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Full-Text Articles in Sports Management
Ambush Marketing In Poland Before The 2012 European Football Championship, Marcin Gębarowski
Ambush Marketing In Poland Before The 2012 European Football Championship, Marcin Gębarowski
Journal of Entrepreneurship, Management and Innovation JEMI
Activities belonging to ambush marketing (parasite marketing) are more and more widely undertaken with regard to subsequent, huge sports events. Therefore, this article analyzes the scope of using this form of promotion in the period that preceded the 2012 European Football Championship. A reference has been made to Poland – a country which was a co-host of the championship. On the Polish market, owners of many brands performed actions that aimed at “stealing” image effects which should be achieved only by official sponsors who support such huge tournament (which is considered to be one of the three greatest sports events …
Ksp Polonia Warszawa’S Financial Problems – Analysis Of Liquidity And Debt, Elżbieta Marcinkowska
Ksp Polonia Warszawa’S Financial Problems – Analysis Of Liquidity And Debt, Elżbieta Marcinkowska
Journal of Entrepreneurship, Management and Innovation JEMI
Financial liquidity is one of the most important areas of running business operations. Each entity must keep it at an adequate level. Lack of financial liquidity is the main factor leading to bankruptcy of companies. The analysis of liquidity and debt verifies the ability of an entity to pay current liabilities and also confirms the company’s ability to survive on the market. Based on the results of the analysis of liquidity and debt the management should therefore prepare liquidity management strategy. The article is based on the available financial statements of KSP Polonia Warszawa Sportowa Spółka Akcyjna and presents an …