Technology and Innovation Commons^™

Marketing Strategies Of Mobile Game Application Entrepreneurs, Talaya C. Waller, Robert J. Hockin, Gina S. Smith

International Journal of Applied Management and Technology

Mobile game application entrepreneurs can offer many benefits to the U.S. economy; however, 80% of the entrepreneurs in this study stated that marketing their mobile applications was a major business challenge. Based on Schumpeter’s theory of economic development and new value creation of technological innovation, the purpose of this phenomenological study was to explore the strategies that entrepreneurs have used to market their mobile game application development businesses successfully. Twenty mobile game application entrepreneurs from northern California, who successfully sustained their businesses for 3 or more years, completed semistructured interviews. Moustakas' modified van Kaam method was used and included coding …

Assimilation Of Tracking Technology In The Supply Chain, Rahul Basole, Maciek Nowak

Information Systems and Operations Management: Faculty Publications & Other Works

While tracking technology has become increasingly accessible, firms still struggle with deploying these technologies into the supply chain. Using the complementary perspectives of transaction cost and institutional theory, we develop an understanding of how supply network, product, and environmental characteristics jointly impact tracking technology assimilation. We empirically test our model on a global dataset of 535 supply chain executives and decision makers. The results suggest that assimilation is frequently initiated by an external stakeholder in a firm's supply chain and that firms must develop strong collaborative ties with their partners in order to take full advantage of this technology.

Myomlab As An Enabling E-Learning Technology: Bridging The Gap Between Student- And Instructor-Centered Learning, Mahesh Gupta 8524783

Journal of International Technology and Information Management

Technology is continually allowing educators to combine didactic and democratic approaches to facilitate learning and producing successful managers. This paper discusses how one such technology, myOMlab—integrated within a learning management system, Blackboard—can deliver core operations management course, catered primarily to working students i.e., interns and future managers. To confront the bias against online education and engage in serious research on online education, we share our experiences of teaching one semester-long online course. Although robust research evidence is yet to be gathered to convince educators about its benefits, we propose a set of successful myOMlab activities (including manual and Excel-based Dice …

Artificial Intelligence In Engineering Risk Analytics, Desheng Wu, David L. Olson, Alexandre Dolgui

Department of Supply Chain Management and Analytics: Faculty Publications

Risks exist in every aspect of our lives, and can mean different things to different people. While negative in general they always cause a great deal of potential damage and inconvenience for stakeholders. Recent engineering risks include the Fukushima nuclear plant disaster from the 2011 tsunami, a year that also saw earthquakes in New Zealand, tornados in the US, and floods in both Australia and Thailand. Earthquakes, tornados (not to mention hurricanes) and floods are repetitive natural phenomenon. But the October 2011 floods in Thailand were the worst in 50 years, impacting supply chains including those of Honda, Toyota, Lenovo, …

Blended Learning: Institutional Frameworks For Adoption And Implementation, Anida Duarte

Theses & Dissertations

Blended Learning in education is the future for higher education. The rapid changes in technology combined with a demand for a more agile environment is transforming the traditional classroom and challenging learning models. Higher education has been adapting by moving classroom time into purely online environments. However, the literature suggests the new wave of learning is extracting the best practices from traditional and online models and infusing them into a blended environment. The agility and use of technology allows the non-traditional student to balance a professional career and life demands while still gaining the benefits of face-to-face time in the …

Quantum Teaming: How To Create A Virtual Internship To Provide Online Students With Real-World Experience, Desiree Depriest

SIDLIT Conference

KapConsulting is a one-of-a-kind online internship at Kaplan University consisting of Kaplan Radio, Kaplan Financial, and KapTechnology. Students from diverse backgrounds come together to run a virtual real-world agile company. KapConsulting explores the applicability of quantum concepts, entanglement, superposition and uncertainty, in creating an environment where synergy can occur naturally among virtual interns. Superposition is a measurable phenomenon that occurs when each individual team member contributes their skills and many “Clark Kents” become “The Justice League.” This presentation discusses creating a collaborative environment where quantum teaming occurs and how KapTechnology implements strategies to achieve win-win synergistic outcomes.

An Alternate Functionality Reality, Harold R. Weinberg

Journal of Intellectual Property Law

The Supreme Court last addressed trade dress law’s functionality doctrine in TrafFix Devices, Inc. v. Marketing Displays, Inc. decided in 2001. This article applies content analysis to data from post-TrafFix functionality cases to provide insights concerning the functionality doctrine. It emphasizes data from cases concerning motions for summary judgment and preliminary injunction. The analysis employs two conceptual constructs: a “useful/aesthetic continuum” and “mixed-character” design features. The article also considers data in light of a “two-bar mandate” and two principles: “useful-scarcity” and “aesthetic-abundance.” It concludes with observations concerning the post-TrafFix functionality doctrine and suggestions for improving its judicial …

Confusion Codified: Why Trademark Remedies Make No Sense, Mark A. Thurmon

Journal of Intellectual Property Law

No abstract provided.

Management And Telework, Arlene J. Nicholas

Faculty and Staff - Articles & Papers

This chapter discusses telework as a desirable option for workers and a valuable tool for employers to attract and retain employees. Telework's many benefits are appealing to technologically competent and confident workers. Managers may be concerned with employee accessibility, productivity and possible loss of management roles (Arnold, 2006). When Yahoo CEO Marissa Meyer banned working from home, it was described as a step backward that countered studies of increased productivity, retention and job satisfaction that could demoralize the workers (Cohan, 2013; Gaudreau, 2013). An overview of benefits, incentives, organizational examples as well as possible deterrents and management resistance are identified.

2016 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

Global Reach, Local Markets: The Challenges Of Leading Global Innovation, Sarah Higgins

Honors Theses

This Global Studies honors thesis addresses how managers and leaders of global firms manage innovation across multiple markets. Current research on multinational corporations provides an understanding of different kinds of innovation and the ways to attend to multiple markets. However, there is less documentation of how these innovation strategies are actually implemented on the ground and the tensions that these efforts might produce. Therefore, my research focuses in particular on the challenges and tensions faced by leaders of global firms as they implement transnational innovation strategies. This study is based upon in-depth interviews with 20 participants who held positions in …

Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle

Honors Undergraduate Theses

Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …

Can Contracts Replace Qualification In A Sourcing Process With Competitive Suppliers And Imperfect Information?, Yue Jin, Jennifer K. Ryan

Department of Supply Chain Management and Analytics: Faculty Publications

This paper considers a manufacturer who outsources the production of a product to multiple competing suppliers, who differ in their cost structures and in their capabilities for producing high-quality products. The manufacturer must design the sourcing process to ensure that the selected supplier has sufficient quality capability, while encouraging competition among the suppliers. We develop and analyze a mathematical model of performance-based contracting, a sourcing method that is appropriate when the manufacturer has imperfect information regarding the suppliers’ costs and capabilities. We compare the performance of performance-based contracting with that of a two-stage sourcing process, an alternative sourcing method that …

Spare Parts On Demand Using Additive Manufacturing : A Simulation Model For Cost Evaluation., Stefan Jedeck

Electronic Theses and Dissertations

Little is known about the impact of additive manufacturing in the spare part supply chain. A few studies are available, but they focus on specific parts and their applications only. A general model, which can be adapted to different applications, is nonexistent. This dissertation proposes a decision making framework that enables an interested practitioner/manager to decide whether using additive manufacturing to make spare parts on demand is economical when compared to conventional warehousing strategy. The framework consists of two major components: a general discrete event simulation model and a process of designing a wide range of simulation scenarios. The goal …

Icao Aviation System Block Upgrades: A Method For Identifying Training Needs, Becky Lutte

International Journal of Aviation, Aeronautics, and Aerospace

The ICAO launched the Aviation System Block Upgrades (ASBU) framework to support the modernization of global air navigation. The ASBU framework was designed to address the need for a globally interoperable system in an environment of increased traffic demand. In order to successfully implement the components of the ASBU, obstacles must be overcome. One primary area of concern is meeting the demand for properly trained personnel. The purpose of this research is to develop a method to identify the training needs associated with the implementation of the ASBU modules. This research will review the development and components of the ASBU …

College Students Use Social Networking Sites For Sharing With Friends, But Guess Who Else Is Looking?, Liz Alexander, Fred Mader, Deanna Mader

Atlantic Marketing Association Proceedings

Jobvite, a recruiting platform for the social web, reports from their annual 2012 survey of recruiters that 92% of U.S. companies are using social networking sites (SNS) for hiring purposes (Jobvit, 2012). Career Builder reported in 2009 that 45% of employers were using SNS to screen and research applicants (CareerBuilder, 2009). It is important that faculty and support staff working to place students, and the students themselves, understand the developments and practices in the use of social networking sites for job search and recruiting and the best methods, as well as detriments when marketing themselves. This study examines corporate recruiters’, …

Perceived Risk Reduction In E-Commerce Environments, C. Michael Powell, Chris Conca

Atlantic Marketing Association Proceedings

During the past three decades, the growth of e-commerce has presented marketers with many new arenas for research and application. Certainly e-commerce has become a significant portion of the world economy and in particular the consumer sector. As previous literature has consistently considered perceived risk as a major factor consumer purchase decisions, this research identifies several major components of consumer perceived risk (PR) and their normative implications in the e-commerce environment

Using Focus Groups And Correspondence Analysis To Explore The Relationship Between Millennials' Online Behavior And Their Opinions Of Online Reviews, James E. Stoddard, Michael J. Dotson, Neel Das

Atlantic Marketing Association Proceedings

Consumer decision-making regarding a purchase is usually influenced by feedback received from other people in addition to prior experiences/beliefs/attitudes and marketer dominated information. Such diverse sources of influence are collectively referred to as the influence mix (Simonson and Rosen 2014). Of the different sources in the influence mix, word-of-mouth (i.e., feedback received from other people) is one of the most impactful sources of information (Duan, Gu, and Whinston 2008). With the advent of e-tailers on the Internet, the influence of word-of-mouth communication has grown significantly in the form of online consumer reviews (Schindler ad Bickart 2012). Research has shown that …

Bio-Fuel Alternatives In South African Airways (Saa) Operations - Is It An Effective Response To Vulnerability Over Carbon Taxes And Penalty?, Daniel Kwasi Adjekum

International Journal of Aviation, Aeronautics, and Aerospace

The paper did a comparative analysis of the carbon emission and European Union Emission Trading Surcharges (EU ETS) of South African Airways (SAA) current fleet that used aviation jet A1 fuel and the same fleet if it had used a 25% bio-fuel ‘drop in’ for the European routes within the first quarter of the 2014 flying year (FY 14). Operational data in terms of the flight scheduled, aircraft type, total time enroute, route stage length, passenger estimates were obtained through SAA’s flight operations website. An independent t–test was conducted to compare means of the emissions. The mean carbon dioxide …

Driving Uber’S Success, Singapore Management University

Perspectives@SMU

Besides being a disruptive innovation, Uber’s exponential growth has been based on smart lobbying and use of social media

Progressive Trust Formation Within The South African Fresh Produce Industry Through The Use Of Self-Service Technologies, Justy Range, Awie C. Leonard Phd

The African Journal of Information Systems

When using self-service solutions to deliver services the challenge is to retain the trust of the end user. This is specifically the case when dealing with end users in the fresh produce market environment. This sector has not seen the adoption of self-service technologies specifically in southern Africa. In this paper we propose a model to enhance our understanding of trust formation using self-service technologies. A qualitative research approach, based on a case study was followed to create the model. This case study offers insight into how the dynamics of the product, supporting services and the technology shapes trust forming …

Bio-Fuel Alternatives In South African Airways (Saa) Operations - Is It An Effective Response To Vulnerability Over Carbon Taxes And Penalty?, Daniel Kwasi Adjekum

Aviation Faculty Publications

The paper did a comparative analysis of the carbon emission and European Union Emission Trading Surcharges (EU ETS) of South African Airways (SAA) current fleet that used aviation jet A1 fuel and the same fleet if it had used a 25% bio-fuel ‘drop in’ for the European routes within the first quarter of the 2014 flying year (FY 14). Operational data in terms of the flight scheduled, aircraft type, total time enroute, route stage length, passenger estimates were obtained through SAA’s flight operations website. An independent t–test was conducted to compare means of the emissions. The mean carbon dioxide …

Sustainability Reporting Practices Of Group Iii U.S. Air Carriers, Lukas Rudari, Mary E. Johnson

International Journal of Aviation, Aeronautics, and Aerospace

Once a side note, sustainability reporting has become an important issue for companies and airlines globally and in the U.S. This exploratory study examined the sustainability reporting practices of U.S. passenger and cargo air carriers with total revenues exceeding $1 billion classified as Group III air carriers by the U.S Department of Transportation. The results showed that 53% of Group III air carriers published sustainability reports. Out of these 53%, all except one referenced the Global Reporting framework in their sustainability reports. Forty percent or 6 out of 15 carriers participated in at least one Carbon Disclosure Project questionnaire. Based …

7 Tips To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye

Community Vitality Initiative

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this article is to help rural entrepreneurs discover ways to grow their businesses with Living with Purpose and Meaning Megatrend.

Become A Future-Focused Leader: Use Three Megatrends To Grow Your Rural Business, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. This article discusses three megatrends shaping the future of rural businesses:

1) The Rise of the #GigEconomy

2) Living with Purpose and Meaning

3) The Decentralized Marketplace

The article also provides coaching tips for rural entrepreneurs on how to use megatrends to grow their businesses.

While many companies are struggling to keep up with the rapid rate of change, …

Innovation And Institutional Quality On Economic Growth In Asia, Nguyen Tran-Nguyen

Honors Projects in Economics

When looking at the different effects of institutional quality on economic development, namely control of corruption, there are two different hypotheses that explain such effects. One is the “grease the wheel” hypothesis, which predicts that corruption is beneficial for growth, and the other one is the “sand the wheel” hypothesis, which says the opposite. Corruption is normally blamed for the slow economic growths in some countries, but some Asian countries’ exponential growths have proven the “grease the wheel” hypothesis otherwise. The “Asian experience”1 phenomenon occurs when corruption does not seem to hamper business activities in some Asian countries. This research …

Evaluating E-Relationship Marketing Features On Hotel Mobile Apps, Xiaolin Lu

UNLV Theses, Dissertations, Professional Papers, and Capstones

The advent of technology has changed the course of marketing in both the academic and the business field. Given the increasing number of mobile transactions, hotel companies have launched mobile applications (apps) as an alternative e-relationship marketing (e-RM) channel. This study modified a progressive five-level e-relationship building model. The model was employed to evaluate e-RM features of the top 10 hotel companies’ mobile apps. The results indicated that these hotel companies maintained e-RM feature sophistication at the lower levels (Basic and Reactive), but relatively speaking, they did not utilize e-RM features extensively at the higher levels (Accountable, Proactive and Partnership). …

2015 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

Project Planning With Alternative Technologies In Uncertain Environments, Stefan Creemers, Bert De Reyck, Roel Leus

Research Collection Lee Kong Chian School Of Business

We investigate project scheduling with stochastic activity durations to maximize the expected net present value. Individual activities also carry a risk of failure, which can cause the overall project to fail. In the project planning literature, such technological uncertainty is typically ignored and project plans are developed only for scenarios in which the project succeeds. To mitigate the risk that an activity’s failure jeopardizes the entire project, more than one alternative may exist for reaching the project’s objectives. We propose a model that incorporates both the risk of activity failure and the possible pursuit of alternative technologies. We find optimal …

Resource Planning In Engineering Services Firms, Vincent Hargaden, Jennifer K. Ryan

Department of Supply Chain Management and Analytics: Faculty Publications

We develop a model to enable engineering professional services firms to improve the management of their competitive resources, i.e., skilled engineers, to be better able to respond to customer demand. The model was informed by semistructured interviews with senior executives from engineering, information technology (IT) services and technical consulting firms. As a result, we capture many of the complexities associated with the resource planning process in the professional engineering services sector. In the resulting model, the key attributes of supply, demand, and operations constraints are identified. Based on information obtained from the interviews, a number of test firms are created.We …