Technology and Innovation Commons^™

Exploring Motivations And Usage Patterns Of Social Media Users, Anita Whiting

Atlantic Marketing Association Proceedings

Social media is an important aspect of marketing today. According to Hanna et al (2011), social media is not an optional part of marketing strategy but a mandatory component for most companies today. Social media usage is rapidly growing. Facebook, the largest global social network, has over 1.19 billion users with an annual growth rate of eighteen percent (Aichner & Jacob 2015).

Perceived Risk Reduction In E-Commerce Environments, C. Michael Powell, Chris Conca

Atlantic Marketing Association Proceedings

During the past three decades, the growth of e-commerce has presented marketers with many new arenas for research and application. Certainly e-commerce has become a significant portion of the world economy and in particular the consumer sector. As previous literature has consistently considered perceived risk as a major factor consumer purchase decisions, this research identifies several major components of consumer perceived risk (PR) and their normative implications in the e-commerce environment

Using Focus Groups And Correspondence Analysis To Explore The Relationship Between Millennials' Online Behavior And Their Opinions Of Online Reviews, James E. Stoddard, Michael J. Dotson, Neel Das

Atlantic Marketing Association Proceedings

Consumer decision-making regarding a purchase is usually influenced by feedback received from other people in addition to prior experiences/beliefs/attitudes and marketer dominated information. Such diverse sources of influence are collectively referred to as the influence mix (Simonson and Rosen 2014). Of the different sources in the influence mix, word-of-mouth (i.e., feedback received from other people) is one of the most impactful sources of information (Duan, Gu, and Whinston 2008). With the advent of e-tailers on the Internet, the influence of word-of-mouth communication has grown significantly in the form of online consumer reviews (Schindler ad Bickart 2012). Research has shown that …

Profile Of Corporate Social Media Consumer Segments, Beverly Wright, Aberdeen Leila Borders, Paul H. Schwager, S. Scott Nadler

Atlantic Marketing Association Proceedings

The trade and academic literature is replete with commentary about the need for companies to develop promotional strategies and to adopt media platforms that are more engaging and conversational with customers than the traditional top-down company directed one-way communication strategies of the past (Thomas, Peters, Howell and Robbins, 2012; Foster, West and Francescucci 2011; Deighton and Kornfeld, 2009). This viewpoint is supported by Christodoulides (2008) who reported that many customers view information about a company or brand that they obtained from blogs, social networking sites and the like as being more relevant, believable and important to them in their interactions …

Taking The Plunge: Online Data Collection Using Mturk, L. Jean Harrison-Walker

Atlantic Marketing Association Proceedings

Mechanical Turk, an online crowdsourcing service created in 2005 by Amazon.com, is gaining in popularity among academics as a source of subjects for survey research. The initial attraction is based on access to a very large pool of participants who can be accessed online producing rapid response at low cost with minimal effort on the part of the researcher. For the uninitiated, however, the task of designing and running a research project on MTurk is rather daunting.

This paper begins with an introduction to MTurk. We review the language of MTurk and explain how a researcher goes about setting up …

Factors Affecting Dimensional Precision Of Consumer 3d Printing, David D. Hernandez

International Journal of Aviation, Aeronautics, and Aerospace

This paper investigates the factors affecting dimensional precision of consumer-grade 3D printing, attempting to isolate and mitigate sources of error. The focus is on creating engineering prototypes of, tooling for, or finalized instances of mechanical devices. A specific fused deposition modeling printer – the Ultimaker 2 – is analyzed in terms of meeting precise physical dimensions, consistent shapes, and predictable surface finish. Extensive trial and error resulted in removal of several sources of bias, with square test articles exhibiting a lower-than-anticipated mean percentage error of -0.387% (SD = 0.559), a value comparable to other modern manufacturing techniques. A full …

Online Privacy Matters, Singapore Management University

Perspectives@SMU

How much are you willing to pay for online privacy? Is regulation the only way to keep your data from being misused?

Shopper Marketing: Moving Online, Singapore Management University

Perspectives@SMU

The advent of smartphones have changed the way advertisers induce shoppers to buy

Spatial And Temporal Trends In Information Technology Outsourcing, Arti Mann, David Folch, Robert J. Kauffman, Luc Anselin

Research Collection School Of Computing and Information Systems

Over the last two decades information technology (IT) outsourcing has grown dramatically, and has emerged as a strategic choice for firms searching for ways to control their costs and maintain a competitive edge. The mechanisms driving its growth are not fully understood though. In this research, we employ an approach that focuses on geographic, temporal, and industrial proximity in a mechanism that identifies the process underlying the diffusion of IT outsourcing across firms within the U.S from 2000 to 2010. We focus on the role that firm location plays in the diffusion process, and use space-time clustering techniques from the …

Computer Supported Collaborative Learning: A Business Simulation Activity Using Social Media, Siyoung Chung, Hichang Cho

Research Collection Lee Kong Chian School Of Business

Social media are dramatically changing the way welive and make social relationships with others. While students areso immersed in social media in their daily life, social mediaadoption in classroom has been slow. Educators who wish toexperiment with social media for CSCL struggle to find ways toincorporate the expected benefits and advantages of social mediato teaching lessons. This paper reports on the experiences ofusing social media for a business case simulation activity in ahigher learning context. Drawing on a qualitative feedback andsocial media log data of 27 teams of 135 undergraduate students,this paper discusses the advantages and disadvantages of socialmedia as …

The Innovation Makerspace: Geographies Of Digital Fabrication Innovation In Greater New York City, Kathryn Dickerson

Theses and Dissertations

Desktop digital fabrication technology has the potential to powerfully alter the economics, geography, and sociology of production. The desktop technology cannot reach its potential for widespread impact until it improves in quality and decreases in price. Makerspaces have emerged in the United States in the last eight years as informal social organizations where innovation in this technology may be occurring. This study examines whether innovation in digital fabrication technology has occurred, or has the potential to occur, at makerspaces in the New York City area.

Integration Of Techniques Related To Ship Monitoring : Research On The Establishment Of Chinese Maritime Domain Awareness System, Yanze Sun

Maritime Safety & Environment Management Dissertations (Dalian)

No abstract provided.

Periodic Reporting In A Continuous World: The Correlating Evolution Of Technology And Financial Reporting, Daniel C. Rowe

Duke Law & Technology Review

The evolution of technology has drastically altered what it means to be a reporting company in the eyes of the Securities and Exchange Commission. Technological development has also played a large role in the shifting trend from periodic reporting to continuous reporting, as is particularly apparent in the evolution of the Form 8-K. It is true that the increasingly technological world of continuous reporting does not come without disadvantages. This issue brief, however, argues that despite the increased risks and challenges of continuous reporting, its net effect on disclosure, and the investing community generally, is positive. With that benefit in …

Disruption Risk Early Warning Analysis Of Qingdao Port Service Supply Chain, Mingni Wang

World Maritime University Dissertations

No abstract provided.

Q&A With Brad Peters, Chairman And Founder, Birst, Singapore Management University

Perspectives@SMU

The man behind one of Silicon Valley’s leading Cloud Business Intelligence and Analytics firms shares his thoughts on the future of the data business

Effects Of The Use Of Points, Leaderboards And Badges On In-Game Purchases Of Virtual Goods, Fiona Fui-Hoon Nah, Lakshmi Sushma Daggubati, Amith Tarigonda, Raghu Vinay Nuvvula, Ofir Turel

Research Collection School Of Computing and Information Systems

Game design elements are major factors in gamification. In this study, we seek to examine the impact of game design elements on users’ in-game purchases of virtual goods. The purchase of virtual goods due to players’ intrinsic motivation has been studied but little is known about the purchase of virtual goods due to the use of game design elements (i.e., Points, Leaderboards and Badges) built into the games. Extending our knowledge to this realm can help researchers to better understand gamers’ behaviors, and game designers and marketers to better promote and sell virtual goods in online games.

Creating Greater Synergy Between Hci Academia And Practice, Fiona Fui-Hoon Nah, Dennis Galletta, Melinda Knight, James R. Lewis, John Pruitt, Gavriel Salvendy, Hong Sheng, Anna Wichansky

Research Collection School Of Computing and Information Systems

This paper presents perspectives from both academia and practice on how both groups can collaborate and work together to create synergy in the development and advancement of human-computer interaction (HCI). Issues and challenges are highlighted, success cases are offered as examples, and suggestions are provided to further such collaborations.

Developing Strategic Decision Making Process For Product And Service Planning, Yonghee Cho

Engineering and Technology Management Faculty Publications and Presentations

It is imperative to forecast advanced or emerging technologies to aid in decision making on firm's R&D investments and business plan for commercialization efforts. Even though a company must align R&D planning with overall business planning such as manufacturing, sales and marketing, personnel, and finance, systematic management approaches are limited in it based upon the prediction of technological change and speed. This paper aims to provide a decision support tool to aid in strategic service planning and technology development in a firm. The study is to enhance strategic development of service and product with the consideration of emerging technologies. This …

Bio-Fuel Alternatives In South African Airways (Saa) Operations - Is It An Effective Response To Vulnerability Over Carbon Taxes And Penalty?, Daniel Kwasi Adjekum

International Journal of Aviation, Aeronautics, and Aerospace

The paper did a comparative analysis of the carbon emission and European Union Emission Trading Surcharges (EU ETS) of South African Airways (SAA) current fleet that used aviation jet A1 fuel and the same fleet if it had used a 25% bio-fuel ‘drop in’ for the European routes within the first quarter of the 2014 flying year (FY 14). Operational data in terms of the flight scheduled, aircraft type, total time enroute, route stage length, passenger estimates were obtained through SAA’s flight operations website. An independent t–test was conducted to compare means of the emissions. The mean carbon dioxide …

The Business Of Innovation, Singapore Management University

Perspectives@SMU

The ability to solve business problems creatively is admirable…and sometimes a matter of necessity

Driving Uber’S Success, Singapore Management University

Perspectives@SMU

Besides being a disruptive innovation, Uber’s exponential growth has been based on smart lobbying and use of social media

Verizon’S “Certification Process” And Why The Fcc Needs To Take A Stand, P. J. Gretter

Indiana Law Journal

This Note will give an in-depth review of the legality and policy implications of Verizon’s lengthy certification process. Part I will give a short background of the time leading up to Verizon’s purchase of the C-Block. It will then review the actual rules of the agreement between Verizon and the FCC at the time of the purchase, as well as the pertinent history following the purchase. Part II will analyze whether Verizon’s lengthy certification process violates the C-Block rules or the general spirit of Verizon’s agreement to abide by the rules. Part III will then argue that, even if Verizon’s …

Progressive Trust Formation Within The South African Fresh Produce Industry Through The Use Of Self-Service Technologies, Justy Range, Awie C. Leonard Phd

The African Journal of Information Systems

When using self-service solutions to deliver services the challenge is to retain the trust of the end user. This is specifically the case when dealing with end users in the fresh produce market environment. This sector has not seen the adoption of self-service technologies specifically in southern Africa. In this paper we propose a model to enhance our understanding of trust formation using self-service technologies. A qualitative research approach, based on a case study was followed to create the model. This case study offers insight into how the dynamics of the product, supporting services and the technology shapes trust forming …

Bio-Fuel Alternatives In South African Airways (Saa) Operations - Is It An Effective Response To Vulnerability Over Carbon Taxes And Penalty?, Daniel Kwasi Adjekum

Aviation Faculty Publications

The paper did a comparative analysis of the carbon emission and European Union Emission Trading Surcharges (EU ETS) of South African Airways (SAA) current fleet that used aviation jet A1 fuel and the same fleet if it had used a 25% bio-fuel ‘drop in’ for the European routes within the first quarter of the 2014 flying year (FY 14). Operational data in terms of the flight scheduled, aircraft type, total time enroute, route stage length, passenger estimates were obtained through SAA’s flight operations website. An independent t–test was conducted to compare means of the emissions. The mean carbon dioxide …

Us Policy Of Technology Transfer To China, Amna Mehmood, Sadaf Farooq

Business Review

Hans Morgenthau defined international politics as the struggle for power among nations. Initially power was understood in terms of security and military supremacy only. But time has proved that military power is only effective when it is supported by a strong economy. Especially in post-Cold War era when the world is transforming from uni-polar to multi-polar world on the basis of competing economic centres, political economy has attained equal importance at par with the international security studies, if not more. One of the most important and sensitive area of international political economy is technology transfer, a life bloodfor modernization of …

Slides: The Colorado River: Innovation In The Face Of Scarcity, Anne J. Castle

Innovations in Managing Western Water: New Approaches for Balancing Environmental, Social and Economic Outcomes (Martz Summer Conference, June 11-12)

Presenter: Anne J. Castle, Stanford Woods Institute for the Environment

40 slides

Slides: The Blm And Colorado Dnr Mou: A Water-Based Partnership, Roy Smith

Innovations in Managing Western Water: New Approaches for Balancing Environmental, Social and Economic Outcomes (Martz Summer Conference, June 11-12)

Presenter: Roy Smith, Bureau of Land Management

19 slides

Slides: Never Let A Crisis Go To Waste, Lester Snow

Innovations in Managing Western Water: New Approaches for Balancing Environmental, Social and Economic Outcomes (Martz Summer Conference, June 11-12)

Presenter: Lester Snow, Executive Director, California Water Foundation

39 slides

Slides: Wrapping Up The Big Horn Adjudication: Lessons After 38 Years And 20,000 Claims, Ramsey L. Kropf

Innovations in Managing Western Water: New Approaches for Balancing Environmental, Social and Economic Outcomes (Martz Summer Conference, June 11-12)

Presenter: Ramsey L. Kropf, Deputy Solicitor for Water Resources, Office of the Solicitor, U.S. Department of the Interior

34 slides

Slides: The Columbia River Treaty, Barbara Cosens

Innovations in Managing Western Water: New Approaches for Balancing Environmental, Social and Economic Outcomes (Martz Summer Conference, June 11-12)

Presenter: Barbara Cosens, Professor, University of Idaho College of Law and Waters of the West Graduate Program

22 slides