Technology and Innovation Commons^™

A Handbook For Inventors And Innovators: Technology Commercialization At The University Of Nebraska–Lincoln

NUtech Ventures: Publications

Overview: Director’s Message * Commercialization * Technology Transfer Process * Benefits * Resources

Sponsored research: Process * Bayh-Dole Act * Funding Resources

Invention disclosure: Who * What * When * Why

Intellectual property: Patent * Other Forms of Intellectual Property * Criteria * Barriers to Patenting * Life of a Patent * University Ownership

Commercialization: Licenses and Licensing Process

NUtech Ventures’ mission is to commercialize technologies generated from the research and creative activities of the University of Nebraska–Lincoln. Namely, NUtech Ventures seeks to facilitate the transfer of innovations from the “lab to the marketplace” for the benefit of society. This …

The Challenge Of Blocking Malvertising, Catherine Dwyer, Susanne O'Callaghan, Chinmay Juneja, Preston Rollins, Harpreet Wasan, Ameet Kanguri

Student and Faculty Research Days

This poster invited Research Days attendees to learn more about malvertising--the practice of hiding malicious code within online advertisements--and the challenges of detecting and preventing it.

An Analysis Of The Relationship Between Security Information Technology Enhancements And Computer Security Breaches And Incidents, Linda Betz

CCAC Theses and Dissertations

Financial services institutions maintain large amounts of data that include both intellectual property and personally identifiable information for employees and customers. Due to the potential damage to individuals, government regulators hold institutions accountable for ensuring that personal data are protected and require reporting of data security breaches. No company wants a data breach, but finding a security incident or breach early in the attack cycle may decrease the damage or data loss a company experiences. In multiple high profile data breaches reported in major news stories over the past few years, there is a pattern of the adversary being inside …

Veal: The Rise Of Generation Interactive, Patrick Aievoli

Zea E-Books Collection

The purpose of this book is to investigate and discuss the premise that the current generation was constructed to be consumers for a transitional marketplace. As the economy shifted from analog to digital, consumers had to be trained to accept, use and progress within a new economic model through changes in societal and economic patterns. During the course of this book those patterns will be discussed and displayed as a confluence of: Marketplace manipulation, Abusive use of technologies, and Lack of governance.

In this book I discuss how those events are reflected in the habits and lifestyles of the current …

Global Reach, Local Markets: The Challenges Of Leading Global Innovation, Sarah Higgins

Honors Theses

This Global Studies honors thesis addresses how managers and leaders of global firms manage innovation across multiple markets. Current research on multinational corporations provides an understanding of different kinds of innovation and the ways to attend to multiple markets. However, there is less documentation of how these innovation strategies are actually implemented on the ground and the tensions that these efforts might produce. Therefore, my research focuses in particular on the challenges and tensions faced by leaders of global firms as they implement transnational innovation strategies. This study is based upon in-depth interviews with 20 participants who held positions in …

A Study Of The Success Of Group Formation In Virtual Teams Using Computer-Mediated Communications, Eliel Melón-Ramos

CCAC Theses and Dissertations

In the digital domain, virtual teams within organizations and corporations are becoming common. Restructuring an organization or corporation is vital because competition and globalization are increasing. In this era of globalization, distributed working groups need to develop a competitive advantage in these ever-changing environments. Historically, teams had experienced problems stemming from geographical and temporal limitations. With the increase of technology in telecommunications, organizations are increasingly forming virtual teams, which have become critical to the survival of nearly any corporate entity.

Virtual teams have some of the same problems that regular teams have. One of the key challenges is the method …

An Investigation Of Socio-Technical Components Of Knowledge Management System (Kms) Usage, Noel Wint Jr.

CCAC Theses and Dissertations

Existing literature indicates that although both academics and practitioners recognize knowledge management (KM) as a source of competitive advantage, users are not always willing to use a knowledge management system (KMS). Because of the social nature of knowledge transfer, a KMS can be considered a socio-technical system. Many explanations have been presented for this failure to utilize the KMS. These explanations include a number of the socio-technical factors relating to people, processes, and technologies. While these factors may have significant explanatory power when examined independently, existing studies have not sufficiently addressed the interactions among all three socio-technical factors or their …

A Dynamic Model Of The Choice Of Technology In Economic Development, Haiwen Zhou, Ruhai Zhou

Economics Faculty Publications

In this overlapping-generations model, there is unemployment in the manufacturing sector. Manufacturing firms engage in oligopolistic competition and choose technologies to maximize profits. With capital as a fixed cost of production, increasing returns in the manufacturing sector exist. In the unique steady state, first, when individuals become more patient, the savings rate increases while the level of an individual’s income decreases. Second, an increase in population or percentage of income spent on manufactured goods does not change steady-state technology while the level of an individual’s income decreases. Third, an increase in the wage rate leads manufacturing firms to choose more …

Understanding User Experience In Gaming, Sri Chaitanya Sanaboina

Masters Theses

"This research examines the effect of virtual reality gaming versus desktop based gaming on spatial presence, social presence, and intention to play. It draws on cognitive theory of presence, social presence theory, and theory of reasoned action to generate the research hypotheses and explain the observed phenomenon. A within-subject experimental design (N=53) was used to evaluate the effects of virtual reality versus desktop based gaming. The results suggest that both spatial presence and social presence were significantly enhanced in the virtual reality gaming environment while intention to play was significantly greater in the desktop based gaming environment"--Abstract, page iii.

Bridging The Gap Between Supply Chain And Consumer Experience, Cui Zou

Masters Theses

Many researchers agree that supply chain management is at the root of addressing customer values and increasing customer satisfaction. However, in reality the route to accomplishing these goals is not so clearly defined. The studies herein attempt to shed some insight on a special perspective to bridge the gap between supply chain and customer experience. The ideas behind these studies explore the notion that customer experience can be impacted by a vast spectrum of factors from suppliers to even the specific mobile commerce (m-commerce) tools they use.

To gain insight into the supplier dimension of the supply chain, a survey …

นวัตกรรมระบบจัดเก็บข้อมูลด้านวัฒนธรรมอาหารท้องถิ่นไทย, อุรปรีย์ ประภาสวัสดิ์

Chulalongkorn University Theses and Dissertations (Chula ETD)

นวัตกรรมระบบจัดเก็บข้อมูลด้านวัฒนธรรมอาหารท้องถิ่นไทย มีวัตถุประสงค์เพื่อศึกษาปัจจัยที่มีอิทธิพลต่อพฤติกรรมการรับรู้ความรู้ด้านอาหารท้องถิ่นไทย เพื่อสร้างระบบจัดเก็บข้อมูลด้านอาหารท้องถิ่นไทยเป็นหมวดหมู่ เพื่อสร้างเว็บไซต์รองรับการเผยแพร่ข้อมูลด้านอาหารท้องถิ่นไทย และเพื่อนำเว็บไซต์อาหารท้องถิ่นไทยออกสู่เชิงพาณิชย์ โดยวิธีการวิจัยประกอบด้วย การวิจัยเชิงคุณภาพ การวิจัยเชิงปริมาณ การวิเคราะห์จากความต้องการของลูกค้าโดยใช้เครื่องมือการกระจายการทำงานเชิงคุณภาพ เพื่อประเมินปัจจัยที่สำคัญในการออกแบบเทคนิคเชิงคุณภาพ และทำการออกแบบระบบจัดเก็บข้อมูลอาหารท้องถิ่นไทย ทำการทดสอบการยอมรับเทคโนโลยี และการศึกษาเชิงพาณิชย์ จากผลการวิเคราะห์ลำดับความสำคัญของข้อมูลอาหารท้องถิ่นที่มีการสืบค้นมากสุดของกลุ่มนักศึกษาด้านอาหาร โดยใช้คะแนนถ่วงน้ำหนัก อันดับที่ 1 ตำรับอาหาร 2.95 อันดับที่ 2 วิธีการปรุง 2.18 อันดับทื่ 3 รูปภาพอาหาร 1.78 อันดับที่ 4 ความเป็นมาของอาหาร 1.59 และอันดับที่ 5 ข้อมูลร้านอาหาร 1.78 ในส่วนของกลุ่มนักท่องเที่ยว อันดับที่ 1 ตำรับอาหาร 2.04 อันดับที่ 2 ประเภทของอาหาร (คาว/หวาน/ว่าง) 1.87 อันดับที่ 3 วิธีการปรุง 1.79 อันดับที่ 4 วิธีการหาวัตถุดิบ 1.76 และอันดับที่ 5 ข้อมูลร้านอาหาร 1.61 จากผลการวิเคราะห์ลำดับความสำคัญของข้อมูลอาหารท้องถิ่นที่มีการนำไปใช้ประโยชน์ของกลุ่มนักศึกษาด้านอาหาร โดยใช้คะแนนถ่วงน้ำหนัก อันดับที่ 1 ใช้ประโยชน์ในการศึกษา 2.28 อันดับที่ 2 ปรุงอาหาร 2.27 อันดับที่ 3 ประกอบตำราเรียน 1.90 อันดับที่ 4 เทคนิคการปรุงอาหาร 1.74 และอันดับที่ 5 เขียนตำราอาหาร 1.31 ในส่วนของกลุ่มนักท่องเที่ยว อันดับที่ 1 ได้แก่ ดูแลสุขภาพ 2.22 อันดับที่ 2 ปรุงอาหาร 2.13 อันดับที่ 3 ใช้ประโยชน์ในการศึกษา 2.03 อันดับที่ 4 เทคนิคการปรุงอาหาร และประกอบตำราเรียน 1.78 ผลการศึกษาการพัฒนา Model …

Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle

Honors Undergraduate Theses

Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …

Property Or Currency? The Tax Dilemma Behind Bitcoin, Scott A. Wiseman

Utah Law Review

At Bitcoin’s peak in November 2013, there were 93,000 global transactions made in a single day. These users purchased everyday items such as personal services, food, and real estate. This alone suggests that Bitcoin is not primarily used as a long-term investment tool, but rather is used as a currency and a vehicle for global transactions. Congress and the IRS should regulate it accordingly. Representative Stockman’s Virtual Currency Reform Act offered an attempt to negate the IRS decision and officially classify Bitcoin and other virtual currencies as currency instead of property. A tax reclassification would alleviate typical users’ many inconveniences …

Inclusive Crowdfunding, Andrew A. Schwartz

Utah Law Review

Retail crowdfunding under Title III of the JOBS Act has a fundamental advantage over accredited crowdfunding and intrastate crowdfunding: the value of inclusivity. What that is worth in a given instance may be difficult to calculate, but it is surely more than zero. This is one reason to expect that retail crowdfunding, once it commences, may prove more successful than many commentators anticipate.

Alice Was No Rabbit Hole: Why Software Inventors Should Be Neither Surprised, Nor Alarmed, Sherman Helenese

Utah Law Review

Trade secrets offer an alternative to patent - ineligible innovations and to the problems and perils of protecting, defending and enforcing patents. Although there is currently limited trade secret legislation on the national level, nearly all states have adopted, with little substantive variation, the Uniform Trade Secrets Act. Unlike patent - eligibility requirements that precluded software in Gottschalk, Diehr, Alice, and Tenon from patent protection, no trade secret is automatically deemed out of scope. Trade secrets encompass anything of value, so long as it is not generally known and reasonable steps are taken, such as the use …

Battle Of The Beds: The Economic Impact Of Airbnb On The Hotel Industry In Chicago And San Francisco, Katherine Goree

Scripps Senior Theses

The sharing economy is the private redistribution of goods via peer-to-peer sharing. Since internet use has saturated the U.S., the sharing economy has become widely internet-based. Airbnb, a website and app that facilitates the short-term rental of space to stay in another person’s home, has become a major component of the sharing economy.

This study includes an empirical analysis of the hotel occupancy rates in two major markets, San Francisco and Chicago, and how they have or have not changed, from the 2008 launch of Airbnb through the end of 2014. The study hypothesizes that Airbnb has had a statistically …

An Exploration Of The Smart Cities Concept: The Case For The Cork Region, Marguerite O'Connor

Theses

The term “Smart City” has gained a lot of attention from policy-makers, business leaders and citizens in recent years. The definition of what a smart city is differs depending on the city, region or individual that you ask but most definitions define it as local governments’ projects and initiatives that are implemented through some form of information and communication technologies, which are designed to enhance the quality of life for citizens and stakeholders whilst maintaining a sustainable future. This study aims to build an understanding of what the Smart cities concept actually means to Cork and the implications of Information …

Comment To The Sec In Support Of The Enhanced Disclosure Of Patent And Technology License Information, Colleen V. Chien, Jorge Contreras, Carol Corrado, Stuart Graham, Deepak Hedge, Arti K. Rai, Saurabh Vishnubhakat

Faculty Scholarship

Intangible assets like IP constitute a large share of the value of firms, and the US economy generally. Accurate information on the intellectual property (IP) holdings and transactions of publicly-traded firms facilitates price discovery in the market and reduces transaction costs. While public understanding of the innovation economy has been expanded by a large stream of empirical research using patent data, and more recently trademark information this research is only as good as the accuracy and completeness of the data it builds upon. In contrast with information about patents and trademarks, good information about IP licensing is much less publicly …

Achieving Value Co-Creation In It Outsourcing, Szu-Yuan Sun, Li-Shan Chen

Journal of International Technology and Information Management

Over the past few decades, information technology outsourcing has become a widely used and researched means for enterprises to enhance their performance. As future collaboration is the most desirable outcome between enterprises and IT outsourcing vendors, the purpose of this study is to construct a new model to examine: 1) whether information technology outsourcing satisfaction impact future collaboration, 2) whether value co-creation impact outsourcing satisfaction, 3)which factors influence value co-creation, and 4) whether trust influence enterprises’ commitments. This research assumes that: 1) trust predicts enterprises’ commitments; 2) customer orientation and participation, service quality, communication culture, and enterprises’ commitment predicts value …

Identifying Four Key Means Of Business Value Creation Using Enterprise Systems: An Empirical Study, Prithvi Bhattacharya

Journal of International Technology and Information Management

Enterprise Systems (ES) is increasingly becoming the choice of IT platform for most large organizations in the world. As a result, the potential of such systems to create more business value is of key interest to both industry and academia. The aim of this study is to identify the key means of business value creation that Enterprise Systems can enable. The contribution of this paper is that it identifies and proposes four key means by which Enterprise Systems can create business value: (a) Operational Efficiency (b) Mergers and Acquisitions, (c) Innovation (in product and process), (d) Strategic Decision Making. This …

Choice Of Agile Methodologies In Software Development: A Vendor Perspective, Sriram Rajagopalan, Saji K. Mathew

Journal of International Technology and Information Management

The purpose of this research was to develop understanding about how vendor firms make choice about agile methodologies in software projects and their fit. Two analytical frameworks were developed from extant literature and the findings were compared with real world decisions. Framework 1 showed that the choice of XP for one project was not supported by the guidelines given by the framework. The choices of SCRUM for other two projects, were partially supported. Analysis using the framework 2 showed that except one XP project, all others had sufficient project management support, limited scope for adaptability and had prominence for rules.

Enhancing The Use Of Web 2.0 Technologies In Higher Education: Students’ And Lectures’ Views, Razep Echeng, Abel Usoro

Journal of International Technology and Information Management

Learning quality enhancement with Web 2.0 tools needs good implementation framework and lessons from best practice. However, there is not much research on what constitutes best practice in the implementation of Web 2.0 in learning activities. This research seeks to fill this gap by seeking the views of students and lecturers on increased adoption of Web 2.0 social tools in learning activities. The research reports on the quantitative and qualitative study carried out in UK. This research reveals that improved learning experience with the use of Web 2.0 tools in higher education is positively related to perceived usefulness, perceived ease …

Trends In Commercial-Off-The-Shelf Vs. Proprietary Applications, Vijay K. Agrawal, Vipin K. Agrawal, A. Ross Taylor

Journal of International Technology and Information Management

This study examines factors valued by IS managers in deciding if COTS software is a viable alternative to proprietary software. The results indicate managers who anticipate increased usage of COTS packages in 5 years used the same top three factors in the formation of their decisions to adopt COTS as their colleagues who anticipated either zero change in COTS usage or an increased usage of proprietary software used in deciding not to adopt COTS software. Managers anticipating increased COTS usage had a statistically significant higher value for each of those items compared to managers not anticipating growth in COTS software.

Online Trust Cues: Perceptions And Application, Antonina A. Bauman

Journal of International Technology and Information Management

This qualitative study analyzes perceptions of online trust cues as identified by shoppers from three countries: Germany, Russia, and the USA. A novel approach of the repertory grid method is used to study online trust cues in business-to-consumers commercial online transactions. This study resulted in the list of web site elements and features that consumers recognize as trust cues and use to evaluate e-vendor’s trustworthiness. Findings show that out of fourteen categories of online trust cues, identified by online shoppers, three categories of online trust cues are found to be common across three cultures while eleven categories are culture specific. …

Evaluation Of Classification And Ensemble Algorithms For Bank Customer Marketing Response Prediction, Olatunji Apampa

Journal of International Technology and Information Management

This article attempts to improve the performance of classification algorithms used in the bank customer marketing response prediction of an unnamed Portuguese bank using the Random Forest ensemble. A thorough exploratory data analysis (EDA) was conducted on the data in order to ascertain the presence of anomalies such as outliers and extreme values. The EDA revealed that the bank data had 45, 211 instances and 17 features, with 11.7% positive responses. This was in addition to the detection of outliers and extreme values. Classification algorithms used for modelling the bank dataset include; Logistic Regression, Decision Tree, Naïve Bayes and the …

The Perceived Business Benefit Of Cloud Computing: An Exploratory Study, Thomas Chen, Ta-Tao Chuang, Kazuo Nakatani

Journal of International Technology and Information Management

The objective of the research is to study the benefits of cloud computing perceived by adopters and examine the impact of moderating factors on the relationship between the type of cloud computing and the perceived benefit. The moderating factors include firm size and value-chain activities. A measurement instrument of a 5-point Likert scale was administered on businesses of different sizes in Taiwan. The benefit of cloud computing measured in the study were: cost reduction, improved capability and enhanced scalability. The results show that the perceived benefit of cloud computing varies depending on the type of cloud computing, the value chain …

Can Contracts Replace Qualification In A Sourcing Process With Competitive Suppliers And Imperfect Information?, Yue Jin, Jennifer K. Ryan

Department of Supply Chain Management and Analytics: Faculty Publications

This paper considers a manufacturer who outsources the production of a product to multiple competing suppliers, who differ in their cost structures and in their capabilities for producing high-quality products. The manufacturer must design the sourcing process to ensure that the selected supplier has sufficient quality capability, while encouraging competition among the suppliers. We develop and analyze a mathematical model of performance-based contracting, a sourcing method that is appropriate when the manufacturer has imperfect information regarding the suppliers’ costs and capabilities. We compare the performance of performance-based contracting with that of a two-stage sourcing process, an alternative sourcing method that …

It Governance-An Integrated Framework And Roadmap: How To Plan, Deploy And Sustain For Improved Effectiveness, Gad J. Selig

Journal of International Technology and Information Management

The issues, opportunities and challenges of effectively managing and governing an organization’s Information Technology (IT) demands, investments and resources has become a major concern of the Board and executive management in enterprises on a global basis. A rapidly growing number of organizations have become increasingly dependent on a broad array of technologies to manage and grow their businesses. IT is an integral part of most organizations today and will certainly become more critical in the future. This paper proposes a comprehensive and integrated IT governance framework and roadmap which identifies the appropriate current and emerging best practices methodologies for each …

Usability Test Of Personality Type Within A Roommate Matching Website: A Case Study, Mrinalini Shekhawat, Shilpa Deshmukh, Gabriel Monroy, Anupriya Tiwari, Xiaoyun He, Heechang Shin, Yuan Hong, Haibing Lu

Journal of International Technology and Information Management

We designed and built a roommate matching website, exclusively for students, which allow students to have a central point in which they can meet credible roommate candidates, search for verified housing, and easily reach out to these individuals to further their relationship, and eventually share living space. Our website aims to allow a user to search for compatible roommates not just by living habits, but by tying in the personality of candidates in reference to their own personality type. This type of personality matching in conjunction with a standard behavioral survey is the basis of the algorithm used for roommate …

Table Of Contents

Journal of International Technology and Information Management

Table of Contents for Volume 25 Number 4