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Full-Text Articles in Sports Management
Monetizing Attention And Branding Strategy: Assessing The Effects Of Personal Branding On Amateur Athletic Compensation, Abby Christiansen
Monetizing Attention And Branding Strategy: Assessing The Effects Of Personal Branding On Amateur Athletic Compensation, Abby Christiansen
University Honors Theses
What role does branding play in the compensation issues faced by amateur athletes? How has the rise of influential online social personas legally impacted their case? This thesis explores the long-standing compensation issues that many amateur athletes have faced while under the control of the NCAA. It connects the social impact of online personal branding to some of the legal victories won by student athletes as they gain more freedom over their NIL (name, image, likeness) by detailing the importance of branding and its evolution into personal branding in a 21st century economy. Many of the rules and regulations …
“I Might As Well Get My Education”: The Experiences Of Black Male Division Iii College Athletes, Lisa M. Rubin, Rhema D. Fuller, Sarah Stokowski
“I Might As Well Get My Education”: The Experiences Of Black Male Division Iii College Athletes, Lisa M. Rubin, Rhema D. Fuller, Sarah Stokowski
Journal of Athlete Development and Experience
Division III college athletes have been largely ignored in the growing literature involving college sport. Given that the majority of college athletes that participate in high profile sports are athletes of color, there is a need to explore the experiences of this population, specifically at the Division III level. Informed by the Excellence Beyond Athletics (EBA) framework, which empowers students of color, especially Black male athletes, the purpose of this study is to explore the experiences of Black male athletes at two rural Division III institutions. Ten Black male Division III athletes took part in semi-structured interviews. Using inductive analysis …