Technology and Innovation Commons^™

The Digital Engine Model: Generating Leads Through The Application Of Dcm And Inbound Marketing, Kyle A. Huggins, John D. Hansen

Journal of Applied Marketing Theory

Digital Content Marketing (DCM) has become a primary tool for marketers in driving lead generation in today’s digital marketing world. Leading brands are creating and curating content trying to build brand equity and trust, connecting content to consumer action through brand story. And while strong theoretical models of content marketing have been discussed in the marketing literature, like Hollebeek and Macky (2019), there is a dearth of understanding about the application and direct impact of organic digital content strategies on marketing directives. This paper investigates an applied model, called The Digital Engine, which provides instruction on proper inbound marketing techniques …

Adoption Of Ict To Support Rural Small-Holder Farmers : A Systematic Review, Abdus Salaam Seat, Shaun Pather

African Conference on Information Systems and Technology

Access to Information and Communication Technologies (ICTs) are slowly becoming more available to rural communities given a number of innovative approaches over recent years such as the implementation of Community Networks (CNs). Consequently, ICTs are able to become more meaningful in support of livelihoods of these communities, such as in agriculture production. Potential benefits to smallholder farmers include increase yields and reduced effort. However, there is very little evidence of smallholder farmers integrating ICTs into their livelihood activity. In this paper a Systematic Literature Review is used to explore the challenges faced in this sector. A total of 83 articles …

A New World Order?: Considering Slaughter’S Notion Of The Disaggregated And Networked State, Darlene N. Moorman

The Downtown Review: An Interdisciplinary Journal Written and Peer-Reviewed by Mandel Honors College Students at Cleveland State University

This paper briefly explains Slaughter's (2004) argument for the emergence of a new world order defined by a disaggregated and networked state where the relevance of soft power has become all the more critical in conversations of politics and corresponding theory. This transformation (arising in the face of the so-called 'globalization paradox') is considered, exploring (a) what this means for the world system and (b) what concerns it may consequently bring.

Digital Literacy Among Older Adults In Singapore, Mindy Eiko Tadai, Micah Tan

ROSA Research Briefs

Singapore stands as the fourth most digitally competitive country, after Denmark, USA, and Sweden, in the latest edition of the IMD World Digital Competitiveness Ranking (IMD World Competitiveness Center, 2022). This global ranking measures the capacities of 63 nations to adopt and explore digitally transformative practices across government, industry, and wider society. Among households in Singapore, an astounding 99% have Internet access and 92% have computer access (Infocomm Media Development Authority, 2023). Even within the eldest surveyed cohort, proportions of smartphone usage have risen from 28% in 2017 to 48% in 2021 among resident Singaporeans aged 75 and above, and …

Digitalisation Touches Everything, Havovi Joshi

Asian Management Insights

Digitalisation touches everything

Revisiting Cybersecurity Awareness In The Midst Of Disruptions, Avideh Sadaghiani-Tabrizi

International Journal for Business Education

The awareness of cybersecurity and knowledge about risks from a variety of threats, which present harm or steal private information in internetworking could help in mitigation of vulnerabilities to risks of threats in safeguarding information from malware and bots. Revisiting cybersecurity awareness of every member and evaluation of organization’s posture might help to protect sensitive or private information from a network of computers, working together and forming into botnets. The purpose of the qualitative case study narrative was to explore prospects for integrating cybersecurity education into elementary school children’s curriculum through interviews of elementary schoolteachers, IT experts, and parents to …

Swipe Right Into A Disciplinary Hearing: How The Use Of Dating Apps Could Earn An Attorney More Than A Bad First Date, Zachary S. Aman

Catholic University Journal of Law and Technology

The Model Rules of Professional Conduct seek to police the conduct of attorneys. Each jurisdiction adopts its own rules of professional conduct to apply to the attorneys licensed within it. Notably, the model rules prohibit any sexual relationship between the attorney and client unless that relationship precedes the attorney-client relationship. Traditionally, defining a "sexual relationship" was simple, particularly if the attorney and client engaged in sexual intercourse. The introduction of dating apps, however, has blurred the line.

This article outlines the inherent risks of attorneys using dating apps at a time when most newly-licensed attorneys make up the majority of …

Navigating With Sharks: How The Marketing Practices Help To Create Successful Phishing Emails, Erica Castilho

Graduate Thesis and Dissertation 2023-2024

A phishing email is a crime where a scammer sends an email to get sensitive data. Everyday phishing email attacks impact billions of people worldwide. Preparing users to better identify phishing and avoid risky engagement with it is essential to combat this threat. We consider that as phishing emails and email marketing aim to target email clicks, scammers can use marketing practices in phishing emails to achieve their goals. However, the security research community doesn't explore deeply the similarities between phishing and email marketing. This study presents a distinctive framework known as the Phishing Engagement Marketing Optimization (PEMO). The primary …

The Need For International Ai Activities Monitoring, Parviz Partow-Navid, Ludwig Slusky

Journal of International Technology and Information Management

This paper focuses primarily on the need to monitor the risks arising from the dual-use of Artificial Intelligence (AI). Dual-use AI technology capability makes it applicable for defense systems and consequently may pose significant security risks, both intentional and unintentional, with the national and international scope of effects. While domestic use of AI remains the prerogative of individual countries, the unregulated and nonmonitored use of AI with international implications presents a specific concern. An international organization tasked with monitoring potential threats of AI activities could help defuse AI-associated risks and promote global cooperation in developing and deploying AI technology. The …

Determinants Of Continuance Intention To Use Mobile Wallets Technology In The Post Pandemic Era: Moderating Role Of Perceived Trust, Shailja Tripathi

Journal of International Technology and Information Management

The Covid-19 pandemic amplified the volume and importance of mobile payments using digital wallets and placed a basis for their continued adoption. The objective of the study is to formulate and test a comprehensive model by integration of the technology acceptance model (TAM) and expectation confirmation model (ECM) with the addition of three constructs, namely perceived trust, perceived risk, and subjective norm, to identify the determinants of continuance intention to use mobile wallets. Questionnaire-based survey method was used to gather the data from 550 users having experience using mobile wallets for more than six months. The data were analyzed using …

Empowering Elderpreneurs Scommerce For Genx Consignment Store Owners In West Virginia, Joyita Sarkar

Graduate Theses, Dissertations, and Problem Reports (ETD)

In an ever-evolving digital landscape, this research explores Generation X (GenX) consignment store owners in West Virginia and the transformative power of Social commerce (sCommerce). Despite the ubiquity of Social media platforms, little attention has been given to the impact of sCommerce on the consignment store industry. Drawing from the Technology Acceptance Model (TAM) and the Diffusion of Innovation Theory (DIT), this study examines the factors influencing sCommerce adoption decisions for GenX consignment store owners.

Through qualitative research, this study uncovers untold stories within this entrepreneurial landscape. Purposeful sampling of 11 women and 20-60 minutes of in-depth interviews reveal the …

How Social Media Influencer Collaborations Are Percieved By Consumers, Veronica L. Thomas, Kendra Fowler, Faegheh Teheran

Marketing Faculty Publications

Within the social media community, influencers engage in a variety of collaborative practices such as tagging, reposting content from, or forming partnerships with other influencers and brands. While such collaborative efforts are a known practice, less is understood about how influencer collaborations affect consumers' perceptions of the partnering influencers, specifically when a status differential exists within the collaboration. We suggest that such collaborative practices, specifically those where the focal influencer has a higher status than the collaborating partner, may help to weaken consumers' perceptions that the influencer's actions are purely self‐focused. A pilot study, analyzing both influencer–influencer collaborations and influencer–brand …

Learning Outcomes And Learner Satisfaction: The Mediating Roles Of Self-Regulated Learning And Dialogues, Sean Eom, Nicholas Jeremy Ashill

Journal of International Technology and Information Management

The interdependent learning process is regarded as a crucial part of e-learning success, but it has been largely ignored in e-learning empirical research. Grounded in constructivist and social constructivist theory, we present and test an e-learning success model consisting of eight e-learning critical success factors (CSF) derived from constructivist and social constructivist models. Three hundred seventy-two on-line students from a Midwestern university in the United States participated in the survey. The data collected from the survey was used to examine the partial least squares structural equation model. The results highlight the importance of self-regulated learning and dialogical processes to explain …

Acceptance Of Interoperable Electronic Health Record (Ehrs) Systems: A Tanzanian E-Health Perspective, Emmanuel Mbwambo, Herman Mandari

Journal of International Technology and Information Management

The study assessed factors that influence the acceptance of interoperable electronic Health Records (EHRs) Systems in Tanzania Public Hospitals. The study applied a hybrid model that combined the Technology Acceptance Model (TAM) and Technology-Organization-Environment (TOE). Snowball sampling technique was applied and a total of 340 questionnaires were distributed to selected clinics, polyclinics and hospitals, of which 261 (77%) received questionnaires were considered to be valid and reliable for subsequent data analysis. IBM SPSS software version 27.0 was employed for data analysis. Findings indicated that relative advantage, compatibility, management support, organizational competency, training and education, perceived ease of use, perceived usefulness, …

Analysis Of The Impact Of Vaccinations On Pandemic Metrics In The New York Metropolitan Area, Oredola A. Soluade, Heechang Shin, Robert Richardson

Journal of International Technology and Information Management

This study evaluates the relationship between pandemic cases and vaccination usage, ICU bed utilization, hospitalizations, and deaths in the New York City metropolitan area. The study includes variables for the lockdown period and confirmed infections. The evaluation addresses three periods: (1) before vaccinations, (2) after vaccinations, and (3) the lockdown period. In addition, the number of vaccines per day for the manufacturers (Pfizer, Moderna, and Johnson & Johnson) are included in the study. Comparisons with New Jersey and Connecticut are used to validate that New York statistics are consistent with other states. The results provide a general model of the …

Digital Collectibles: Exploring Non-Fungible Tokens (Nfts) Through Twitter Messages, Peter Haried, James Murray

Journal of International Technology and Information Management

The growing popularity of non-fungible tokens (NFTs) has created a new digital collectibles asset class and market. NFTs are unique digital tokens built on blockchain technology that can represent anything from art, property rights, certificates of authentication to sports collectibles. The use of blockchain provides the framework for digital ownership and brings the notion of scarcity to the digital NFT asset class. With the emerging NFT market and growing consumer base little work has investigated the factors behind NFT interest and participation. Using a dataset of 26,444 tweets on NBA Top Shot, one of the largest and most popular NFT …

The Geopolitics Of Infrastructuralized Platforms: The Case Of Alibaba, Hong Shen, Yujia He

Patterson School of Diplomacy and International Commerce Faculty Publications

Contemporary digital platforms have become increasingly infrastructuralized, and started to raise geopolitical tensions with their global expansion. Amidst the heightened geopolitical competition between the US and China, the growing power of Chinese infrastructuralized platforms has made them the center of recent geopolitical dynamics. Drawing from an exploratory case study, this paper discusses Alibaba, one of the most prominent Chinese Internet giants, as an infrastructuralized platform, and highlights its geopolitical struggles. Often perceived as an e-commerce company, Alibaba has become ‘infrastructuralized’: its now-massive digital empire has moved beyond e-commerce, expanding into almost every aspect of China’s and global digital economy such …

Comparing The Effects Of User Generated Video Reviews And Brand Generated Advertisements On Consumer Decisions On Youtube, Vaibhav Shwetangbhai Diwanji, Jaejin Lee

Journal of Applied Marketing Theory

This empirical study examines the effects of user generated vlogs (UGV) versus brand generated ads (BGA) on consumer decisions on YouTube. UGV refers to any type of review video content about brands or products, created and published by users on YouTube. BGA refers to brand generated advertisements on YouTube. Guided by the elaboration likelihood model of persuasion, this online experimental research involved a 2 (source: UGV versus BGA) X 2 (involvement: high versus low) X 2 (gender: male versus female) between-subjects research design. Results showed that UGV elicited significantly greater effects on consumer brand attitudes and purchase intentions than BGA, …

Factors That Influence The Implementation Of Information And Communication Technology Inclusive Design Practices In Organisations, Faizel Ebrahim, Salah Kabanda, Guidance Mthwazi

African Conference on Information Systems and Technology

Inclusive design in information and communication technology (ICT) is the development of information and communication technology artifacts that are accessible and easy to use for as many people as possible. Human diversities must be considered when producing these inclusive design artifacts. It is not only important for abled people but also extends to people with disabilities, the elderly and anybody challenged with using these artifacts. Yet, few designers and developers adopt inclusive design methodologies in their practice. This study seeks to identify and understand the factors that influence the implementation of inclusive design practices in organisations. The methodology was based …

An Ethical Discussion About The Responsibility For Protection Of Minors In The Digital Environment: A State-Of-The-Art Review, Charles Alves De Castro, Aiden Carthy, Isobel Oreilly Dr

Articles

Many ethical questions have been raised regarding the use of social media and the internet, mainly related to the protection of young people in the digital environment. In order to critically address the research question "who is responsible for ethically protecting minors in the digital environment?", this paper will review the main literature available to understand the role of parents, the government, and companies in protecting young people within the digital environment. We employed a holistic process that covers a state-of-the-art review and desk research. The article is divided into four sessions; (1) Government Policies from the European Union (EU) …

Digital Equity: Difficulties Of Implementing The 1:1 Computing Initiative In Low-Income Areas, Demetric D. Williams

Dissertations

Successful One-to-One Computing Initiative implementation requires educators to communicate and collaborate effectively with everyone in the learning community. However, other factors such as teacher’s professional development, student’s perception, and parent’s perception often affect the implementation of the One-to-One Computing Initiative. School districts, which serve low-income areas in Mississippi, have difficulties ensuring students and communities have access to the information technology they need to participate outside the school setting. The concept is often called digital equity. However, when officials do not address the capacity, there is a vital threat to the participants’ civic, cultural, employment, lifelong learning, and access to essential …

How The Financial Services Industry Is Utilizing Social Media To Expand Their Client Base, Kristen Stewart

Marketing Undergraduate Honors Theses

Social media is becoming an increasingly important aspect of all companies’ marketing strategies. It is almost imperative for companies to advertise through social media if they want to have a fair chance of reaching the younger generation. In fact, “the majority (97%) of Gen Z consumers say they now use social media as their top source of shopping inspiration; 65% say they use social media to find entertaining content; and 61% of them are specifically interested in watching more video content” (Kastenholz, 2021). This proves that social media can make a significant and lasting impact on a company’s success. Social …

Sustainability In Web Development Through Energy Efficiency, Hannah Bebinger

Honors Projects

As global internet usage expands, websites are growing in both size and complexity. Contrary to the common belief that the internet is immaterial and “environmentally friendly”, web pages have significant negative environmental impacts (Frick, 2015). Websites contribute to global greenhouse gas (GHG) emissions and electricity consumption. Considering the current climate crisis, it is crucial that web developers be aware of the impact that their work has on the environment and actively work to improve site energy efficiency. With a lack of regulation and awareness, the environmental impact of websites has remained unchecked despite growing concerns for sustainability. Further research and …

Human-Machine Communication: Complete Volume 4

Human-Machine Communication

This is the complete volume of HMC Volume 4.

Co-Operatives, Work, And The Digital Economy: A Knowledge Synthesis Report, Greig De Peuter, Gemma De Verteuil, Salome Machaka

Communication Studies Faculty Publications

This report surveys recent literature on co-operative approaches to improving work and livelihoods in the digital economy, specifically in the gig economy, the tech sector, and digital creative industries. It introduces concepts that update co-operative theory and practice for the digital age, including platform cooperativism, open cooperativism, distributed co-operative organizations, and Exit to Community. It outlines how the co-operative model has been adopted by and for self-employed workers, platform workers, technologists and communication professionals, and data subjects. While the report presents evidence of co-ops’ potential to improve working conditions and mitigate power asymmetries in the digital economy, it also addresses …

The Application Of The Right To Be Forgotten In The Machine Learning Context: From The Perspective Of European Laws, Zeyu Zhao

Catholic University Journal of Law and Technology

The right to be forgotten has been evolving for decades along with the progress of different statutes and cases and, finally, independently enacted by the General Data Protection Regulation, making it widely applied across Europe. However, the related provisions in the regulation fail to enable machine learning systems to realistically forget the personal information which is stored and processed therein.

This failure is not only because existing European rules do not stipulate standard codes of conduct and corresponding responsibilities for the parties involved, but they also cannot accommodate themselves to the new environment of machine learning, where specific information can …

Evolution And Diffusion Of Icts In The Indian Railways: A Historical Analysis, Ramesh Subramanian

Journal of International Technology and Information Management

The Indian Railway system is one of the largest socio-technical systems in the world. It has existed for over 160 years, starting from the British Colonial times. It continues to play a critical role in present-day India. It’s continued functioning is dependent not only on the personnel who are employed in the railways, but also the technologies that go into the system. A critical technology in the functioning of the railway system is information and communications technologies (ICTs). ICTs are deployed in almost every facet of the railway system. But these ICTs did not manifest themselves recently. They have been …

Online Discussion Forum And Pre-Migration Information Seeking: An Affordance Perspective, Daniel Gulanowski, Luciara Nardon, Michael J. Hine

Journal of International Technology and Information Management

Potential immigrants increasingly rely on online technologies to access needed information as they have limited access to offline sources of information at the pre-arrival stage. The purpose of this paper is to investigate the role of online discussion forums in facilitating potential immigrants’ access to relevant information about the host country labor market. This paper draws on extant literature on computer-mediated communication and a qualitative content analysis of 363 forum discussions to explore the phenomenon of increased use of online forums by prospective immigrants to Canada to access relevant labor market information. We draw on existing concepts of technology affordances …

Jitim Table Of Contents - Vol. 31 Issue 2 - 2022

Journal of International Technology and Information Management

JITIM ToC

Assessing Performance Impact Of Digital Transformation For Instructors In The Covid-19 Era, Shailja Tripathi Dr., Shubhangi Urkude Dr.

Journal of International Technology and Information Management

Digital transformation has evolved as the main issue for higher education institutions (HEIs) across the globe due to the Covid-19 outbreak. The purpose of this study is to investigate the performance impacts of digital transformation for instructors of HEIs during the pandemic. The technology-to-performance chain (TPC) model pursues to predict the influence of an information system on the performance of an individual user. Hence, TPC model is used to evaluate the performance of instructors due to digital transformation in the institutions during the Covid-19 pandemic. The data is collected from instructors of higher educational institutions. Recently, partial least squares path …