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Perspectives@SMU

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Full-Text Articles in Technology and Innovation

Building Family Businesses In Thailand, Singapore Management University Oct 2014

Building Family Businesses In Thailand, Singapore Management University

Perspectives@SMU

State policies, an access to political rent, plus investing in relationships and innovation are some of the ways family businesses thrive in Thailand

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Finding Answers In Digital Media Research, Singapore Management University Aug 2014

Finding Answers In Digital Media Research, Singapore Management University

Perspectives@SMU

It is a different ball game altogether when measuring the effectiveness of an online advertisement than that of print and broadcast

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Crowdsourcing For Success, Singapore Management University May 2014

Crowdsourcing For Success, Singapore Management University

Perspectives@SMU

Fluentlee.com’s co-founder achieved 90 percent savings through crowdsourcing

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Big Pharma Is Hurt, Singapore Management University Mar 2014

Big Pharma Is Hurt, Singapore Management University

Perspectives@SMU

Cutting down R&D inefficiency and restoring the trust of investors and consumers are key to curing the industry’s ills.

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Wired And Ready For Action, Singapore Management University Jan 2014

Wired And Ready For Action, Singapore Management University

Perspectives@SMU

Digital connectivity has changed the business model and will allow current vertical industries to hitch their value propositions and revenue streams to other firms' offerings.

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Bridge Over Troubled Strategies, Singapore Management University Nov 2013

Bridge Over Troubled Strategies, Singapore Management University

Perspectives@SMU

If strategy is the future of an organisation, implementation is its bridge. And successful implementation should be straightforward. But it isn’t. A new website has the answers

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As The World Turns: The Wealth Of Nations In The 21st Century, Singapore Management University Oct 2013

As The World Turns: The Wealth Of Nations In The 21st Century, Singapore Management University

Perspectives@SMU

As the Asian Century gets under way, the question is not how giants like India and China will achieve prosperity for their peoples, but how the smaller, less economically powerful countries will be able to experience the ‘warmth’ of the wealth of nations. "Sustainable growth and shared prosperity’ is one way to close the gap," says Suvit Maesincee, director of the Sasin Institute for Global Affairs (SIGA) at Chulalongkorn University, Bangkok.

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Disruptive Innovation In The Classroom, Singapore Management University Oct 2013

Disruptive Innovation In The Classroom, Singapore Management University

Perspectives@SMU

Disruptive innovation, as described on the website of the man who coined the term, Clayton Christensen, is "a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors". Prominent examples include how the personal computer (disruptor) displaced the mainframe computer (disruptee), cellular phones displacing fixed line telephony, and community colleges eating into the market share of four-year colleges.

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Sitting On The Digital Divide, Singapore Management University Sep 2013

Sitting On The Digital Divide, Singapore Management University

Perspectives@SMU

Persuading the ‘digital resistant’ while balancing the digital:traditional media budget is a challenge for marketers

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A New Approach To Charitable Giving, Singapore Management University Jul 2013

A New Approach To Charitable Giving, Singapore Management University

Perspectives@SMU

Move over social entrepreneurship: hello venture philanthropy

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The Missing Link, Singapore Management University Jun 2013

The Missing Link, Singapore Management University

Perspectives@SMU

LinkedIn changes the face of professional networking and recruitment.

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Glocal Warming, Singapore Management University Jun 2013

Glocal Warming, Singapore Management University

Perspectives@SMU

Revolutionising legacy brands is not just about that Big Bang. Incremental changes may count for a whole lot more.

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Cracking The Case, Singapore Management University May 2013

Cracking The Case, Singapore Management University

Perspectives@SMU

Can you build a convincing business case within 24 hours? A bunch of undergraduates did. Twenty-four teams took part in this year’s APEX Business-IT Global Case Challenge, the fifth edition of an annual student-run competition started by undergraduates at Singapore Management University’s School of Information Systems.

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Konformity Kills, Singapore Management University May 2013

Konformity Kills, Singapore Management University

Perspectives@SMU

Unconventional Thinking. More crucial now than ever before. According to Dr. Eric J. Romero, the fall of the great brands of the last millennium - Nokia, Kodak, Hewlett Packard and General Motors - are examples of how conventional thinking impedes innovation. Nowadays, it is unconventional leadership and thinking that spur competitive advantage. The importance of creativity has been emphasised in nearly all literature and journal articles published this decade, adds the author of “Compete Outside the Box: The Unconventional Way to Beat the Competition”. "The fact is, the lack of it has brought the corporate behemoths …

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When On The Mountain Top, Create New Summits, Says Samsung Asia Pacific Ceo, Singapore Management University Nov 2012

When On The Mountain Top, Create New Summits, Says Samsung Asia Pacific Ceo, Singapore Management University

Perspectives@SMU

The past couple of years have been nothing short of phenomenal for Korean electronics giant, Samsung. The company has seen success with a number of their products, particularly in the television business. "For TV, we've been number one in the world since 2005," exclaimed Gregory Lee, President and CEO of Samsung Asia.

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Beckon The Dragon: How Businesses Can Attract The Chinese Consumers Through Digital Marketing, Singapore Management University Jan 2012

Beckon The Dragon: How Businesses Can Attract The Chinese Consumers Through Digital Marketing, Singapore Management University

Perspectives@SMU

With a population of more than 1.3 billion people, China is one market that any business would be remiss not to attract. But, with the population spread over an area of 9,600,000 sq km, how do businesses ensure their messages get through to their potential customers?

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Cloud Computing: Low Cost High-Rise Living For Small And Medium Businesses, Singapore Management University Nov 2011

Cloud Computing: Low Cost High-Rise Living For Small And Medium Businesses, Singapore Management University

Perspectives@SMU

The trajectory of Information Technology’s (IT) growth and its impact has been explosive. Its continual evolution has created new paradigms in the way businesses are conducted, and how people interact with one another. One might even say that IT has trumped television to become the most important household entertainment medium.

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