Technology and Innovation Commons^™

M-Pesa’S Failure In India: Why Couldn’T Vodafone Replicate Its Kenyan Success? An International Marketing Case Study (Addendum By Former And Current Executives At The Vodafone Group), Jackson Lott, Mona Sinha

The Kennesaw Journal of Undergraduate Research

Vodafone’s mobile wallet service, M-Pesa, was originally created in 2007 for Kenya and was extremely successful in providing millions with access to mobile-based financial services. Essentially, a mobile wallet service enables payments via digital money in the form of mobile airtime. According to industry estimates, the global mobile money market is expected to reach USD 112.3 billion in 2021, with a compounded annual growth rate of 39.6% since 2016. Vodafone launched M-Pesa in India in 2013, but by mid-2019 it had announced its plans to merge its mobile wallet business with an associate company or a third party. Clearly, Vodafone …

Toto: A Game Of Thrones In The U.S. -- An International Marketing Case Study, Rachael Amatriain, Mona Sinha

The Kennesaw Journal of Undergraduate Research

Toto is a 101-year-old, world-renowned Japanese manufacturer of high quality, innovative, state-of-the-art, and luxurious bathroom equipment such as, toilets, bidets, washlets, and ultraviolet sanitation equipment (“Our Founding Spirit,” n.d.). However, Toto has been unable to replicate its global success in the United States (U.S.) for several possible reasons (Roberts, 2017). First, by positioning its brand as an exclusive and luxurious manufacturer of high-end technology at a high price point, Toto only appeals to a limited, top-end, niche market, limiting its widespread adoption (Roberts, 2017). Second, Toto believes in environmental stewardship and makes sustainable products with a green supply chain (“Toto …

Dynamic Pricing Of Wireless Internet Based On Usage And Stochastically Changing Capacity, Demet Batur, Jennifer K. Ryan, Zhongyuan Zhao, Mehmet C. Vuran

Department of Supply Chain Management and Analytics: Faculty Publications

(1) Problem Definition: Inspired by new developments in dynamic spectrum access, we study the dynamic pricing of wireless Internet access when demand and capacity (bandwidth) are stochastic. (2) Academic / Practical Relevance: The demand for wireless Internet access has increased enormously. However, the spectrum available to wireless service providers is limited. The industry has thus altered conventional license- based spectrum access policies through unlicensed spectrum operations. The additional spectrum obtained through these operations has stochastic capacity. Thus, the pricing of this service by the service provider has novel challenges. The problem considered in this paper is therefore of high practical …

Nebraska Innovation Campus 2019 Annual Report

Nebraska Innovation Campus Materials

Nebraska Innovation Campus (NIC) is connecting the talents of experts, companies and the university to create a unique culture of innovation. NIC is a campus designed to facilitate new and in-depth partnerships between the University of Nebraska and private sector businesses. NIC is adjacent to the University of Nebraska–Lincoln and strategically provides access to research faculty, facilities and students.

Annual impact & returns: $324.1 million economic impact from the operation and investments of business, organizations and conferences located at NIC; annual state and local income, sales, and property tax revenue impact $6.48 million; $82.1 million annual employee compensation impact; $13.44 …

Nebraska Innovation Studio Snapshot, Nebraska Innovation Studio

Nebraska Innovation Studio

Flyer about Nebraska Innovation Studio, 2019.

Nebraska Innovation Studio is a 16,000-square-foot makerspace at Nebraska Innovation Campus. NIS members have access to a world-class facility, with a metal shop, wood shop, lasers, plasma cutter, 3D printers, electronics, ceramics, screenprinting, sewing, embroidery, long-arm quilting, vinyl cutting, weaving, and more. Nebraska Innovation Studio is open to students, faculty, staff, alumni, and community members.

Includes a 2019 snapshot and information about its metal shop, a special cake made to commemorate the University of Nebraska's 150th anniversary, the Veterans in Recovery program, membership, and special events.

Connecting The Emerging Markets: China’S Growing Role In Global Digital Infrastructure, Yujia He

Patterson School of Diplomacy and International Commerce Faculty Publications

Rising demand for international communications drive cable capacity growth, yet financing and political risks remain major obstacles. Chinese investments help finance cable systems in multiple emerging market regions. Emerging economies need to develop robust domestic regulations and international coordination to reduce political risks, protect cable infrastructure, and manage cyber risks.

Data Disparity: Tiered Pricing As An Alternative To Consumer Iot Data Privacy Regulations, Matthew Lostocco

Honors Theses and Capstones

In recent years, Internet of Things (IoT) devices have exploded on the consumer scene. These emerging products bring new technological capabilities into our everyday lives. IoT is projected to contribute anywhere from $4-11 trillion to the global economy and companies are investing billions of dollars into the technology. However, with the vast amount of data that IoT devices collect, consumers are burdening the risk of having their personal data breached or sold to third parties. This paper first identifies why consumers may be weary or willing towards providing their personal data and how unconscious biases in the purchasing process cause …

The Fallacy Of Defensive Protection For Traditional Knowledge, Margo A. Bagley

Faculty Articles

Proponents of databases as defensive protection posit that having sources of traditional knowledge easily accessible to, and searchable by, examiners during the prosecution process should minimize the grant of patents covering traditional knowledge, and avoid the problems such erroneously granted patents may produce. Some countries, such as India, which support an international sui generis positive protection instrument, also support the use of traditional knowledge databases, as the two approaches are not mutually exclusive. India's CSIR, which created and maintains the TKDL, asserts that the database has thwarted the grant of scores of patents in IP offices across the globe, although …

การเรียนรู้เชิงรุกผ่านเว็บไซต์เพื่อสร้างแผนธุรกิจนวัตกรรม: ผู้เรียนระดับปริญญาตรี, ศราวณี พึ่งผู้นำ

Chulalongkorn University Theses and Dissertations (Chula ETD)

งานวิจัยนี้มีวัตถุประสงค์เพื่อพัฒนาเว็บไซต์สำหรับเขียนแผนธุรกิจที่สนับสนุนนวัตกรรมสำหรับนักศึกษาระดับปริญญาตรี การเขียนแผนธุรกิจถือได้ว่าเป็นหนึ่งในกิจกรรมที่สำคัญของการเป็นผู้ประกอบการและมีความเกี่ยวข้องกับกิจกรรมหลักของการศึกษาระดับอุดมศึกษามากขึ้นเรื่อย ๆ ในการศึกษานี้ได้เสนอ Collaborative Website ชื่อ BRAINY Business Model การศึกษาข้อมูลเชิงปริมาณจากแบบสอบถามของนักศึกษาระดับปริญญาตรี 432 คน (นักศึกษาชั้นปีที่ 3 และปีที่ 4 จาก 11 มหาวิทยาลัยในประเทศไทย) ในแง่ของเนื้อหาต่างๆ และการเข้าใช้ระบบ ผู้ใช้ต้องการจะสามารถเข้าใช้งานเว็บไซต์ได้โดยไม่ต้องจ่ายเงินในระดับสูงสุด (Mean = 4.375, S.D. = 1.003) และข้อมูลเชิงคุณภาพจากการสัมภาษณ์กลุ่มเป้าหมาย (นักศึกษาระดับปริญญาตรี 11 คน ซึ่งมีประสบการณ์ในการแข่งขันแผนธุรกิจ) พบว่า มีความสนใจใช้เว็บไซต์นี้ ผลการวิจัยยังชี้ให้เห็นถึงความต้องการในการเข้าถึงเว็บไซต์โดยมีระบบความปลอดภัย และต้องการดูวิดีโอสั้นๆ จุดเด่นของระบบนี้คือการเพิ่มเครื่องมือที่ช่วยให้นักเรียนมีความคิดสร้างสรรค์ในการค้นหานวัตกรรมซึ่งก็คือ TRIZ ที่ให้แนวทางเชิงตรรกะในการพัฒนาความคิดสร้างสรรค์สำหรับนวัตกรรมและการแก้ปัญหา ในส่วนของการทดลองใช้เว็บไซต์นี้ ผู้วิจัยใช้รูปแบบกึ่งทดลอง แบ่งผู้เรียนเป็น 2 กลุ่ม คือ กลุ่มทดลองที่ได้ใช้เว็บไซต์นี้ และกลุ่มควบคุมที่ใช้เว็บไซต์อื่น ผลการทดสอบสมมติฐาน พบว่า กลุ่มทดลองมีคะแนนในด้านต่างๆ สูงกว่ากลุ่มควบคุมอย่างมีนัยสำคัญทางสถิติ ได้แก่ ด้านระดับความใหม่ของผลิตภัณฑ์ ความคิดสร้างสรรค์ ความเกี่ยวข้องสอดคล้องกับ Theme งาน คือ เรื่องเกี่ยวกับผลิตภัณฑ์ใหม่ที่จะตอบสนองแนวโน้มที่เกิดในสังคมได้ และความถูกต้องทางวิชาการ ส่วนด้านเชิงพาณิชย์ ไม่มีนัยสำคัญทางสถิติ และจากการศึกษาความเป็นไปได้ทางการเงินของการลงทุนผลิตระบบนวัตกรรมนี้มีค่า NPV เท่ากับ 1,990,434.49 บาท IRR เท่ากับ 47.86% และระยะเวลาคืนทุน 2 ปี 4 เดือน

นวัตกรรมระบบประเมินความสามารถในการแข่งขันของวิสาหกิจไทยในอุตสาหกรรมอาหาร, สุทธินันท์ รัตนโชติถาวร

Chulalongkorn University Theses and Dissertations (Chula ETD)

การศึกษางานวิจัยนี้มีวัตถุประสงค์เพื่อศึกษาปัจจัยที่ส่งผลต่อความสามารถในการแข่งขันของวิสาหกิจไทยในอุตสาหกรรมอาหาร การออกแบบและพัฒนานวัตกรรมระบบประเมินและการศึกษาการยอมรับนวัตกรรมระบบประเมินในเชิงพาณิชย์ โดยการวิจัยแบบผสานวิธี แบ่งออกเป็นการวิจัยเชิงคุณภาพด้วยการสัมภาษณ์ผู้เชี่ยวชาญ ด้วยวิธีการสุ่มแบบเจาะจง จำนวน 12 คน ร่วมกับการศึกษาข้อมูลเชิงปริมาณจากการสำรวจกลุ่มตัวอย่างด้วยแบบสอบถาม โดยวิธีการสุ่มตัวอย่างแบบหลายขั้นตอน จำนวน 333 คน มาจากกลุ่มตัวอย่างคือ สถานประกอบการของอุตสาหกรรมอาหารแปรรูปที่ผ่านการรับรองมาตรฐานสากลเพื่อการส่งออกจากหน่วยงานสังกัดกระทรวงเกษตรและสหกรณ์ และผลการวิเคราะห์องค์ประกอบเชิงยืนยันพบว่า ข้อมูลองค์ประกอบเชิงทฤษฎีมีความสอดคล้องกับข้อมูลเชิงประจักษ์ พิจารณาได้จากค่าไค-สแควร์มีค่าเท่ากับ 58.36 ซึ่งมีค่าความน่าจะเป็นเท่ากับ .253 ที่องศาอิสระเท่ากับ 52 และสัดส่วนของค่าไค-สแควร์ต่อองศาอิสระมีค่าเท่ากับ 1.12 ค่าดัชนีวัดระดับความกลมกลืนเท่ากับ 0.980 และค่าดัชนีวัดระดับความกลมกลืนที่ปรับแก้แล้วเท่ากับ 0.940 ซึ่งสอดคล้องกับค่าสถิติวัดความกลมกลืนจากค่าดัชนีวัดความกลมกลืนเปรียบเทียบมีค่าเท่ากับ 0.999 และสอดคล้องกับค่าความคลาดเคลื่อนในการประมาณค่าพารามิเตอร์ เท่ากับ 0.019 และการวิเคราะห์การถดถอยเชิงเส้นแบบพหุคูณสามารถตอบสมมติฐานของงานวิจัยได้ว่า ความสามารถทางนวัตกรรม ความสามารถทางการตลาด ความสามารถทางการจัดการและความสามารถเชิงพลวัตส่งผลทางบวกต่อความได้เปรียบทางการแข่งขันที่ยั่งยืนสำหรับวิสาหกิจไทยในอุตสาหกรรมอาหารแปรรูป ที่น้ำหนักสัมประสิทธิ์เท่ากับ 0.182, 0.170, 0.293, และ 0.329 ตามลำดับ และจึงนำปัจจัยดังกล่าวมาใช้ในการออกแบบและพัฒนานวัตกรรมระบบประเมินด้วยเทคนิค Machine Learning พบว่า ระบบประเมินฯมีความถูกต้องสูงที่ร้อยละ 93.34 และระดับการยอมรับการใช้งานระบบประเมินนี้สูงถึงร้อยละ 93.30 นอกจากนี้จากการศึกษาความเป็นไปได้ทางธรุกิจพบว่ารูปแบบการอนุญาตให้ใช้สิทธิแต่เพียงผู้เดียวมีความเหมาะสมมากที่สุด ด้วยระยะเวลาคืนทุนเท่ากับ 11 เดือน มูลค่าปัจจุบันสุทธิ เท่ากับ 154,669 บาท และอัตราผลตอบแทนเท่ากับ 36.03%

Treatment Of Plastic Wastes Using Plasma Gasification Technology, Zachary Homolka

Honors Program: Senior Projects (Public)

Plasma gasification (PG) complements traditional recycling when applied to contaminated or mixed plastics. Without PG these plastics cost recyclers more to process than they are worth on the market, and sometimes they are landfilled or incinerated instead of being recycled. Plasma gasification can take plastic not suitable for traditional recycling and break it down into high-quality syngas for use in electricity generation, chemical manufacturing, or hydrogen production. The technology can be implemented without changing the behavior of consumers, which is a major advantage over attempting to decrease contamination or reduce use of low-value plastic. Due to high capital requirements and …

Small Business Fintech Lending: The Need For Comprehensive Regulation, Lenore Palladino

Fordham Journal of Corporate & Financial Law

The 28.7 million small businesses in the United States—99% of all American businesses—are the backbone of the American economy. Historically, small businesses relied on community banks for their credit needs. Over the last decade, however, small businesses increasingly have turned to “fintech” lenders—nonbank lenders that are largely unregulated. Nonbank consumer lending is governed by consumer protection statutes, but nonbank small business lending is outside of any clear regulatory framework that would protect borrowers from potentially predatory practices. This Article argues that the optimal regulatory regime is a combination of both state authority over fintech lenders and inclusion of small business …

2019 Icrcc Proceedings Table Of Contents, Conference Organizers

International Crisis and Risk Communication Conference

These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2019 International Crisis and Risk Communication Conference (ICRCC) held March 11-13, 2019. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for example, natural …

How Do You Perpetuate It-Enabled Change When Top Management Participation And Involvement Diminish?, Cecil Eng Huang Chua, Adrian Yong Kwang Yeow, Christina Wai Lin Soh

Business and Information Technology Faculty Research & Creative Works

Background: Research has demonstrated that sustained top management participation and involvement are important for IT-enabled change. However, this is not always possible. How IT-enabled change can succeed when top management participation and involvement diminish is an unsolved, but important research question. Method: We perform a 5-year exploratory longitudinal case study. Results: Our data is presented in two parts. We first present the contextual elements (goals, people, structures/processes, and artifacts) during the two years top management was actively participating and involved. For the three-year period where top management participation and involvement diminished, we present the contextual elements, and middle management's enactment …

Planning For Change In The Electric Power Industry: A Primer For Transactive Energy Scenario Development, Joshua Binus

Engineering and Technology Management Faculty Publications and Presentations

The electric power industry and its associated infrastructures (a.k.a. "the grid") are evolving from centrally planned, organized, and operated networks of players, technologies, and resources to systems of systems that are increasingly digitized and distributed in their operation and innovative capacity. Subsequently, strategic planners and technology managers associated with the electric power industry are faced with a range of scenarios to evaluate, including one that considers the emergence of commercialized transactive energy systems in the coming ten-year time horizon. The crafting of a transactive energy scenario can help inform technology innovation and management efforts that benefit consumers, electricity providers, and …

Digital Innovation And Socioeconomic Transformation: Mobile Money In Sub-Saharan Africa, Wenxiu (Vince) Nan

2019

Digital innovation enabled by digital technologies has the potential to transform existing socioeconomic practices, processes, and structures. In spite of the transformative potential, the relation between digital innovation and resulting socioeconomic transformation has been underexplored, especially at the societal level in developing countries. To fill this research gap, this dissertation is dedicated to investigating how and why digital innovation leads to socioeconomic transformation, when it does. Drawing on the digital innovation and technological transition literatures, I propose a multilevel theoretical framework that illustrates the processes and mechanisms through which digital innovation enables socioeconomic transformation in developing countries context. This dissertation …

Global Aviation System: Towards Sustainable Development, Marina P. Bonser Dr.

International Journal of Aviation, Aeronautics, and Aerospace

Aviation around the world has integrated into a global system. As the integration process continues, more aspects and levels of it need to be lead towards the sustainable development of the whole system via advancing strategic management, global communication proficiency, and technological expertise. It becomes essential to enrich global language (English) proficiency with cross-cultural communication competence not only for communication in the air but also for airport security, passenger and cargo services, aircraft and equipage engineering, building, and maintenance. Nowadays lower levels of management need more advanced strategic thinking and problem solving skills, and higher levels of management need global …

Appalachian Economic Futures, Dewayne Barton, John Deskins, Paul Corbit Brown, William Hal Gorby, Jill Moles Mullins, Nicholas F. Stump, Matt Winans, Brenden E. Mcneil, Eloise Elliott, Chris Haddox, E Gordon Gee, Eddie Brzostek, Audra Slocum, Trevor Mckenzie, Tom Hansell

Exhibit Panels

When people talk about the future of Appalachia, they typically mean economic futures: What will happen to coal jobs? How will Appalachia diversify its economy? What about poverty? Stereotypes about our region represent our people as disinterested in education, and hostile to innovation, technology, and sustainability. We see a different story. This part of the exhibit looks at ways that Appalachians are taking their strong sense of culture, their linguistic distinctiveness, and their relationship to the natural world to imagine new futures in diverse industries, sustainable practices, and stronger education systems.

From Dreaming To Believing: A Review Of Consumer Engagement Behaviours With Brands’ Social Media Content Across The Holiday Travel Process, Dean Creevey, Etain Kidney, Glenn Mehta

Articles

This paper reviews social media user engagement behaviours with brands and proposes a new stage within the travel process. Specifically, the pre-trip stage is examined and investigation into a two sub-stage split is proposed; pre-purchase and post-purchase. Dubbed the Believing phase, this paper calls for research into the patterns of engagement behaviour towards hotel brands’ content at this currently under-researched stage. Current social media-focussed research examines influence on purchasing decisions of users, social media usage on-site, and post-trip evaluation. There remains a conceptual gap highlighting the behavioural patterns of users during the period between initial purchase and subsequent departure.

Researching Pure Digital Entrepreneurship – A Multimethod Insider Action Research Approach, Kisito Futonge Nzembayie, Anthony Paul Buckley, Thomas M. Cooney

Articles

Knowledge production in Pure Digital Entrepreneurship (PDE) needs to reflect the non-linear nature of a journey defined by digital artifact and platform creation. Accordingly, this paper proposes and offers practical guidance on the use of Multimethod Insider Action Research (MIAR) as a suitable research design for studying the entrepreneurial journey in this context. It argues for integrating first-person Reflective Practice, second-person Collaborative Inquiry and Design Research for third-person knowledge production that balances rigour and relevance. While calls for such forms of longitudinal process inquiry have largely gone unanswered due to identified challenges, this paper uses a case narrative to illustrate …

Music Streaming Application Using Php, Html, Css, And Javascript, Kelsie Miller

Williams Honors College, Honors Research Projects

This project is focused on displaying the skills and computer programming languages I have learned throughout my years at Akron. In this design, the backend of my application will be PHP. The frontend of the site will be composed of HTML, CSS, and JavaScript. This site will also have a database that I will build through phpMyAdmin. The project will also be mobile responsive, so if the website would ever be deployed, it will be available on mobile devices. I chose a music streaming site because I have always loved music and it posed as a challenge. My goal in …

Strategic Opportunities In Rental Companies And Ridesharing, Julia Baumann, Danay Kmatz, Noaa Lanotte, Zachary Murray, Jonathan Weaver

Williams Honors College, Honors Research Projects

Given the future of mobility, the increase in online shopping, and the ease of ridesharing, companies need to adapt their network to one that uniquely utilizes their resources to cater to these dramatic changes. The task in this case was to re-image Goodyear’s dealer network and find possible ways to use their excess space to help establish themselves in the future of mobility. The team conducted secondary research on three main topics: retail versus online shopping, Goodyear’s services compared to services needed by Uber and Lyft drivers, and information regarding the current and future status of ridesharing.

An Examination Of The Stock Market's Effect On Economic Inequality, Nicholas Golina

Williams Honors College, Honors Research Projects

The economic literature on economic inequality has shown that it can negatively impact aggregate demand because it indicates a higher concentration of wealth in the hands of the top 10% as opposed to the poor and middle class, who are more likely to consume. The literature has identified many factors that can lead to increasing inequality. The stock market could be one of those factors since it can either create an upward redistributive effect towards the top 10% or redistributive effect towards the middle class. This paper tested the effect of the stock market on inequality. This study contributes to …

Towards A Fault-Tolerant, Scheduling Methodology For Safety-Critical Certified Information Systems, Jian Lin

Journal of International Technology and Information Management

Today, many critical information systems have safety-critical and non-safety-critical functions executed on the same platform in order to reduce design and implementation costs. The set of safety-critical functionality is subject to certification requirements and the rest of the functionality does not need to be certified, or is certified to a lower level. The resulting mixed-criticality systems bring challenges in designing such systems, especially when the critical tasks are required to complete with a timing constraint. This paper studies a problem of scheduling a mixed-criticality system with fault tolerance. A fault-recovery technique called checkpointing is used where a program can go …

A Systematic Review Of Process Modelling Methods And Its Application For Personalised Adaptive Learning Systems, Kingsley Okoye

Journal of International Technology and Information Management

This systematic review work investigates current literature and methods that are related to the application of process mining and modelling in real-time particularly as it concerns personalisation of learning systems, or yet still, e-content development. The work compares available studies based on the domain area of study, the scope of the study, methods used, and the scientific contribution of the papers and results. Consequently, the findings of the identified papers were systematically evaluated in order to point out potential confounding variables or flaws that might have been overlooked or missing in the current literature. In turn, a critical structured analysis …

Table Of Contents Jitim Vol 27 Issue 4, 2018-2019

Journal of International Technology and Information Management

ToC JITIM - Special Issue on ICT4D

Table Of Contents Jitim Vol 28 Issue 1, 2019

Journal of International Technology and Information Management

Table of contents

Agent-Based Modeling And Simulation Approaches In Stem Education Research, Shanna R. Simpson-Singleton, Xiangdong Che

Journal of International Technology and Information Management

The development of best practices that deliver quality STEM education to all students, while minimizing achievement gaps, have been solicited by several national agencies. ABMS is a feasible approach to provide insight into global behavior based upon the interactions amongst agents and environments. In this review, we systematically surveyed several modeling and simulation approaches and discussed their applications to the evaluation of relevant theories in STEM education. It was found that ABMS is optimal to simulate STEM education hypotheses, as ABMS will sensibly present emergent theories and causation in STEM education phenomena if the model is properly validated and calibrated.

A Multilayer Secured Messaging Protocol For Rest-Based Services, Idongesit Efaemiode Eteng

Journal of International Technology and Information Management

The lack of descriptive language and security guidelines poses a big challenge to implementing security in Representational State Transfer (REST) architecture. There is over reliance on Secure Socket Layer/Transport Layer Security (SSL/TLS), which in recent times has proven to be fallible. Some recent attacks against SSL/TLS include: POODLE, BREACH, CRIME, BEAST, FREAK etc. A secure messaging protocol is implemented in this work. The protocol is further compiled into a reusable library which can be called by other REST services. Using Feature Driven Development (FDD) software methodology, a two layer security protocol was developed. The first layer is a well hardened …

Table Of Contents Jitim Vol 28 Issue 4, 2019

Journal of International Technology and Information Management

Table of Contents