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Articles 1 - 4 of 4
Full-Text Articles in Sports Management
International Olympic Committee Rule 40: Reasonable Protection For The Ioc Or Unfair Restriction To The Athletes?, Jeri L. Jones
International Olympic Committee Rule 40: Reasonable Protection For The Ioc Or Unfair Restriction To The Athletes?, Jeri L. Jones
Atlantic Marketing Journal
This paper explores the history, legality and ethical perspectives of the International Olympic Committee Rule #40 that was put into effect starting with the 2016 Olympic Games. Rule 40 was established to protect official Olympic sponsors from marketing campaign dilution and ambush marketing attempts from non-official brand sponsors. It was designed to prevent over-commercialization of the Olympic brand and to protect official Olympic sponsors’ substantial investment for exclusive marketing rights during the Games. It also however effectively prevents athletes from recognizing their own individual company sponsors and goes so far as to limit an athlete’s apparel during the Games, their …
Back To Beijing: The Future Of The Olympic Games, Jennifer Maynard
Back To Beijing: The Future Of The Olympic Games, Jennifer Maynard
Marriott Student Review
Just four years ago, the IOC made an unprecedented decision to award Beijing with the 2022 Winter Olympic Games bid, making China the first Asian country ever to host both the Summer and Winter Games. What’s more, prior to this second visit to China, the Olympics will have been held in Pyeongchang (2018) and Tokyo (2020). At the same time that this national superpower has the opportunity to capitalize once again on the all eyes-on-China phenomenon, the IOC has the chance to truly go global.
The Economic Impact Of Mega Sport Event, William Baker
The Economic Impact Of Mega Sport Event, William Baker
Senior Theses and Projects
Hallmark sporting events have evolved from a competitive opportunity of showing national pride to commercially driven entertainment entities which seem to prosper from the economic stimulation of the event. Due to the growing popularity of these mega-sport events, cities and countries around the world are continually evaluating the potential of using these events to draw attention to the host. This thesis seeks to contribute to the controversial discussion of whether or not to invest in hosting a mega-sport event. Every stage of sporting events can reveal positive or negative influences, starting from a competitive bidding process, to the construction of …
International Olympic Committee -- Rule 40: Who Does It Protect Versus Who Should It Protect?, Jeri L. Jones
International Olympic Committee -- Rule 40: Who Does It Protect Versus Who Should It Protect?, Jeri L. Jones
Atlantic Marketing Association Proceedings
No abstract provided.