Sports Management Commons^™

American College Football Division I Team Attachment: A Model For Sponsorship Effectiveness, Hsin-Chung Chen, Lamar Reams

Human Movement Sciences & Special Education Faculty Publications

The purpose of this study was to examine sponsorship effectiveness at the Division I level, including the relationship between fans and sponsors. To collect the necessary data, the 13-item questionnaire was disseminated at two college football games by volunteer sampling at three Division I universities in the United States. With a total of 407 respondents, LISREL 8.52 and SPSS 17.0 were used to analyze the data for descriptive statistics, CFA, and SEM. By utilizing SEM, the variables of team attachment, sponsor image, word of mouth, and purchase intentions fit the proposed model. Pragmatically, the significance of team attachment can be …

The Role Of Capabilities In Innovation Adoption Decisions, Kevin Snyder

Open Access Dissertations

Successful innovations have been assumed by prior literature to ultimately be adopted by all competitors within an industry based on social explanations or economic rationale specific to the efficiency of the innovation. However, capabilities possessed by a firm can enhance or inhibit the adoption based upon their similarity to those used in the innovation. In categorizing a firm's capabilities as complementary, substitutive, or neutralizing to the innovation, this study provides an economic explanation for the role of internal capabilities in adoption decisions.

Using a sample of professional football teams adopting the West Coast Offense, I find that capabilities influence the …

The Dilemma: Career Transition Of African American Male Football Players At Division I Institutions, Kellen Jamil Northcutt

Electronic Theses and Dissertations

The purpose of this qualitative phenomenological study was to explore and understand perceptions of African American male football athletes at Division I institutions that also played professional football, regarding their collegiate experiences and transition from athletics to post-playing careers. The study examined issues of race and social interaction, academic preparation, economic status, leadership opportunities, and the transitions from collegiate and professional sports. The participants in this study consisted of six former NFL players who attended college and played collegiately at NCAA predominately white Division I institutions in the Southern Regional Education Board member states in the United States. Using qualitative …