Open Access. Powered by Scholars. Published by Universities.®
- Discipline
- Keyword
-
- Sport (2)
- Baseball (1)
- Business (1)
- Consumer behavior (1)
- Critical Race Theory (1)
-
- Drip pricing (1)
- Esports (1)
- Experience (1)
- Gender (1)
- Institutional Logic (1)
- Japan (1)
- Jock Capitalism (1)
- Loss aversion (1)
- Marketing (1)
- NCAA (1)
- Partitioned pricing (1)
- Pay offs (1)
- Price transparency (1)
- Recruiting (1)
- Role Engulfment (1)
- Sabermetrics (1)
- Secondary market (1)
- Strategy (1)
- Women (1)
- Publication
Articles 1 - 5 of 5
Full-Text Articles in Sports Management
Does The Tendency Of Loss Aversion Depend On The Level Of Competition? Evidence From Multilevel Esports Tournaments, Zeqing Mao
Theses and Dissertations
This dissertation investigates the relationships between the level of experience, the magnitude of payoffs, and the significance of loss aversion within the context of esports. In the behavioral economics literature, loss aversion describes why individuals prefer avoiding losses to obtaining equivalent gains depending on a reference point. While previous studies predominantly capitalize on experimental methods to examine how the significance of loss aversion is affected by market experience and payoff magnitude, there is also a growing body of research that examines the behavioral properties of loss aversion outside laboratory environments, with sport being one of the most utilized settings. This …
An Examination Of Sport Ticket Price Acceptability And Surcharge Transparency In Partitioned Pricing, Misun Won
An Examination Of Sport Ticket Price Acceptability And Surcharge Transparency In Partitioned Pricing, Misun Won
Theses and Dissertations
There has been a recent price policy change in the sport industry that ticket resale companies attempted to reveal any additional fees upfront to increase price transparency and protect consumers in the marketplace. This policy change was announced in early 2020 (Thompson, 2020). However, as the coronavirus outbreak affected live events to be canceled, become virtual, or have a limited facility capacity (Apstein, 2020; Perry, 2020), it disabled the resale companies to see consumer responses to their policy change that may increase or decrease ticket revenues. In addition, charging additional fees to the ticket face value is a form of …
Winning Investment: The Strategic Implications Of The Growth Of Sabermetrics In Japanese Baseball, David Trent Pagliarini
Winning Investment: The Strategic Implications Of The Growth Of Sabermetrics In Japanese Baseball, David Trent Pagliarini
Senior Theses
This thesis examines Japanese baseball and how the use of analytics and statistical research has been implemented into Nippon Professional Baseball (NPB), compared to its North American counterpart, Major League Baseball (MLB). Due to the large financial implications of the MLB, teams have fully adopted the use of advanced metrics to find competitive disparities and advantages in roster construction, game strategies, and player development. Because of the long history attached to baseball in Japan, many cultural differences have adapted the game and recently slowed the growth of sabermetrics. While the NPB is beginning to understand the competitive value that analytics …
“The Lifeblood Of College Sports”: The Ncaa’S Dominant Institutional Logic And The Byproducts Of An (Over)Emphasis On Recruiting, Chris Corr
Theses and Dissertations
In big-time college football, successful recruiting is the foundation on which winning programs stand. Power-5 football and men’s basketball operate under a dominant institutional logic that values generating revenue above all else. Winning generates revenue and, accordingly, Power-5 stakeholders are often engulfed in their unique athletic roles. The system propagates adherence to a singular focus that emphasizes winning and revenue generation. This dominant institutional logic governing big-time college football has been dubbed jock capitalism (Southall & Nagel, 2009). While prominent theorists have analyzed college sports through an institutional logic perspective, a systematic examination of the Power-5 football recruiting process has …
The Female Sports Fan Experience: How Women Consume Sports And How Sports Are Marketed To Women, Natalie Elser
The Female Sports Fan Experience: How Women Consume Sports And How Sports Are Marketed To Women, Natalie Elser
Senior Theses
This study analyzes the growing subsection of female sports fans. Through a review of scholarly research articles, this study examines female sports fan motivations and behaviors and how they differ from the classic male sports fan. Additionally, this study aims to investigate how sports marketing executives try to appeal to women as sports consumers and how these practices have begun to change in recent years. This study will provide a summary of existing research on female sports fans along with a review of marketing initiatives used to engage female sports fans.