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Sports Management Commons

Open Access. Powered by Scholars. Published by Universities.®

2012

Arete, Sport and Society, American Sport History, NCAA, Basketball, March Madness, Final Four, John Calipari, University of Kentucky, NBA

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Full-Text Articles in Sports Management

Marchmad, Richard C. Crepeau Mar 2012

Marchmad, Richard C. Crepeau

On Sport and Society

For the past six weeks if you were around anything even vaguely connected with college sport, you were subjected to repeated references to “March Madness.” The only phrase that even remotely approaches “March Madness” in frequency of use is “student athlete.” If you prefer hyperbole over hypocrisy then, no doubt, you prefer “March Madness” over “student athlete.”