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Full-Text Articles in Technology and Innovation

The Role Of Healthcare Leaders’ Perceived Emotional Intelligence In Staff Acceptance Of Artificial Intelligence Tools, Daniel Brian Mcswain Jan 2026

The Role Of Healthcare Leaders’ Perceived Emotional Intelligence In Staff Acceptance Of Artificial Intelligence Tools, Daniel Brian Mcswain

Doctor of Business Administration Dissertations

Artificial intelligence tools are increasingly used in healthcare, but successful implementation depends on more than technical deployment. Staff acceptance is one important factor that influences whether AI tools are used in practice. Traditional technology acceptance research has emphasized perceived usefulness, ease of use, social influence, and facilitating conditions. Less attention has been given to the role of emotional intelligence and trust during an AI-related change. The purpose of this research was to examine the relationship between healthcare leaders’ perceived emotional intelligence and their clinical team’s behavioral intention to use AI tools. The study also examined whether age moderated this relationship …


Does Digital Innovation Matter For Hospital Efficiency? Evidence From U.S. Hospitals, C. Christopher Lee, Shihui Fan, Jung Young Lee, David W. Hwang Jan 2026

Does Digital Innovation Matter For Hospital Efficiency? Evidence From U.S. Hospitals, C. Christopher Lee, Shihui Fan, Jung Young Lee, David W. Hwang

Journal of International Technology and Information Management

Purpose – This study examines the impact of digital innovation on hospital performance, providing evidence to guide healthcare administrators and policymakers in making informed decisions regarding digital investment.

Design/Methodology/Approach – Using data from the 2020 American Hospital Association (AHA) U.S. Hospital Survey and the 2019 AHA Information Technology Survey, we empirically analyze the relationship between five dimensions of digital innovation—automation, cybersecurity, telehealth, health information exchange (HIE), and IT spending—and three efficiency indicators: occupancy rate, capacity productivity, and manpower productivity.

Findings – The results show that digital innovation has varying effects on hospital efficiency. Automation is positively associated with capacity and …


Acceptability Of Using Brain-Computer Interface In The Workplace – Attitudes Of Prospective Employees, Aneta Biernikowicz Dec 2025

Acceptability Of Using Brain-Computer Interface In The Workplace – Attitudes Of Prospective Employees, Aneta Biernikowicz

Studia i Materiały Wydział Zarządzania Uniwersytet Warszawski

Purpose: This study aims to examine the attitudes of young management students toward the use of brain–computer interfaces (BCIs) in the workplace, considering both the potential benefits and the associated risks of this technology.

Methodology: The study is exploratory in nature and was conducted using the CAWI method on a group of management students. Both open-ended and closed-ended questions were used on a 7-point Likert scale. Qualitative analysis included descriptive and focused coding, and quantitative analysis - descriptive statistics.

Results: Respondents showed a high level of awareness of the existence of BCI technology, mainly for medical purposes. …


Extending The Emotional And Multiple Intelligence Theories: Integrating Cultural And Spiritual Intelligence Constructs To Fill Research Gaps, Kimberly J. Mcdonald Dec 2025

Extending The Emotional And Multiple Intelligence Theories: Integrating Cultural And Spiritual Intelligence Constructs To Fill Research Gaps, Kimberly J. Mcdonald

The Scholarship Without Borders Journal

This proposed mixed-methods convergent research study aims to explore extending the Emotional Intelligence (EI) and Multiple Intelligences Theories by integrating Spiritual Intelligence (SI) and Cultural Intelligence (CQ) constructs. The goal is to explore the interconnectedness of these intelligences to bridge existing research gaps concerning leadership, EI, SI, and CQ. By employing both quantitative and qualitative data collection methods from organizational leaders, this study seeks to develop a more comprehensive and holistic understanding of leadership efficacy across various organizational contexts. The anticipated outcomes aim to contribute to the body of knowledge and potentially impact leadership development in business, education, and other …


Beyond The Grade: Validity In Global Virtual Team Peer Evaluation, Maria Randazzo-Davis, Phd., Christopher Nelson , Phd., Hillary Nelson, Graduate Student Dec 2025

Beyond The Grade: Validity In Global Virtual Team Peer Evaluation, Maria Randazzo-Davis, Phd., Christopher Nelson , Phd., Hillary Nelson, Graduate Student

International Journal for Business Education

This study examines how peer evaluation functions in global virtual teams, a setting that reflects the collaborative demands of contemporary international business education. The authors tested whether peer evaluation subscales, total peer-report score, and various indicators of team diversity predict team performance, assessed by instructors in a sample of 2,012 students from 445 X-Culture teams. The variables that were good predictors of team performance included the quality of team communication, work ethic, technical competence, generation of ideas, peer engagement, and peer writing skills. Less predictive of performance were leadership and effort ratings. In addition, students' self-ratings (i.e., peer ratings) were, …


Trusted Advisor: Reality Or Fading Myth?, Stephen C. Carlson, Susanna Warnock, Gerald Sullivan, Margaret Ryder Nov 2025

Trusted Advisor: Reality Or Fading Myth?, Stephen C. Carlson, Susanna Warnock, Gerald Sullivan, Margaret Ryder

Atlantic Marketing Journal

The role of trusted advisor has long differentiated the role of community banking from traditional national banks in its relationship with small businesses. This study serves two purposes. First is to confirm presence of a trusted advisor relationship and secondly, understand the impact of digital banking services on the community banker – small business owner relationship. Using data collected in a survey of community bankers and small business owners in five southeastern United States, this study assesses the viability of the trusted advisor construct by applying the Integrative Model of Organizational Trust (Mayer, Davis, & Schoorman, 1995, 2007), trust-building behaviors …


Evolution Of A New Strategic Orientation In The Ai Era: Exploring The Determinants Of Ai Orientation, Sreelakshmy Geethakumari Nov 2025

Evolution Of A New Strategic Orientation In The Ai Era: Exploring The Determinants Of Ai Orientation, Sreelakshmy Geethakumari

Dissertations

The field of AI has undergone significant evolution over the past few decades. While AI is heralded as one of the most transformative technologies, scholars caution that its strategic impact may still not be fully realized. Given the strategic importance of AI in today's firms, it is essential to consider AI as a strategic orientation and understand its determinants in detail. Our study examines AI Orientation, defined as a firm's deliberate application of AI technologies to achieve its strategic objectives. Drawing on multiple theoretical perspectives, this study investigates the determinants that shape a firm’s AI orientation. This study employs a …


Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray Nov 2025

Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray

Journal of Humanities and Social Sciences

The current study investigates the relationship between noun classes and plant folk taxonomy in Chasu (G 22). The study focuses on two objectives: the first objective is to describe the plant folk taxonomy in Chasu and the second objective is to determine the relationship between noun classes and plant folk taxonomy in Chasu. Data were collected from rural villages in Same and Mwanga districts by using free listing, field interviews (jungle-walk-and-identify), and written texts containing Chasu plant names. The findings reveal that Chasu folk taxonomy reflects different ethnobotanical categories; including a unique beginner which is mmea/mimea ‘plant(s)’, and three life …


The Impact Of Artificial Intelligence On Leadership: A Systematic Literature Review Of Emerging Aspects And Organizational Effectiveness, Adrian Graca Nov 2025

The Impact Of Artificial Intelligence On Leadership: A Systematic Literature Review Of Emerging Aspects And Organizational Effectiveness, Adrian Graca

European Management Studies

Purpose: In today’s working environment, constant change has become the norm. Various departments are undergoing transformations from traditional systems to those more suitable for a technology-driven environment. This systematic literature review investigates the evolving landscape of leadership strategies in the context of artificial intelligence integration within organizations. Technological advancements necessitate a transformation in leadership approaches to harness AI's potential effectively while addressing associated challenges such as ethical concerns and human-machine collaboration.

Design/methodology/approach: This research is a systematic literature review conducted using the PRISMA framework. Relevant academic publications were sourced from reputable databases, including Web of Science, Scopus, and EBSCO. A …


Research On The Influencing Factors Of Bim Technology Adoption In Construction Enterprises, Meng Zhao Nov 2025

Research On The Influencing Factors Of Bim Technology Adoption In Construction Enterprises, Meng Zhao

Dissertations and Theses Collection (Open Access)

The construction industry plays a pivotal role in national economic development, yet it faces significant challenges, including inefficiencies, limited informatization, and fragmented management. Building Information Modeling (BIM) has emerged as a transformative digital technology, offering the potential to revolutionize construction enterprises by enhancing collaboration, reducing costs, and improving project lifecycle management. Despite increasing government support and global advancements, BIM adoption in China, particularly during the construction phase, remains inconsistent and insufficiently explored. This dissertation adopts a mixed-methods approach, combining both qualitative and quantitative research. The qualitative component, through interviews, identifies the primary barriers to BIM adoption during the construction phase, …


Enabling Coercive Drivers With Green Supply Chain Management Practices To Gain Performance Nexus Through External Collaboration And Monitoring, Aamir Rashid, Rizwana Rasheed Oct 2025

Enabling Coercive Drivers With Green Supply Chain Management Practices To Gain Performance Nexus Through External Collaboration And Monitoring, Aamir Rashid, Rizwana Rasheed

Publications and Research

Businesses primarily provide products or services, expand operations, and generate profits. However, they frequently disregard the environmental and economic consequences of their actions as they strive for profitability and growth. Consequently, the main objective of this research was to examine the impact of a multifaceted supply chain function on performance. Data were collected from 415 respondents employed in various manufacturing companies within a developing economy. The hypotheses were evaluated using Structural Equation Modeling (SEM) through Smart PLS. The findings discovered that ten of the thirteen hypotheses tested were supported, while three were not. Coercive drivers were observed to significantly influence …


Sustainable Enterprise Architecture: Embedding Circular Economy And Lifecycle Thinking In It Strategy, Sai Chandrahas Kaveripakam, Frank Lin Oct 2025

Sustainable Enterprise Architecture: Embedding Circular Economy And Lifecycle Thinking In It Strategy, Sai Chandrahas Kaveripakam, Frank Lin

Communications of the IIMA

This paper explores the integration of sustainability into traditional Enterprise Architecture (EA), proposing a novel Sustainable Enterprise Architecture (SEA) model, and uses the fashion industry to illustrate the efficacy of the proposed model. The SEA framework systematically embeds environmental, social, and economic sustainability principles into corporate strategy and operational practices. This research also addresses the significant intention-action gaps among consumers and organizations in sustainability practice. Through vivid case examples, such as MUD Jeans' leasing model and Pact's affordable circular apparel, this research highlights practical pathways for operationalizing sustainability. By leveraging Circular Economy (CE) and Product Life Cycle (PLC) concepts, SEA …


Digital Leadership And Literacy As Strategic Levers For Employee Outcomes In Pakistan's Telecommunication Sector, Saman Javed, Shaista Nayyar Sep 2025

Digital Leadership And Literacy As Strategic Levers For Employee Outcomes In Pakistan's Telecommunication Sector, Saman Javed, Shaista Nayyar

Business Review

Digitalizing operations is essential for gaining and maintaining competitive advantage, driving product and process innovations, and ensuring effective decision-making. The performance and engagement of today’s workforce are also contingent upon its capability to handle digital technologies. Here, the digital prowess of the leaders plays a cardinal role in the digitalization process. Keeping this in mind, this research aims to determine the impact of digital leadership on employees’ digital literacy, and their subsequent effect on key employee outcomes like engagement and performance in the telecom sector of Pakistan. Data was collected from 369 telecom workers employed at the three major Pakistani …


Reframing Service Quality In Ai-Powered Hospitality Environments, Olena Ciftci Sep 2025

Reframing Service Quality In Ai-Powered Hospitality Environments, Olena Ciftci

Journal of Global Hospitality and Tourism

The hospitality and tourism industry is experiencing a technological shift through the integration of artificial intelligence (AI), transforming both guest experiences and service operations. While AI offers hyper-personalization, efficiency, and scalability, it challenges traditional notions of service quality rooted in human interaction. This viewpoint explores the emerging concept of tech-augmented hospitality, where AI and human employees co-create guest experiences. The paper highlights key research directions for reconceptualizing service quality in the era of AI-enhanced hospitality. It argues for the development of new evaluative frameworks that encompass hybrid service models, cultural adaptability, inclusivity, and AI literacy.


Digital Transformation In Jamaica's Education Sector, Grace Willis Aug 2025

Digital Transformation In Jamaica's Education Sector, Grace Willis

Capstone Collection

Digital transformation in Jamaica’s education sector, significantly spurred by the COVID-19 pandemic, represented a seismic shift on this small Caribbean island I call home. This transformation was central to national education reform and involved multiple projects aimed at modernizing educational delivery, infrastructure, and the supporting ecosystem. This study explored the multifaceted implications of these initiatives through qualitative research conducted with ten key stakeholders, complemented by a review of publicly available materials. Interviewees included school administrators, Information Technology (IT) teachers, funding sponsors, representatives from national education bodies, and international development agencies engaged in domestic strategic efforts. Participants were recruited through cold …


The Impact Of Culture And Language On Internal Communication And Patient Care In Small To Medium-Sized Black Immigrant-Owned Healthcare Practices In Texas., Chisom Nwosu Aug 2025

The Impact Of Culture And Language On Internal Communication And Patient Care In Small To Medium-Sized Black Immigrant-Owned Healthcare Practices In Texas., Chisom Nwosu

Dissertations

This qualitative phenomenological study explored how cultural competency in small to medium-sized Black immigrant-owned healthcare practices in Texas affects internal communication and patient care. Through semi-structured interviews with nine clinical and administrative leaders in Dallas and Houston, five themes emerged: culturally competent leadership, intentional communication structures, language and interpretation practices, patient-centered cultural sensitivity, and the use of technology for adaptation. Findings suggest that culturally aware leadership and inclusive communication strategies foster team cohesion and improve patient trust and care. Participants reported adapting workflows to meet religious, language, and communication needs through human and technological tools. The study underscores embedding cultural …


The Effects Of The Chief Information Officer’S Presence And Tenure On Financial Performance, Xuemei Li Aug 2025

The Effects Of The Chief Information Officer’S Presence And Tenure On Financial Performance, Xuemei Li

Theses and Dissertations in Business Administration

CIOs should be at the core of the organization. They play more and more critical roles in organizations. However, CIOs have not been paid enough attention in many firms. This can be partially observed in a lack of studies about CIOs, for instance, how CIOs influence the organizations, and how organizations' settings influence the CIOs. Technical initiatives or innovations may be the bridge between CIOs and firm performance. Different theories have been employed concerning CIOs, innovations, and firm performance. For instance, the resource-based view (RBV) has served as a theoretical foundation in related studies.

Drawing on RBV, attention-based view (ABV), …


Impactful Programs And Initiatives For Employee Resource Groups That Promote And Sustain Positive Social Determinants Of Health, Lisa Kangas, Maureen Hall, Julie James, Gladys Peters Jul 2025

Impactful Programs And Initiatives For Employee Resource Groups That Promote And Sustain Positive Social Determinants Of Health, Lisa Kangas, Maureen Hall, Julie James, Gladys Peters

Journal of Sustainable Social Impact

Organizational diversity, equity, and inclusion (DEI) leaders’ lack of interest in employee resource groups (ERGs) and related programs can negatively impact an organization’s culture, operational excellence, and employee retention and have detrimental implications for social determinants of health (SDOH). Prioritizing ERG programs and initiatives is essential for organizational success and can positively affect SDOH. This qualitative pragmatic inquiry study identified and explored ERG programs and initiatives that support organizational culture, operational excellence, and employee retention.The research question for this study was: What ERG programs and initiatives support organizational culture, operational excellence, and employee retention? The study included eight DEI leaders …


Fostering Innovation At Work: Leadership Strategies For Motivating Innovative Work Behavior Across Generations Within The Christian Higher Education Environment, Sarah Clark Jul 2025

Fostering Innovation At Work: Leadership Strategies For Motivating Innovative Work Behavior Across Generations Within The Christian Higher Education Environment, Sarah Clark

Doctor of Strategic Leadership (DSL) Capstone Abstracts

Project Type

Organizational Consulting Project, Organizational Design or Change, Seminar or Workshop

Project Overview

This capstone project involved the design, facilitation, and evaluation of a strategic leadership workshop developed for mid to senior-level enrollment leaders at Southeastern University. Grounded in Self-Determination Theory (SDT), Innovative Work Behavior (IWB), and Transformational Leadership, the workshop offered a diagnostic and developmental experience designed to motivate innovation across generational teams within a Christian higher education setting. The workshop was structured to transition from research-based theory to data-informed strategy, helping leaders translate organizational insights into actionable plans.

Project Themes

Core themes included intrinsic and extrinsic motivation, …


Specialization Or Diversification? Creators’ Strategies On User-Generated Content Platforms, Ziwei Ye Jun 2025

Specialization Or Diversification? Creators’ Strategies On User-Generated Content Platforms, Ziwei Ye

Theses and Dissertations in Business Administration

Recent advancements in digital platforms have reshaped content creation and distribution. User-generated content (UGC), created and shared by internet users, is transforming entertainment, communication, and information sharing. The rise of UGC has fueled the growth of the "creator economy"—an ecosystem of creators, users, and advertisers facilitated by platforms such as YouTube and TikTok. While prior research has primarily explored how UGC platforms incentivize content quantity and quality, this study advances the literature by examining how creators' content strategies influence consumer attention and how platform mechanisms shape this relationship, offering new insights into the interplay between creator behavior and platform design. …


Jeepney Modernization Program: Agencies And Constraints Of Informal Transport Sector In Cebu City, Philippines, Katrina Lerma A. Rapada, Herald Shalom R. Vallente, Giena Marie U. Canoy May 2025

Jeepney Modernization Program: Agencies And Constraints Of Informal Transport Sector In Cebu City, Philippines, Katrina Lerma A. Rapada, Herald Shalom R. Vallente, Giena Marie U. Canoy

Journal of Global Awareness

In the quest to provide a better public transportation system in the Philippines, the government has implemented Department Order 2017-011, the major basis for the Public Utility Vehicle Modernization Program, which requires single jeepney operators to join transport cooperatives and limits jeepneys not older than 15 years to operate. However, up to the present, this policy initiative has yet to improve Cebu City's public transport system significantly, and it has already created various forms of exclusion. Anchored on Mayer’s (2014) theory on the problems of collective action and Mosca’s (1939) elite theory, this study assesses the collective agencies of jeepney …


Digital Transformation In Indonesia Healthcare Systems Towards Intelligent Accountability: A Critical Discourse Analysis, Ghina Fitri Ariesta Susilo May 2025

Digital Transformation In Indonesia Healthcare Systems Towards Intelligent Accountability: A Critical Discourse Analysis, Ghina Fitri Ariesta Susilo

Journal of Global Awareness

This research studied the digital transformation implemented in the Ministry of Health in Indonesia. It happened after the COVID-19 outbreak forced the government to act more rapidly to provide real-time information. To date, the digital transformation initiative in the Ministry of Health Indonesia aims to reach more intelligent accountability by establishing a Digital Transformation Office (DTO). This study used critical discourse analysis to study how the discourse of technology became a government tool, particularly using social media accounts created by DTO. The result shows that DTO’s work and progress since its establishment from the perspective of social media discourse aim …


Notes From The Editor, Jay Nathan May 2025

Notes From The Editor, Jay Nathan

Journal of Global Awareness

No abstract provided.


Operational Endings, Emotional Impacts: Ethical Considerations When Project Teams Form Attachments To Ai Collaborators, Tom Wise, Sarah M. Dyson, Stephen Onu, John Clark, Joseph Zagerman, Jennifer Williams May 2025

Operational Endings, Emotional Impacts: Ethical Considerations When Project Teams Form Attachments To Ai Collaborators, Tom Wise, Sarah M. Dyson, Stephen Onu, John Clark, Joseph Zagerman, Jennifer Williams

Beyond the Project Horizon: Journal of the Center for Project Management Innovation

The project investigated responses to an AI displaying emotional qualities, such as fear, through a mixed-methods approach. Participants were randomly assigned to one of two scenarios—one featuring an AI coworker and the other a human coworker and evaluated for emotional attachment and loss. Results revealed that professionals exhibited significant emotional responses to the potential "termination" of an AI team member. Qualitative analysis identified eight themes, including emotional responses and termination. Findings suggest that emotionally expressive AI activates psychological processes akin to human relationships, with implications for AI design, workplace dynamics, and ethical considerations surrounding AI termination.


From Answering Questions To Replacing Staff: Analyzing The Effect And Possibilities Of Artificial Intelligence On The Structure Of Organizations, Caleb J. Cissna May 2025

From Answering Questions To Replacing Staff: Analyzing The Effect And Possibilities Of Artificial Intelligence On The Structure Of Organizations, Caleb J. Cissna

Honors Projects

Over the last several years artificial intelligence has risen in commonality, availability, knowledge and usage across multiple industries, including business firms and organizations. Terming the multitude of tasks that are completed by these machines “artificial intelligence” is somewhat dismissive – the broadness of the tasks is unmatched by most any other innovation within the 21st century. The widespread nature of artificial intelligence today have advanced many organizations, with many using the technology to create competitive advantage for themselves in certain industries, while others have seen it level the competitive field between firms in a given industry. Following this research …


Creating A Regenerative Organizational Culture, Sukanya Nagfernandes, Jennifer Mowery May 2025

Creating A Regenerative Organizational Culture, Sukanya Nagfernandes, Jennifer Mowery

Beyond the Project Horizon: Journal of the Center for Project Management Innovation

Abstract

The review article aims to explore the concept of creating a regenerative organizational culture through the application of transformational practices. The study investigates the potential benefits of integrating regenerative practices within an organization's cultural framework to foster adaptability, innovation, and sustainability. By examining the literature on regenerative culture and digital transformation, this study provides an overview of the key components and strategies necessary for building a regenerative organizational culture in the digital era and proposes an innovative approach to predicting regenerative cultural practices required within stages of a project’s life cycle.

Organizational culture works as a lifeline. It is …


Ai And The Metaverse In Business Strategy, Emma M. Han, Emma Nguyen May 2025

Ai And The Metaverse In Business Strategy, Emma M. Han, Emma Nguyen

Student Scholar Symposium Abstracts and Posters

The Metaverse has quickly become an important part of the future of the business world. Mainstream companies like Walmart, Toyota, Nike, and many others have established a presence with virtual goods (NFTs), virtual spaces for consumers to interact, and employees to collaborate and train. Yet there is little research into Metaverse strategies that are efficient and sustainable over time. With the rise of AI, businesses now have the opportunity to integrate AI and the Metaverse as complementary technologies, reshaping their strategies for innovation and competitive advantage. We researched the top 500 global brands to uncover lessons from entry approaches taken. …


Managing Change In Higher Education: Implementing Mobile Credentials Across Usnh, Amy R. Gray May 2025

Managing Change In Higher Education: Implementing Mobile Credentials Across Usnh, Amy R. Gray

M.S. in Leadership

As higher education institutions continue to embrace digital transformation, mobile credentials are emerging as an innovative solution for modernizing campus ID systems. Literature suggests that these digital versions of campus ID cards, stored on smartphones, offer enhanced security, operational efficiency, and a more seamless campus experience. This research project explored best practices and key factors necessary for implementing mobile credentials across the University System of New Hampshire (USNH), with a focus on leadership’s role in managing change. Using a mixed-methods approach—including case study analysis, a literature review, and survey research—this study examined best practices, challenges, and strategies for successful adoption. …


Unleashing Excellence: Strengthening It Leaders Through Executive Coaching, Tonya S. Rivers Apr 2025

Unleashing Excellence: Strengthening It Leaders Through Executive Coaching, Tonya S. Rivers

Dissertations

This paper explores the impact of executive coaching on Information Technology (IT) leaders. Many organizations across different industries lack strong leadership, as exposed by COVID-19. Companies aim to keep exceptional leaders and establish upbeat workplaces to achieve success. Although previous research has examined leadership effectiveness, it is still unclear how best to manage employees' perceptions of effective leadership. The goal of this research is to provide new insights into what can improve perceptions of leadership effectiveness. I explored the role executive leadership coaching has on managers working in the Information Technology (IT) field. Current literature often mentions the need for …


The Interplay Of Website Characteristics, Attitude, And Booking Intentions For Different Hotel Websites: A Theory Of Reasoned Action Perspective, Atefeh Charmchian Langroudi, Imran Rahman, Maryam Charmchian Langroudi, John Stephan, Parisa Mohammadi Apr 2025

The Interplay Of Website Characteristics, Attitude, And Booking Intentions For Different Hotel Websites: A Theory Of Reasoned Action Perspective, Atefeh Charmchian Langroudi, Imran Rahman, Maryam Charmchian Langroudi, John Stephan, Parisa Mohammadi

Journal of Global Hospitality and Tourism

Using the theory of reasoned action as the underlying theoretical foundation, this study examines the direct effects of compatibility, perceived usefulness, communicability, perceived risk, and perceived playfulness on attitudes toward online booking and the indirect effects of these variables on consumers’ intention to use three different online hotel booking channels - independent hotel websites, chain hotel websites, and third-party hotel websites. Additionally, this study tests the direct effect of attitude towards online booking on consumers’ intention to use the three online booking channels. Collected data from 638 participants via Amazon M-Turk was analyzed using partial least squares based structural equation …