Technology and Innovation Commons^™

Embracing Self Service Technology For Hotel Productivity Growth, Kee Chuan Neo

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper explores the various ways in which self-service technology (SST), if employed by the hotel industry, can actually contribute to the productivity growth in Singapore. The study provides an understanding of customer’s technology acceptance and readiness by utilizing the two widely extended and accepted approaches, Technology Readiness Index (TRI) and Technology acceptance model (TAM). The study also evaluated the four common self-service technology channels: electronic kiosks, the Internet, mobile devices, and the telephone applications. From an investigation on past studies, it is found that Singapore is receptive to self-service technology. Self-service technology thus could bring a highly respectable return …

Technology Enhancement In Hotel Guestroom, Chee Wah Peter Too

UNLV Theses, Dissertations, Professional Papers, and Capstones

This is an exploratory research paper looking on various types of technology, facilities enhancement and devices adopted by hoteliers for their guestrooms to meet the ever increasing demand and expectations from their guests. This paper also explores the technologies and devices that owners use to leverage on business sustainability for their operations. As part of the corporate social responsibility, hotel owners are exploring the opportunities to increase these activities through the use of modern technology and devices to reduce damage to the environment such as using energy saving devices in their properties. Business and leisure travelers who are environmentally conscious …

Is Virtualization An Appropriate Method Of Disaster Recovery For The Hospitality Industry?, Manognya Murukutla

UNLV Theses, Dissertations, Professional Papers, and Capstones

Organizations across all business sectors are making increasing use of IT today. While other industries have understood the consequences of this dependence in the event of IT disasters and placed a large emphasis on disaster recovery plans and technology, the hospitality industry is lagging behind. One of the reasons why the hospitality industry does not place as much of an importance to disaster recovery is the cost. However, IT disaster is a very damaging occurrence, and measures should be taken to mitigate the event. Loss of a property's information technology (IT) functions can cause chaos in a hotel’s operations leading …

Will Retail Travel Agencies In Singapore Survive: Comparison Between Retail Travel Agencies And Online Reservation Services, Yan Xin Low

UNLV Theses, Dissertations, Professional Papers, and Capstones

Over the last two decades, the tourism industry has grown rapidly. But its evolution has been influenced by various factors such as culture and environmental changes including economic status and competition. Some of these factors, culture for instance, act as constants, providing some form of predictability to the evolution of the tourism industry within a specific society. While other factors, such as economic status and competition, act as variables that drive the industry to reach its potential. Hofstede defined “culture” as a collective programming of the human mind that distinguishes the members of one group or category of people from …

Digital/Social Media As An Audience Marketing Tool To Promote Corporate Events, Corie Rand

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this professional paper, a case study, is to determine the benefits of using digital/social media as an additional audience-marketing tool in promoting and increasing registration for business-to-business (B2B) corporate in-person events. This case study researches the state of the B2B publishing/media industry, and the media company, Reed Business Information (RBI) is the focus of this study. This paper will address RBI's business need to invest in additional revenue streams, and the potential of applying researched marketing tools that could help to promote and drive registration for events. The impact of applying digital/social media, as a marketing tool, …

Case Study: Feasibility Analysis Of Renewable Energy Supply Systems In A Small Grid Connected Resort, Jody Robins

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper presents a case study on the feasibility of a small grid connected resort in the marine west coast climate of Canada to implement a renewable energy supply system. The current industry conditions of three renewable energy systems are explored including small and large wind energy conversion systems, solar photovoltaic cell systems, and energy cell systems. Furthermore, these three systems are evaluated using the power load, wind, and solar radiation information from a specific resort. The renewable energy source assessment and optimization software HOMER (National Renewable Energy Laboratory, US) is used to evaluate the costs and benefits of each …

Business Intelligence In Meeting Planning Software, Svetlana Staneva

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper is a content analysis of business intelligence functionality in major meeting planning software. The research explores products for list management work (primarily handling online registration), various products providing multi-level database support (registration, housing, event logistics), and others in the categories of attendee management and exhibition management. It presents an assessment of applications’ abilities to fulfill transactional recording needs as well as their extended capabilities to respond to analysis questions for strategic decision-making support.

The Utilization Of A Hybrid Task Technologyfit-Technology Acceptance Model For The Evaluation Of Hotel Guest Empowerment Technologies Usage, Thomas Schrier

UNLV Theses, Dissertations, Professional Papers, and Capstones

In the modern economy organizations are trying to find every means possible to increase productivity and reduce costs. As such many organizations have turned to technology to aid in this. Due to this in recent years there has been a transition from traditional consumer self-service environments to technology assisted self-service environments. Through the use of technology customers are able to create products and services for purchase by with little to no help from the organization providing the products and services.

The hotel industry has also seen a rise in the use of technology applications to guests in performing services once …

Taxonomy Of Knowedge Management Research In Hospitality And Tourism, Henner Nehles

UNLV Theses, Dissertations, Professional Papers, and Capstones

The hospitality industry is operating in an ever increasing knowledge-based economy, where hotels have to increase customer satisfaction and retention levels, lower employees turnover rates and operating expenses, maximize profits and strive to gain a sustainable competitive advantage. “Knowledge management caters to the critical issues of organizational adaptation, survival, and competence in the face of increasingly discontinuous environmental change. Essentially, it embodies organizational processes that seek synergistic combinations of data and information processing capacity of information technologies, and the creative and innovative capacity of human beings” (Civi, 2000, p.166). Knowledge Management (KM) is not a new concept. It has its …

A Review Of The Hotsos Implementation At The Mandalay Bay Resort And Casino, Sarita Noyola

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this professional paper is to develop a case that analyzes the implementation of a guest service response system at a full service hotel resort. The term implementation will refer to the following: the start to completion process and steps utilized to install a new method into hotel operations. The definition of system, for the purposes of this report is a technological solution that utilizes limited manual processes and relies upon computers, mobile devices and computer programming. For the purposes of this report the term full service hotel resort will refer to a casino resort and hotel that …

Online Leisure Hotel Selection Criteria And Booking Behavior Of Young Middle-Income Singaporeans, Kin Wai Lee

UNLV Theses, Dissertations, Professional Papers, and Capstones

The Internet has changed the face of purchasing and customer behaviour over the last decade or so. Traditional concepts of marketing must be reviewed and businesses must be ready to fully embrace the online marketplace. The hotel industry is no different and evidently, has much to gain from this new medium with online sales figures climbing annually (Carroll & Sileo, 2007; PhoCusWright, 2006).

Studies have shown that more and more consumers are moving towards the Internet to find their products and services and ultimately making the purchase online (Starkov & Price, 2003). Singaporeans make for interesting subjects in this area, …

Technology And Social Anxieties, Attitudes And Behavioral Intentions Of Singaporeans Towards Using Self-Service Technology (Sst), Mukesh Kumar

UNLV Theses, Dissertations, Professional Papers, and Capstones

The interactions between customers and service organizations, known as service encounters, have generally been between front-liner and consumers. Gradually however, these encounters are changing with the introduction of self-service facilities that are quickly replacing service staff. The use of self-service technology has seen an incredible amount of growth globally over the last few years. Self-service technologies are currently being used in more diverse ways for new services than once thought possible. The expenditure on self-service kiosks is expected to rise by 88% and the dollar value of transactions taking place through self-service technology should exceed 1.3 trillion by 2007 (Avery, …