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Articles 1 - 13 of 13
Full-Text Articles in Sports Management
Consumer Decision-Making On Golf Equipment: Impact Of Emerging Strategic Organizational Goals And Supply Chain Intricacies, Faith A. Hopkins, Ismet Anitsal, Melek Meral Anitsal
Consumer Decision-Making On Golf Equipment: Impact Of Emerging Strategic Organizational Goals And Supply Chain Intricacies, Faith A. Hopkins, Ismet Anitsal, Melek Meral Anitsal
Association of Marketing Theory and Practice Proceedings 2023
The game of golf is incredibly historic and enjoyed by many people from numerous different age groups across many parts of the world. The research involving the game of golf is often limited to the topics of golf club engineering and injury prevention within the game. The consumer decision-making process for golf equipment has been primarily under-researched. This study explores the consumer decision-making process involving golf equipment and provides propositions to achieve strategic organizational goals. Propositions are made concerning supply chain intricacies containing the inclusion of personalization and customization and including women's equipment displayed in marketing activities. There is room …
Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations
Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations
WKU Archives Records
Press releases and statistics for WKU golf teams in 2023.
Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations
Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations
WKU Archives Records
Press releases, photos and game statistics for WKU golf teams in 2021.
Tv Commentators On Women’S Golf: Are We Being Framed?, Kelly Price-Rhea
Tv Commentators On Women’S Golf: Are We Being Framed?, Kelly Price-Rhea
ETSU Faculty Works
Kelly Price considers the research on the covert and blatant sexism of golf announcing and how modern TV commentators like Juli Inkster are making a difference.
Golf Products For Women - Supply And Demand, Kelly Price-Rhea
Golf Products For Women - Supply And Demand, Kelly Price-Rhea
ETSU Faculty Works
In her search for a glove, Dr. Kelly Price looks at the research on sport marketing and the value of the female golf consumer.
Beauty And Women's Professional Golf, Kelly Price-Rhea
Beauty And Women's Professional Golf, Kelly Price-Rhea
ETSU Faculty Works
Dr. Kelly Price looks at the research linking perceived attractiveness and prizemoney on the LPGA Tour and asks 'What is Beauty?'
Why Isn't Women's Golf More Popular?, Kelly Price-Rhea
Why Isn't Women's Golf More Popular?, Kelly Price-Rhea
ETSU Faculty Works
Dr. Kelly Price looks at the research on the barriers faced by women's sport in getting media coverage, public attention, and commercial support.
Politics And Perceptions Of Women’S Golfing Abilities, Kelly Price-Rhea
Politics And Perceptions Of Women’S Golfing Abilities, Kelly Price-Rhea
ETSU Faculty Works
Dr. Kelly Price discovers a remarkable study showing a connection between tee box positions for women and the prevailing politics in the local area.
Women's Golf: An Academic Perspective, Kelly Price-Rhea
Women's Golf: An Academic Perspective, Kelly Price-Rhea
ETSU Faculty Works
You may be asking yourself, “Why should I care if women’s golf is studied by a bunch of professors?" - Dr. Kelly Price
A Study Of Golfers In Tennessee, Kelly Price-Rhea
A Study Of Golfers In Tennessee, Kelly Price-Rhea
ETSU Faculty Works
The purpose of this study was to investigate preferred shopping behaviors of golfers in the state of Tennessee. While much research has been done on retail shopping behavior in general, little exists regarding shopping behavior in sport retail, and more specifically golf retail. While golfer behavior has been researched in other areas such as tourism, it has not been fully researched in the sport or retail literature. Since this segment of consumer spends millions of dollars per year, this study was conducted to fill the gap in the literature regarding this unique consumer. An online survey was distributed among a …
Ua19/16/3 Student Athlete Biographical File - Golf, Wku Athletic Media Relations
Ua19/16/3 Student Athlete Biographical File - Golf, Wku Athletic Media Relations
WKU Archives Records
Student athlete biographical sheets for golf teams 1994:
- Barker, Danielle
- Baysinger, Jared
- Burgin, Kelvin
- Daly, Joseph
- Daulton, Michael
- Harris, Brian
- Higgins, Michelle
- Hitchcock, Katherine
- Lee, John
- Newman, Stacey
- Pulliam, Michael
- Rommelaar, Joyce
- Stocker, Paula
- Troyer, Emily
- Tucker, Ryan
Ua3/4/9 Scrapbook Viii, Part 2 Athletics, Wku President's Office - Downing
Ua3/4/9 Scrapbook Viii, Part 2 Athletics, Wku President's Office - Downing
WKU Archives Records
Scrapbook regarding WKU athletics for period August 1976 through August 1977 compiled by the president's office.
Ua19 Athletic Records, Wku Athletics
Ua19 Athletic Records, Wku Athletics
WKU Archives Records
Athletic records for basketball, football, tennis, baseball, track and golf 1943/44 to 1966. Records for cross country 1962-1964.