Sports Management Commons^™

Understanding Collegiate Football Ticket Prices, Ken Miller

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

The goal of this research is to build, develop, and refine a pricing model to most accurately match the actual value of the seat and section of a college’s home football games so that the revenue of the stadium is capitalized without sacrificing the end customer’s satisfaction. We started our work by reviewing literature to develop an understanding of how to measure customer value in a sports capacity while also looking at different pricing strategies across sports. Our research will build off these studies using ticketing data from the past five seasons (2015-2019) for our college’s football program. The data …