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Full-Text Articles in Sports Management
An Investigation Of Virtual Golf In The Republic Of Korea From A Marketing Perspective., Chulhwan Choi
An Investigation Of Virtual Golf In The Republic Of Korea From A Marketing Perspective., Chulhwan Choi
Electronic Theses and Dissertations
Just as advances in technology have drastically changed daily life, the entire sport business industry has been altered by the latest technology (Lee, Cheon, Judge, Shin, & Kim, 2012). A virtual sport, called "screen golf", has offered a virtual reality via simulators and has seen enormous growth in the Republic of Korea (Kim, Seo, Kim, & Chang, 2014), not just as an alternative to the existing sport but as an entirely new type of sport entertainment (Han, Beak, Lee, & Huh, 2014). Knowing that there are significant gaps in consumer behaviors between existing sports and emerging sports (Ko, Park, & …