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Full-Text Articles in Sports Management
Rebooting Content: Broadcasting Sport And Esports To Homes During Covid-19, Michael M. Goldman, David P. Hedlund
Rebooting Content: Broadcasting Sport And Esports To Homes During Covid-19, Michael M. Goldman, David P. Hedlund
Sport Management
Beginning in early March 2020, sport in the United States entered an unprecedented period of hiatus due to the COVID-19 pandemic. The postponement, suspension, and cancellation of live sporting events impacted every professional and amateur sport organization, from the National Basketball Association to the National Association for Stock Car Auto Racing, high school sports to college football, and even esports leagues. Although the abrupt cancellation of live sporting events was disruptive, it did create opportunities for the production of new media and consumption opportunities for sport leagues, teams, and their fans through different types of sport media broadcasts. This commentary …
Team Peru Olympic Decision- Making During Covid-19, Michael Goldman, Raul A. Rosales Zavaleta, Gustavo A. Martín Castillo, Shaun Read
Team Peru Olympic Decision- Making During Covid-19, Michael Goldman, Raul A. Rosales Zavaleta, Gustavo A. Martín Castillo, Shaun Read
Sport Management
The global spread of the Covid-19 pandemic in early 2020 impacted all 206 states set to compete in the Games of the XXXII Olympiad, originally scheduled to be hosted in Tokyo from July 24 to August 9, 2020. Even before the Olympic and Paralympic Games Tokyo 2020 were postponed to 2021, many of the National Olympic Committees were faced with government-imposed international and domestic travel restrictions, bans on qualifying competitions and tournaments, and even suspected infections among athletes qualified to compete in the Games. Within this environment of substantial uncertainty, national leaders of the Olympic movement were under pressure to …
Tactical Branding And Positioning, Michael Goldman, Sean Mccoy
Tactical Branding And Positioning, Michael Goldman, Sean Mccoy
Sport Management
Whether you are in a resource-based commodities business, the manufacturer of a product, or a provider of services, the issue of branding and positioning your offering in a highly competitive market is of critical importance. Where Chapter 2 focused on the corporate brand and its importance to strategic marketing, this chapter considers the tactical branding and positioning efforts that impact the success of brands in the market, whether individual products and services, or as part of a portfolio of brands. Positioning is also one of the key elements of the classical strategic marketing process of segmentation, targeting attractive segments, and …