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Articles 1 - 10 of 10
Full-Text Articles in Sports Management
#Themtoo: Two Nfl Team Options For Not Exploiting Women Cheerleaders, Melanie Kelly, Colby A. Murphy, Mary E. Graham
#Themtoo: Two Nfl Team Options For Not Exploiting Women Cheerleaders, Melanie Kelly, Colby A. Murphy, Mary E. Graham
The Seneca Falls Dialogues Journal
This paper presents the results of an exploratory study of why and how professional football teams in the National Football League (NFL) use cheerleaders, the vast majority of whom are women. From archival press reports, media guides, and team website content, we examine why some teams choose not to use cheerleaders; and among the majority of teams that do use cheerleaders, the purposes for which they employ them. Based upon the findings, we categorize teams into two groups: (a) NFL teams that do not use cheerleaders but that also fail to capitalize on this potential competitive advantage; and (b) NFL …
Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations
Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations
WKU Archives Records
Press releases, photos and game statistics for WKU women's basketball team from August to December 2021.
Ua19/16/1 2021 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations
Ua19/16/1 2021 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations
WKU Archives Records
WKU track and field media guide for 2020-21 season.
The Female Sports Fan Experience: How Women Consume Sports And How Sports Are Marketed To Women, Natalie Elser
The Female Sports Fan Experience: How Women Consume Sports And How Sports Are Marketed To Women, Natalie Elser
Senior Theses
This study analyzes the growing subsection of female sports fans. Through a review of scholarly research articles, this study examines female sports fan motivations and behaviors and how they differ from the classic male sports fan. Additionally, this study aims to investigate how sports marketing executives try to appeal to women as sports consumers and how these practices have begun to change in recent years. This study will provide a summary of existing research on female sports fans along with a review of marketing initiatives used to engage female sports fans.
Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations
Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations
WKU Archives Records
Press releases, photos and game statistics for WKU women's basketball team in 2021.
Ua19/16/1/5 Lady Topper Golf 2020-21 Season Statistics, Wku Athletic Media Relations
Ua19/16/1/5 Lady Topper Golf 2020-21 Season Statistics, Wku Athletic Media Relations
WKU Archives Records
Statistical analysis of the 2020-21 women's golf team season.
Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations
Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations
WKU Archives Records
Press releases, photos and game statistics for WKU softball team in 2021.
Ua19/16/1 Volleyball Media Guide, Wku Athletic Media Relations
Ua19/16/1 Volleyball Media Guide, Wku Athletic Media Relations
WKU Archives Records
Athletic media guide for volleyball team.
Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations
Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations
WKU Archives Records
Press releases, photos and game statistics for WKU volleyball team in 2021.
Ua19/16/1 Lady Topper Basketball Media Guide, Wku Athletic Media Relations
Ua19/16/1 Lady Topper Basketball Media Guide, Wku Athletic Media Relations
WKU Archives Records
2021-22 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.