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Research Collection Lee Kong Chian School Of Business

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Articles 241 - 248 of 248

Full-Text Articles in Technology and Innovation

R&D/Marketing Communication During The Fuzzy Front-End, Rudy K. Moenaert, Arnoud De Meyer, William E. Souder, Dirk Deschoolmeester Jan 1995

R&D/Marketing Communication During The Fuzzy Front-End, Rudy K. Moenaert, Arnoud De Meyer, William E. Souder, Dirk Deschoolmeester

Research Collection Lee Kong Chian School Of Business

The planning stage of an innovation project has a great effect on the commercial performance of the project. During the "fuzzy front-end", the organization formulates a concept of the product to be developed, and determines whether or not the organization will invest resources in the concrete development of the idea. The integration of R&D and marketing activities is a necessary condition for success in innovation projects. The research question of this study is: from an information processing perspective, what role does information transfer play in integrating R&D and marketing functions during the planning stage, and what effects do project formalization …

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R&D-Marketing Integration Mechanisms, Communication Flows, And Innovation Success, Rudy K. Moenaert, William E. Souder, Arnoud De Meyer, Dirk Deschoolmeester Jan 1994

R&D-Marketing Integration Mechanisms, Communication Flows, And Innovation Success, Rudy K. Moenaert, William E. Souder, Arnoud De Meyer, Dirk Deschoolmeester

Research Collection Lee Kong Chian School Of Business

The authors report the results of their study of forty technologically innovative Belgian companies to examine the interaction between marketing and R&D. They studied one commercially successful and one commercially unsuccessful technological product innovation project in each participating company and collected data from one marketing and one R&D respondent per project. Communication flows between marketing and R&D are increased under conditions involving formalization of projects, decentralization, positive inter-functional climate, and role flexibility.

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Internationalisation Of R&D Improves A Firm's Technical Learning, Arnoud De Meyer Jul 1993

Internationalisation Of R&D Improves A Firm's Technical Learning, Arnoud De Meyer

Research Collection Lee Kong Chian School Of Business

Companies have been reluctant to internationalize the R&D function. The reasons for keeping R&D geographically centralized are mostly related to preserving optimal communication patterns. But market forces, and the diffusion of the sources of technological know-how, oblige many companies to decentralize and internationalize their R&D laboratories. How does one manage this international network of laboratories? The author takes the position that companies internationalize R&D to improve the process of technical learning. If this is the case, the management of the laboratory network has to stimulate this technical learning. On the basis of 14 case studies, five areas warrant attention: creating …

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The Manufacturing Contribution To Innovation, Arnoud De Meyer Oct 1991

The Manufacturing Contribution To Innovation, Arnoud De Meyer

Research Collection Lee Kong Chian School Of Business

The description of the contribution of manufacturing to the innovation process is often limited to the task of providing the necessary information to enable the development function to create a design which is easy to manufacture, and to be instrumental in the fast ramp-up of the production process. Though these are important tasks, it is argued in this paper that there is a third aspect of manufacturing’s contribution to innovation, namely the creation of a manufacturing system which is favorable to product innovation. This goes far beyond the design of an appropriate production process, but requires the creation of a …

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Managing Expert Systems: A Framework And Case Study, Rob R. Weitz, Arnoud De Meyer Sep 1990

Managing Expert Systems: A Framework And Case Study, Rob R. Weitz, Arnoud De Meyer

Research Collection Lee Kong Chian School Of Business

This paper addresses the problem of managing the development and implementation of a large expert system in an organization. A traditional systems analysis and design methodology is used as a framework to highlight similarities and differences in managing large scale traditional computer based projects and large expert systems. As a non-technical, prescriptive guide, this article focusses on defining at each stage in the project, the tasks to be accomplished, resources required, impact on the organization, likely benefits and potential problems. The case of a large expert system implemented by a multinational corporation across several European sites is used to clarify …

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Determination Of Adopter Categories By Using Innovation Diffusion Models, Vijay Mahajan, Eitan Muller, Rajendra Kumar Srivastava Feb 1990

Determination Of Adopter Categories By Using Innovation Diffusion Models, Vijay Mahajan, Eitan Muller, Rajendra Kumar Srivastava

Research Collection Lee Kong Chian School Of Business

Using the analytical logic underlying the classical adopter categorization approach proposed by Rogers, the authors suggest that adopter categories for a product innovation can also be developed by using their well-established diffusion models such as the Bass model. With data on 11 consumer durable products, they compare adopter categories generated by the classical approach and the Bass diffusion model, respectively. An application examining the diffusion of personal computers is documented to illustrate the usefulness of the adopter categorization based on the Bass diffusion model in studying differences among adopter categories.

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The Flow Of Technological Innovation In An R&D Department, Arnoud De Meyer Dec 1985

The Flow Of Technological Innovation In An R&D Department, Arnoud De Meyer

Research Collection Lee Kong Chian School Of Business

The flow of technological information, in particular the type of sources and transfer channels for technological information has been a focus of research interest since the very first studies concerning management of research and development. However, the results of these empirical studies, although encouraging and useful to managers, leave several questions unanswered, and even worse, contain some contradictions. In this paper we will try to explain some of these contradictions using the technology characteristics as a contingency factor. The model, which we will present has been tested in a twofold way: questionnaires were used to provide insight into the importance …

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A Technological Lifecycle Approach To The Organizational-Factors Determining Gatekeeper Activities, Arnoud De Meyer Oct 1984

A Technological Lifecycle Approach To The Organizational-Factors Determining Gatekeeper Activities, Arnoud De Meyer

Research Collection Lee Kong Chian School Of Business

The paper deals with the question whether gatekeepers arise spontaneously (non-hierarchical) or are created by administrative action (hierarchical). The author's approach to the problem relies on the use of a lifecycle model of an organisation devised by Utterback and Abernathy. They distinguish a product-innovation, a transitional and process- innovation (consolidation) phase in the development of an enterprise. The author's hypothesis is that gatekeepers can arise via either route depending on the phase in which enterprise is operating. In the earlier phases the author predicts that gatekeepers will either be absent or non-hierarchical (spontaneous) while in later phases they will be …

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