapid development of intelligent manufacturing in China’s textile industry include: Imperfect evaluation indicators; The management system does not match; The reconstruction path is not clear.
This topic (1) constructs a big data policy co-word network through quantitative …

Understanding Brand Perception And Purchase Drivers Among Engaged Stakeholders For Products Developed At The University Of The Philippines Los Baños, Emil John C. Cabrera, Eunice Dianne Y. Algar, Cathrene P. Amante, Rainielle Kyle M. Guison

Asia-Pacific Intellectual Property Management and Innovation Book Series

Branding for universities is a relatively new concept, particularly as they position themselves to be an “entrepreneurial university.” This model necessitates a proactive approach to intellectual property (IP) management and technology transfer. Recent studies on university branding focus on higher educational institutions (HEIs) and how branding supports the development of their distinct identities and reputation. However, research on the perception of university-developed products, particularly in the context of the Philippines, is still limited. This study, therefore, examined the brand perceptions and purchase drivers of engaged stakeholders towards University of the Philippines Los Baños (UPLB)-developed products to evaluate the effectiveness of …

Why Ai’S Role In Advancing Sustainability Is Underestimated, Lipika Bhattacharya

CCX Research

AI has quietly, but powerfully, woven itself into the fabric of our everyday lives. Yet, AI's potential impact on creating a more sustainable world is undervalued. The author examined artificial intelligence's (AI) role in advancing sustainability. She outlined how AI can be applied in various domains such as agriculture, water management, industry, urban planning, and biodiversity conservation for transformative effects.

Subway, Collaborative Matching, And Innovation, Yumi Koh, Li Jing, Jianhuan Xu

Research Collection School Of Economics

Using rapid expansion of the Beijing subway from 2000 to 2018, we analyze its impact on collaborative matches in innovations. We find that an hour reduction in travel time between a pair of locations in Beijing brought 14.85% to 37.69% increase in collaborated patents. Far-apart location pairs were more affected, and the local average causal response is approximately 34.92% to 82.29%. The effect is mainly driven by increased matches among highly productive innovators. The entry of new innovators, relocation of existing innovators, and collaborations among low-productive innovators also contribute to the increase in collaborative matches, especially in the long run.

Are Emojis The New Words? A Sentiment Analysis Of Social Media Brand Conversations, Yashodhan Karulkar, Dev T. Vora, Siddharth Vaddepalli, Yash Thakur

Journal of International Technology and Information Management

Emojis have become an increasingly important aspect of consumer-brand interactions in the Indian subcontinent. However, the impact of emoji use on brand image and mental health remains underexplored, particularly in emerging economies like India, where structured research on this topic is limited. To address this gap, the present study analyzes over 4,600 consumer tweets related to 19 prominent brands across eleven industries. Using VADER sentiment analysis, the research develops a metric to assess consumer sentiment and brand engagement in relation to emoji usage. The findings indicate that effective integration of emojis contributes to positive consumer sentiment and enhanced brand engagement. …

Research On The Impact Of Factors For Successful Digital Transformation On Performance: A Case Study Of The Clothing Industry, Xiaoyun Qian

Dissertations and Theses Collection (Open Access)

In recent years, enterprises in the clothing industry have experiencedvarying degrees of performance decline, primarily influenced bymacroeconomic cyclical factors and intrinsic industry issues. Firstly, under the influence of macroeconomic cycles, the clothing industry has demonstratedstrong cyclical characteristics. Since 2019, weakened global macroeconomic conditions have negatively impacted both clothing exports and domestic sales, coupled with a slowdown in China's macroeconomic growth, puttingsignificant pressure on the overall growth of the clothing sector. Secondly, the industry faces several internal challenges, including rising labor costs, severe supply-demand mismatches, overcapacity on the production side, and longinventory cycles. Digital transformation has emerged as an important optionfor …

Rome Was Not Built In A Day — Impact Of Market Agility And External Awareness On Iterative Innovation In Online Gaming Industry, Li Ming Gu

Dissertations and Theses Collection (Open Access)

Despite the prosperity of online gaming industry in China, online gaming firms cannot ignore the survival crisis brought by fierce competition. It is quite common for game developers to face issues like low game survival rates and poor performance, with some games even failing upon launch. To address these challenges and gain competitive advantages, game developers accelerate iteration speed and continuously provide users with new content or services. Since most companies found they cannot meet their development needs through traditional innovation models, understanding how to achieve high performance through iterative innovation has become crucial for game developers. Innovation starts with …

Study On Sustainable Development Of Energy Innovation, Maoli Guo

Dissertations and Theses Collection (Open Access)

Energy innovation and sustainable development play significant roles in the economic development and technological progress of a country. This paper first reviews the measurement methods of energy efficiency in existing literature, selects evaluation indicators based on the influencing factors of energy system performance, and proposes an energy efficiency evaluation method combining the Malmquist index and the Data Envelopment Analysis (DEA) model to evaluate and test the performance of energy sustainable development in each province of China from 2005 to 2021.

The study finds that, firstly, the energy efficiency in China has generally shown an upward trend, but there are significant …

Digital Twin Dynamics: Employee’S Willingness To Adopt Ai Digital-Twin In A Craftsmanship Environment, Seow Hoon Tee

Dissertations and Theses Collection (Open Access)

Singapore’s manufacturing sector, contributing 22% to the nation’s GDP, is undergoing a strategic transformation under the Manufacturing 2030 vision, which aims to increase sector value by 50%. However, a critical challenge emerges in the widening age gap among craftsmen, particularly between 30 and 50 years old, misaligning with succession planning efforts. As senior craftsmen approach retirement, the urgency to transfer specialized expertise significantly increases. In response, initiatives such as the National AI Strategy (NAIS) 2.0 and Industry 5.0 efforts by the Singapore Manufacturing Federation (SMF) and Advanced Remanufacturing and Technology Centre (ARTC) emphasize AI-driven solutions to enhance knowledge retention and …

Sticky Information Technology Investment: Theory And Empirical Evidence, Peng Liang, Hasan Cavusoglu, Nan Hu

Research Collection School Of Computing and Information Systems

This article provides a new way of thinking about managerial discretion in information technology (IT) investment decisions. We delve into the existence, antecedents, and consequences of sticky IT investment behavior, an understudied managerial deliberate resource commitment decision in response to changes in sales. Guided by downsizing theory, we initially theorize and find that IT investments exhibit stickiness: IT investments move downward less for sales decreases than they move upward for equivalent increases. Then drawing upon agency theory, adjustment costs theory, and managerial expectations theory—which influence managers’ motivation for downsizing—we predict and demonstrate that managers’ empire-building incentives, their avoidance of adjustment …

The Ability Of Chatgpt To Aid In The Rapid Development Of Inoculation Message Treatments: A Case Study And Recommendations, Alicia Mason, Josh Compton, Griffin Cooper

Faculty Submissions

One of the most widely known types of AI technologies in recent years is ChatGPT. ChatGPT is a state-of-the-art language model that has revolutionized natural language processing by generating human-like text with context and coherence, enabling new possibilities for human-AI interaction (Brown et al., 2020). This case study reports on a 10-week conversational AI training initiative to assess whether ChatGPT4 can (a) identify the structural elements and features of conventional inoculation messages (i.e., forewarnings and preemptive refutations); (b) augment inoculation message design features (i.e., linguistic signatures, language, and length); (c) adapt messages for specific audiences (i.e., younger populations, experts); and …

Sustainability In Forex Trading: A Review In Search Of The Sarsa-Fis Hybrid Method As A Novelty, Joni Fat, Parwadi Moengin, Pudji Astuti, Sally Cahyati

Bulletin of Monetary Economics and Banking

This study employs meta-analysis, rich pictures, timeline analysis, and causal loop diagram to explore the sustainability impacts of the SARSA-FIS hybrid method in forex trading robots. It reviews 56 references (2018-2023), using rich pictures to map AI-driven interactions. Timeline analysis traces AI’s evolution in forex, while causal loop diagram clarifies its role in market dynamics. Responsible algorithms and SRI principles mitigate risks, promoting ethical trading. SARSA-FIS enhances strategies, leveraging AI for sustainable forex practices amidst global uncertainties. The research identifies gaps and positions SARSA-FIS as a novel approach, providing a foundation for advancing AI applications in finance, particularly in forex …

Ultrasound-Triggered Release Of Vancomycin From A Novel Spinal Device: Antibiotic Release And Efficacy In Vivo, Lauren J. Delaney, Priscilla Machado, Ji-Bin Liu, Rachel Evans, Asia Winslow, Neil Zhao, Christopher K. Kepler, Rajkishen Narayanan, Teeto Ezeonu, Viren Soni, Gagan Kaushal, Rachel Hilliard, Thomas P. Schaer, Noreen J. Hickok, Flemming Forsberg

Department of Orthopaedic Surgery Faculty Papers

Post-surgical spinal infection occurs in up to 20 % of patients, despite aggressive peri-operative antibiotic treatments. To improve prophylaxis, we have designed and evaluated an ultrasound-activated prophylactic antibiotic release system to combat post-surgical bacterial survival. Polylactic acid (PLA) clips (1 cm³) were 3D-printed with an interior reservoir (0.8 cm³) for carrying drug payload, specifically vancomycin (VAN). Under IACUC approval, clips were surgically implanted into the spines of sheep (n = 9) and swine (n = 2) by removing the spinous process at several levels of the lumbar spine. In the sheep, clips were insonated and the …

Educating Students On The Behavioral And Psychological Aspects Of Romance Scam Victimization Via A Social Engineering Competition, Rachel Bleiman, Hwanhee Park, Aunshul Rege

Journal of Cybersecurity Education, Research and Practice

The online dating industry generated 2.98 billion USD in 2023 and is estimated to reach 3.6 billion USD by 2025. Not surprisingly, online dating platforms are rife with romance scams that cause financial damages, with estimated losses of 1.3 billion USD in 2022 alone. Additionally, victims suffer emotional and psychological harms. This paper shares findings from a 2023 Romance Scam and Social Engineering Competition (RSSEC) that introduced students to the behavioral and psychological aspects of romance scams. Specifically, the competition aimed to expose students to (i) understanding how victims experience social engineering (SE) - the psychological manipulation of human behavior, …