Open Access. Powered by Scholars. Published by Universities.®

Sports Management Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 4 of 4

Full-Text Articles in Sports Management

Student-Athletes At An Historically Black University (Hbu): Examining The Relationship Between Student-Engagement On Campus And Career Situation Awareness, Gregg Rich, Kenneth Kungu, Ali Boolani Jul 2020

Student-Athletes At An Historically Black University (Hbu): Examining The Relationship Between Student-Engagement On Campus And Career Situation Awareness, Gregg Rich, Kenneth Kungu, Ali Boolani

Journal of Athlete Development and Experience

The purpose of this exploratory study was to examine the relationship between student-athletes’ engagement experiences on campus and their career situation awareness at an historically Black university (HBU) in the Southeastern United States with NCAA Division I affiliation. Data was obtained from a sample (n = 118) of female (n= 45) and male (n = 73) student-athletes using measures from the revised versions of the Student-Athlete Experiences Inventory (SAEI) and the Student-Athlete Career Situation Inventory (SACSI). One-way ANOVA, Pearson product-moment correlation tests, and t-tests were employed to analyze gender, race, year classification, and sport played effects. Following data analysis, three …


Social Media As A Personal Branding Tool: A Qualitative Study Of Student-Athletes’ Perceptions And Behaviors, Jin Park, Antonio Williams, Sungwook Son Mar 2020

Social Media As A Personal Branding Tool: A Qualitative Study Of Student-Athletes’ Perceptions And Behaviors, Jin Park, Antonio Williams, Sungwook Son

Journal of Athlete Development and Experience

While previous research focused on social media and student-athletes, there is a lack of knowledge about positive functions of social media use for student-athletes, especially personal branding purposes. Thus, this study aimed to explore how student-athletes perceive and use social media for personal branding purposes. A total of 11 student-athletes at a Division I university participated in semi-structured interviews. Considering the exploratory nature of the study, a qualitative inquiry and a phenomenology approach were employed to grasp an overall understanding of student-athletes’ personal branding via social media. The self-presentation theory was adopted to help understand student-athletes’ use of social media. …


Exploring Career Maturity: A Comparison Of Student-Athletes And Non-Athletes At A Division I Institution, Walter Tarver, Iii Mar 2020

Exploring Career Maturity: A Comparison Of Student-Athletes And Non-Athletes At A Division I Institution, Walter Tarver, Iii

Journal of Applied Sport Management

This quantitative study compared the career maturity of student-athletes and non-athletes at a Division I university, and assessed career maturity differences among student-athletes. Super’s Theory of Career Development served as the theoretical framework, while the Career Maturity Inventory-Revised Attitude Scale (CMI-R/AS) was utilized to collect data. Student-athletes were found to exhibit lower levels of career maturity than non-athletes. Among student-athletes, males scored lower on career maturity than females. Additionally, those identifying more closely with their athletic identities, those with higher aspirations to play professional sports, those with stronger beliefs in the likelihood that they would play professional sports, and those …


Strategies To Mitigate Negative Social Media Communications In Collegiate Athletics, Jennifer A. Parks Jan 2020

Strategies To Mitigate Negative Social Media Communications In Collegiate Athletics, Jennifer A. Parks

Walden Dissertations and Doctoral Studies

Harmful social media communications in collegiate athletics are challenging, compelling athletic administrators to implement strategies to mitigate costly damage to the university. Grounded in framing theory, the purpose of this qualitative multiple case study was to explore strategies some collegiate athletic administrators use to mitigate negative social media communications by their student-athletes and coaches that may cause problems resulting in reputational damage to the brand, negative publicity, financial loss, sanctions, and fines for the university or college. Participants were 4 collegiate athletic administrators located in the southeastern United States, who had a social media policy and strategies to successfully mitigate …