Sports Management Commons^™

Offensive Explosion: An Analysis Of Trends In Hitting Production In Major League Baseball, Laura M. Schreck, Eric J. Sickles

Sport Management

2014 was a record year for pitchers followed by an abrupt reversal in trends with offensive numbers increasing steadily in 2015 and 2016, culminating with a record-setting year for hitters in 2017. This article explores similar offensive explosions throughout the history of Major League Baseball in order to draw parallels to the current extraordinary increase in offense. Evidence of this increase is provided by analyzing the trends of ten separate statistical categories, as well as the statistical trends of the top forty hitters, and twenty pitchers in Major League Baseball. This analysis and research provides the context for discussing possible …

A Proposal For A Community Soccer Website For San Francisco Soccer Participants And Stakeholders, Christian Martin

Sport Management

This paper looks into the needs and desires of various San Francisco soccer community stakeholders and proposes a mobile-friendly website to serve as both an information hub and a social platform to meet these stakeholder needs and desires. Stakeholders interviewed and surveyed for this paper include San Francisco professional, semi-professional, and college teams, adult and youth leagues and clubs, soccer shops, soccer bars, soccer supporters’ groups, coaches, referees, and more. This paper also includes a plan of execution for the proposed website and illustrations of its proposed

webpages.

What Drives Endorsement Earnings For Superstar Athletes?, Daniel Rascher, Terry Eddy, Oskr, Llc

Sport Management

Athletes’ endorsement earnings receive significant attention in the trade/popular press, but the academic literature on this issue is sparse. Thus, the purpose of the study was to examine factors that drive variation in endorsement earnings. Resulting analyses indicated the Positive Q Score measure (likability) was worth about $750,000-$1 million for each unit of the scale, while the Negative Q Score measure was statistically insignificant. One unit increases in Exposure and Familiarity were worth roughly $600,000 and $200,000, respectively. These findings can be used by athletes, agents, and sponsors to determine estimates, or fair-market value, for endorsement deals.

Determining Fair Market Value For Duke’S Sporting Goods Store, Michael Goldman, Daniel A. Rascher

Sport Management

Shelley Valdez is a recent finance team hire at Duke’s Sporting Goods Store. She has 1 week to identify, gather, and analyze relevant information to calculate the financial value of the business, using the income and market approaches. She has also been asked to consider Duke’s liquidation value, and comment on the strategic options these calculations point to, before a board meeting of the owners next week.

Cricket South Africa’S Protea Fire Brand, Luisa Mazinter, Michael M. Goldman, Jennifer Lindsey-Renton

Sport Management

No abstract provided.

Concacaf Strategic Repositioning: Rebuilding Trust In The ‘Beautiful Game’, Michael Goldman, Aaron Burks, Nola Agha

Sport Management

This case presents the strategic repositioning challenge faced by the Confederation of North American, Central American and Caribbean Association Football (CONCACAF) after a period of leadership and strategy instability. It reports the allegations and findings of misconduct, and discusses the steps taken by the new leadership to define a new mission and strategy.