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Full-Text Articles in Sports Management
Prime Video Vs. Netflix Vs. Disney+: Investigating Fandom And Rivalry Among Direct-To-Consumer Streaming Services And Sport, Cody T. Havard, Timothy D. Ryan, Michael Hutchinson
Prime Video Vs. Netflix Vs. Disney+: Investigating Fandom And Rivalry Among Direct-To-Consumer Streaming Services And Sport, Cody T. Havard, Timothy D. Ryan, Michael Hutchinson
Findings in Sport, Hospitality, Entertainment, and Event Management
The current study investigated differences in perceptions and likely behaviors toward rival out-groups among sport and direct-to-consumer streaming services. Results indicated that fans of sport reported higher identification with their favorite team and more negativity toward their rival team than did fans of streaming services. Further, being a fan of both sport and streaming services was correlated with more negativity toward the sport rival and more positivity toward rival streaming services. Finally, fans of streaming did not differ in their perceptions and likely behaviors toward rival groups among streaming platforms. Discussion focuses on implications and avenues for future research.
Returning To The Magic: Examining The Impact Of Previous Attendance On Male And Female Disney Fans Perceptions Of Universal Theme Parks, Cody T. Havard, Daniel L. Wanna, Frederick G. Grieve, Timothy D. Ryan
Returning To The Magic: Examining The Impact Of Previous Attendance On Male And Female Disney Fans Perceptions Of Universal Theme Parks, Cody T. Havard, Daniel L. Wanna, Frederick G. Grieve, Timothy D. Ryan
Findings in Sport, Hospitality, Entertainment, and Event Management
The current study investigated the influence prior consumption has on male and female consumers and brand supporters. In particular, 206 self-reported fans of Disney reported their perceptions of the Disney and Universal theme parks brands. Results indicate that men reported more negative perceptions and likely behaviors toward Universal theme parks than did women. Further, those that had attended a Disney theme park were more negative toward Universal than participants that had not visited a Disney theme park. Finally, the interaction of prior park attendance and gender displayed significant differences among participants. The current findings study adds to the literature on …